Christmas Plaid Rug

Shoppers searched for this 101K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 0.5% of those searches ended in a purchase. Searches in the last 90 days moved +55.0% against the 90 days before. Searches, conversion and average price together put the market at an estimated $12K a year.

Searches, last 12 months

101K

Growth, 90 days vs prior 90

+55.0%

Conversion, latest week

0.5%

Market size, estimated

$12Ka year

Peak month

November177.6× the quietest month

Top search term

red plaid outdoor rug10K searches a year

Listings sell for $22.08 on average, from $13.58 to $40.63. Amazon reports units sold in ranges. This niche sold 1K to 1K a year. The average listing sells 0 to 100 of them. At $22.08 that is $0 to $2K a year per listing.

Average price

$22.08inside the $15 to $100 sweet spot

Price range

$13.58–$40.63

Amazon United States median price

$24.38across 115,062 niches

Units sold a year

1K–1K

Units per listing a year

0–100

Revenue per listing a year

$0–$2K

Returns

3.6%of orders · Amazon United States median 2.1%

91% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 41.3% of listings are out of stock. The average listing ranks #1,693 within Outdoor Rugs. It carries 947 reviews at 4.53 stars, so a new listing needs social proof before a better product.

Sponsored listings

91%

Prime listings

100%

Out of stock, average day

41.3%

Average rank

#1,693in Outdoor Rugs

Average rating

4.53 starsAmazon United States average 4.42 stars

Average reviews

947per listing

Listings tracked

22

7 products launched here in the last 12 months. 3 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 33 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months

7

Successful launches

3Amazon's first-year sales bar

Average brand age

33 months