cilantro plant
Worth a lookShows low returns (0.0%), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Returns
Incredible0.0%return rate — above 5% kills the launch gate
Growth
Incredible+129.1%90-day search growth — must beat 0% to launch
Quality gap
Incredible4.0★avg incumbent rating — lower means beatable quality
Brand share
Great59%top-5 brand share — no brand owns this niche
Avg price
Good$14.23avg listing price — sweet spot $15–$100
Competition
Good49%top-5 click share — leaders hold, buyers still browse
Price range
Good$0.97–$29.97cheapest to priciest tracked listing — scored on the share inside $15–$100
Conversion
Okay3.7%search→purchase rate — share of searches ending in a sale
Review moat
Bad6,476.93avg incumbent reviews — the moat a new listing must climb
Market size
Bad$22K$22K/yr · 42K searches
According to Flapen's Amazon United States niche tracking, cilantro plant is a $22K/yr Amazon United States market (42K searches/yr). The top 5 brands hold 59% of demand. Demand peaks in Apr–May–Jun–Jul. Verdict: Worth a look — 63/100.
Data updated Jul 9, 2026 · scored weekly · How we score niches
cilantro plant market data
- Units sold / yr
- 2K–2K
- avg 0–100/product
- Revenue / yr
- $21K–$28K
- units × avg price
- Conversion rate
- 3.7%
- Avg BSR
- #735
- Page quality
- 0%
- Prime
- 81%
- Sponsored
- 74%
- Out of stock
- 14.3%
- Avg brand age
- 50 months
- Avg seller age
- 163 days
Competition & brand share
The top 5 products take 49% of clicks — established leaders, but buyers still shop beyond them.Brands
21 rising
Sellers
598
Top-5 brand share
59%
Top 20: 99%
Top-5 click share
49%
Top 20: 92%
Open market
34%
- Bonnie Plants16%
- Moc Nursery14%
- The Three Company12%
- Natures Reward9%
- HOME GROWN8%
- Cerca Cultivation7%
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — +129.1% search growth over the last 90 days.Peak months: Apr, May, Jun, Jul · busiest ÷ quietest = 3.8×
Top cilantro plant products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 24 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Cilantro Plant Live Heirloom Coriander Herb Seedlings Tropical Herbs 4-6 Inch Tall in 3.5 Inch Pot
Moc Nursery$20.733.0★2 rev
Live Herb - Assortment (6 Per Pack) Growers Choice Varieties Rosemary Eucalyptus Mint Lemon Balm & Other Assorted Herbs Aromatic & Health Enhancer
The Three Company$28.393.6★5,400 rev
Cilantro 1 Each
Natures Reward$0.974.6★28,974 rev
Bonnie Plants Flat Italian Parsley Live Herb Plants - 4 Pack Biennial Non-GMO Garnish Seasoning Salads Palate Cleanser
Bonnie Plants$20.754.3★519 rev
Cilantro Seedlings: Ready-to-Plant Starts Starters Plugs Garden Ready Live Plants Transplants Pre-Sprouted Soil & Hydroponic Gardens (6 seedlings)
Cerca Cultivation$29.974.2★14 rev
Newest
by launch date
Green Cilantro Plant Live Cilantro Live Plant Pot 3.5 Inc Pot Herb Vegetable Plant Gardening Outdoor Indoor
TANKDA$19.940 rev
Cilantro Plant Live Heirloom Coriander Herb Seedlings Tropical Herbs 4-6 Inch Tall in 3.5 Inch Pot
Moc Nursery$20.732 rev
Live Cilantro Plant in 4 Pot Fresh Culinary Herb Herbs for Indoor and Outdoor Gardens Planting
AVERAR$19.260 rev
Bonnie Plants Cilantro Live Plant 1 Gal. 2-Pack
Bonnie Plants$23.954 rev
KVITER 1000 Slow Bolt Cilantro Seeds (Coriandrum sativum) - Cilantro Seed Slow to Bolt Coriander Seed Aromatic Leaves - Herb Seeds for Planting in Outdoor & Indoor Garden
KVITER$6.04905 rev
Trending
90-day click momentumCilantro Plant Live Heirloom Coriander Herb Seedlings Tropical Herbs 4-6 Inch Tall in 3.5 Inch Pot
Moc Nursery$20.733.0★
Green Cilantro Plant Live Cilantro Live Plant Pot 3.5 Inc Pot Herb Vegetable Plant Gardening Outdoor Indoor
TANKDA$19.940.0★
Live Cilantro Plant in 4 Pot Fresh Culinary Herb Herbs for Indoor and Outdoor Gardens Planting
AVERAR$19.260.0★
Bonnie Plants Curled Parsley Live Herb Plants - 4 Pack Biennial Non-GMO Garnish Seasoning Salads Palate Cleanser
Bonnie Plants$25.514.3★
Bonnie Plants Cilantro Live Plant 1 Gal. 2-Pack
Bonnie Plants$23.952.4★
What buyers say about cilantro plant
What buyers praise and complain about, mined from review topics.What buyers love
“healthy plants”
“Fresh Enough and Easy to Use”
“Good Quality”
“Good value for the price”
“As advertised”
“fresh aroma”
“Great taste”
“Gift”
“easy to use”
“appropriately sized for their pots”
What buyers complain about
“Did Not Germinate”
“It was a bit wilted and dry,”
“Quality control issue”
“Doesnt stay fresh long”
“this is a pretty small bunch”
“they just doubled the price”
“I dont anticipate them lasting a long time”
“Wilted and brown not good”
“not like the photos”
“No germina”
Top return reasons
Common questions
- Is cilantro plant profitable to sell on Amazon United States?
- The niche generates $22K/yr across 27 tracked products. 2 of 8 products launched in the last 360 days are still selling. 90-day search growth is +129.1%. Flapen's verdict: Worth a look (63/100).
- How competitive is the cilantro plant niche?
- 21 brands and 598 sellers compete. The top 5 products take 49% of clicks and top 5 brands hold 59% of demand.
- What do buyers complain about in cilantro plant?
- Top complaints mined from reviews: Plant Growth, Moist/Dry, Quality-Overall. The return rate is 0.0%.
- When does demand for cilantro plant peak?
- Demand peaks in Apr–May–Jun–Jul; the busiest month runs 3.8× the quietest.
- What does it cost to enter the cilantro plant niche?
- Listings span $0.97–$29.97; the average listing price is $14.23 (sweet spot $15–$100). The average incumbent carries 6,477 reviews — the moat a new listing must climb.