christmas plaid rug
Skip itA small market ($12K/yr) — this niche doesn't clear our bar today.
Avg price
Great$22.08avg listing price — sweet spot $15–$100
Price range
Great$13.58–$40.63cheapest to priciest tracked listing — scored on the share inside $15–$100
Growth
Good+55.0%90-day search growth — must beat 0% to launch
Review moat
Good947avg incumbent reviews — the moat a new listing must climb
Brand share
Good69%top-5 brand share — brands hold most of the demand
Competition
Good54%top-5 click share — leaders hold, buyers still browse
Returns
Okay3.6%return rate — above 5% kills the launch gate
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Conversion
Bad0.5%search→purchase rate — share of searches ending in a sale
Market size
Bad$12K$12K/yr · 101K searches
According to Flapen's Amazon United States niche tracking, christmas plaid rug is a $12K/yr Amazon United States market (101K searches/yr). The top 5 brands hold 69% of demand. Demand peaks in Nov–Dec. Verdict: Skip it — 46/100.
Data updated Jul 15, 2026 · scored weekly · How we score niches
christmas plaid rug market data
- Units sold / yr
- 1K–1K
- avg 0–100/product
- Revenue / yr
- $22K–$28K
- units × avg price
- Conversion rate
- 0.5%
- Avg BSR
- #1,693
- Page quality
- 0%
- Prime
- 100%
- Sponsored
- 91%
- Out of stock
- 41.3%
- Avg brand age
- 33 months
- Avg seller age
- 199 days
Competition & brand share
The top 5 products take 54% of clicks — established leaders, but buyers still shop beyond them.Brands
15 rising
Sellers
25
Top-5 brand share
69%
Top 20: 100%
Top-5 click share
54%
Top 20: 97%
Open market
26%
- PIXFAIRY29%
- CAINANEL15%
- SofterCharm14%
- USTIDE5%
- OLANLY5%
- SAFAVIEH5%
Demand & seasonality
Weekly Amazon search volume, last 78 weeks — +55.0% search growth over the last 90 days.Peak months: Nov, Dec · busiest ÷ quietest = 177.6×
Top christmas plaid rug search terms
- red plaid outdoor rug10K/yr
- red plaid rug14K/yr
- christmas plaid rug24K/yr
- plaid christmas rug17K/yr
- christmas layering rug outdoor6K/yr
- christmas plaid door mat4K/yr
- christmas plaid outdoor rug15K/yr
- christmas layering rug7K/yr
- outdoor christmas rug 4x65K/yr
Top christmas plaid rug products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 22 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Christmas Red and White Plaid Rug 27.5 x 43 Inches Hand-Woven Indoor/Outdoor Layered Cotton Blend Buffalo Plaid Rug Washable Front Door Mat Perfect for Porch Living Room Entryway
PIXFAIRY$19.194.8★716 rev
SofterCharm Area Rug 24 x 37 Red and White Checkered Rug Plaid Outdoor Rugs Soft Machine Washable Cotton Woven Welcome Mat Area Rugs for Home Decor Bedroom Doormat Balcony Porch Patio
SofterCharm$18.084.6★247 rev
Red and White Plaid Rug Christmas Outdoor Front Door Mat Cotton Hand-Woven Washable Rug for Layered Door Mats Carpet for Farmhouse Porch Entryway Living Room(Red and White 27.543.3)
CAINANEL$15.644.9★132 rev
OLANLY Buffalo Plaid Rug 24 x 37 (27.5 x 43) Black and White Cotton Checkered Doormat Washable Indoor Outdoor Rug for Layered Front Porch Kitchen Entryway Decor
OLANLY$19.694.6★489 rev
SAFAVIEH Washable Rug Outdoor Courtyard Collection - 27 x 5 Red & Bone Plaid Pattern Non-Shedding & Easy Cleaning Ideal for Patio Backyard Mudroom (CY6201-238)
SAFAVIEH$26.534.5★839 rev
Newest
by launch date
Breling Red and White Scalloped Plaid Entryway Rug 16.5 x 27.5 Buffalo Checkered Indoor Mat Washable Non-Slip Gingham Door Rug for Entryway Entrance Bedroom Kitchen Living Room Decor
