Christmas Window Lights

Shoppers searched for this 1.2M times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 1.1% of those searches ended in a purchase. Searches in the last 90 days moved -37.3% against the 90 days before. Searches, conversion and average price together put the market at an estimated $339K a year.

Searches, last 12 months

1.2M

Growth, 90 days vs prior 90

-37.3%

Conversion, latest week

1.1%

Market size, estimated

$339Ka year

Peak month

November78.0× the quietest month

Top search term

window lights135K searches a year

Listings sell for $26.19 on average, from $8.13 to $167.24. Amazon reports units sold in ranges. This niche sold 20K to 25K a year. The average listing sells 250 to 500 of them. At $26.19 that is $7K to $13K a year per listing.

Average price

$26.19inside the $15 to $100 sweet spot

Price range

$8.13–$167.24

Amazon United States median price

$24.38across 115,062 niches

Units sold a year

20K–25K

Units per listing a year

250–500

Revenue per listing a year

$7K–$13K

Returns

3.6%of orders · Amazon United States median 2.1%

89% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 16.9% of listings are out of stock. The average listing ranks #573 within Outdoor Holiday Decorations. It carries 4,373 reviews at 4.30 stars, so a new listing needs social proof before a better product.

Sponsored listings

89%

Prime listings

100%

Out of stock, average day

16.9%

Average rank

#573in Outdoor Holiday Decorations

Average rating

4.30 starsAmazon United States average 4.42 stars

Average reviews

4,373per listing

Listings tracked

65

6 products launched here in the last 12 months. 5 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 37 months on average, so the names here are settling in.

Launched, last 12 months

6

Successful launches

5Amazon's first-year sales bar

Average brand age

37 months