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Christmas Figurines

Fail

Shoppers spend an estimated $77K a year here, so Christmas Figurines is a Fail.

Flapen Score
47
47 / 100
Ranks 6,868 of 8,839 Patio, Lawn & Garden niches · −9 vs the category median of 56
Market size
$77K/yr415K searches / yr
90-day growth
-6.1%search demand this quarter
Competition
43%top-5 click share · 27 brands · 27 sellers

Flapen Score

Christmas Figurines against its category

The dotted line is the Patio, Lawn & Garden average. Past it, Christmas Figurines is stronger. Inside it, weaker.

47Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Christmas Figurines market on Amazon at a glance

Shoppers on Amazon United States searched for Christmas Figurines 415K times last year and spent an estimated $77K. The top 5 brands take 49% of clicks. Demand peaks in Oct–Nov–Dec. Flapen scores it 47 out of 100, a Fail.

01 · Demand

An estimated 1.6% of those searches ended in a purchase.

Shoppers searched for this 415K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 1.6% of those searches ended in a purchase. Searches in the last 90 days moved -6.1% against the 90 days before. Searches, conversion and average price together put the market at an estimated $77K a year.

Searches, last 12 months
415K
Growth, 90 days vs prior 90
-6.1%
Conversion, latest week
1.6%
Market size, estimated
$77Ka year
Peak month
November68.7× the quietest month
Top search term
christmas collectible figurines14K searches a year

02 · Price

A sale here is worth $11.69.

Listings sell for $11.69 on average, from $5.48 to $26.56. Amazon reports units sold in ranges. This niche sold 6K to 8K a year. The average listing sells 0 to 100 of them. At $11.69 that is $0 to $1K a year per listing.

Average price
$11.69under the $15 to $100 sweet spot
Price range
$5.48–$26.56
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
6K–8K
Units per listing a year
0–100
Revenue per listing a year
$0–$1K
Returns
3.0%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is low.

48% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 27.0% of listings are out of stock. The average listing ranks #3,816 within Garden Sculptures & Statues. It carries 212 reviews at 4.46 stars, so a new listing needs social proof before a better product.

Sponsored listings
48%
Prime listings
100%
Out of stock, average day
27.0%
Average rank
#3,816in Garden Sculptures & Statues
Average rating
4.46 starsAmazon United States average 4.42 stars
Average reviews
212per listing
Listings tracked
31

04 · Newcomers

0 of last year's 14 launches cleared the first-year sales bar.

14 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 31 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
14
Successful launches
0Amazon's first-year sales bar
Average brand age
31 months

Products

Top Christmas Figurines products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 43% of clicks. Leaders hold, but buyers still shop past them.

Brands

27 falling

Sellers

27

Top-5 brand share

49%

Top 20: 93%

Top-5 click share

43%

Top 20: 89%

Open market

46%

  • Brand 115%
  • Brand 213%
  • Brand 310%
  • Brand 47%
  • Brand 56%
  • Brand 65%

Demand

Christmas Figurines search demand

Weekly searches over the year, seasonality beneath. Pick a range.

50K30KSpike '24Black Friday '24Holiday '24Spike '25Prime Day '25Black Friday '25Holiday '25SepDecMarJunAugNovMarMay

Peak months: Oct, Nov, Dec · busiest ÷ quietest = 68.7×

Search terms

Top Christmas Figurines search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • christmas collectible figurines14K/yr
  • mini christmas figurines98K/yr
  • miniature christmas figurines45K/yr
  • christmas figures25K/yr
  • christmas figurines clearance sale36K/yr
  • tiny christmas figurines24K/yr
  • vintage christmas figurines11K/yr
  • christmas statue16K/yr
  • small christmas figurines23K/yr
  • resin christmas figurines20K/yr

Reviews and returns

What reviews say buyers love and hate about Christmas Figurines

We read the reviews and the return reasons for every product selling here.

23%of positive reviews mention “Quality-Overall”
48%of negative reviews mention “Size-Overall”
3.0%of orders come back
“These are small”
A buyer, on “Size-Overall”48% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

20 topics

NegativePositive

FAQ

Common Christmas Figurines questions

Answered from the same tracked data.