Breling$14.9215 rev
SofterCharm Area Rug 24 x 37 Red and White Checkered Rug Plaid Outdoor Rugs Soft Machine Washable Cotton Woven Welcome Mat Area Rugs for Home Decor Bedroom Doormat Balcony Porch Patio
SofterCharm$18.08247 rev
SofterCharm Area Rug 3 x 5 Red and White Checkered Rug Plaid Outdoor Rugs Soft Machine Washable Cotton Woven Welcome Mat Area Rugs for Living Room Bedroom Doormat Balcony Porch Patio
SofterCharm$26.01247 rev
SofterCharm Area Rug 24 x 37 Black and White Checkered Rug Plaid Outdoor Rugs Soft Machine Washable Cotton Woven Welcome Mat Area Rugs for Home Decor Bedroom Doormat Balcony Porch Patio
SofterCharm$13.58247 rev
OLANLY Buffalo Plaid Rug 24 x 37 (27.5 x 43) Black and White Cotton Checkered Doormat Washable Indoor Outdoor Rug for Layered Front Porch Kitchen Entryway Decor
OLANLY$19.69489 rev
Trending
90-day click momentumOLANLY Buffalo Plaid Rug 24 x 37 (27.5 x 43) Black and White Cotton Checkered Doormat Washable Indoor Outdoor Rug for Layered Front Porch Kitchen Entryway Decor
OLANLY$19.694.6★
Breling Red and White Scalloped Plaid Entryway Rug 16.5 x 27.5 Buffalo Checkered Indoor Mat Washable Non-Slip Gingham Door Rug for Entryway Entrance Bedroom Kitchen Living Room Decor
Breling$14.923.0★
SofterCharm Area Rug 24 x 37 Red and White Checkered Rug Plaid Outdoor Rugs Soft Machine Washable Cotton Woven Welcome Mat Area Rugs for Home Decor Bedroom Doormat Balcony Porch Patio
SofterCharm$18.084.6★
GENIMO Waterproof Outdoor Rug for Patio Clearance 5x8 Reversible Plastic Straw Rugs Lightweight RV Camping Mat for Camper Balcony Deck Backyard Picnic Red White Plaid
GENIMO$40.084.2★
HOMEMONDE 3x5 feet Buffalo Outdoor Plaid Rug Washable Red and White Cotton Checkered Area Rug Outdoor and Indoor for Living Room Bedroom Porch Kitchen Entryway
HOMEMONDE$33.464.4★
What buyers say about christmas plaid rug
What buyers praise and complain about, mined from review topics.What buyers love
“Good Quality”
“Bright Colors”
“Perfect size”
“Does the job”
“Durable and cute”
“It was not expensive at all”
“Easy to clean”
“Love the design and quality”
“Nice thickness, stays flat”
“Rug is nice, durable material”
What buyers complain about
“size is larger than I expected not soft”
“Not thick, which means it can go in the wash easily”
“Too Light weight for outdoor use”
“it was a nightmare to get those off”
“Not worth any money”
“cheap”
“garish color”
“I used as an accent mat for my porch just hate it get dirty”
“Nowhere near as big as its advertised to be”
“Wont last years”
Top return reasons
Common questions
- Is christmas plaid rug profitable to sell on Amazon United States?
- The niche generates $12K/yr across 22 tracked products. 3 of 7 products launched in the last 360 days are still selling. 90-day search growth is +55.0%. Flapen's verdict: Skip it (46/100).
- How competitive is the christmas plaid rug niche?
- 15 brands and 25 sellers compete. The top 5 products take 54% of clicks and top 5 brands hold 69% of demand.
- What do buyers complain about in christmas plaid rug?
- Top complaints mined from reviews: Size-Overall, Thickness, Weight Light. The return rate is 3.6%.
- When does demand for christmas plaid rug peak?
- Demand peaks in Nov–Dec; the busiest month runs 177.6× the quietest.
- What does it cost to enter the christmas plaid rug niche?
- Listings span $13.58–$40.63; the average listing price is $22.08 (sweet spot $15–$100). The average incumbent carries 947 reviews — the moat a new listing must climb.