Christmas Door Mat Outdoor

Shoppers searched for this 1.9M times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 0.4% of those searches ended in a purchase. Searches in the last 90 days moved -67.7% against the 90 days before. Searches, conversion and average price together put the market at an estimated $146K a year.

Searches, last 12 months

1.9M

Growth, 90 days vs prior 90

-67.7%

Conversion, latest week

0.4%

Market size, estimated

$146Ka year

Peak month

November556.1× the quietest month

Top search term

christmas door mat461K searches a year

Listings sell for $20.54 on average, from $7.07 to $52.61. Amazon reports units sold in ranges. This niche sold 40K to 50K a year. The average listing sells 100 to 250 of them. At $20.54 that is $2K to $5K a year per listing.

Average price

$20.54inside the $15 to $100 sweet spot

Price range

$7.07–$52.61

Amazon United States median price

$24.38across 115,062 niches

Units sold a year

40K–50K

Units per listing a year

100–250

Revenue per listing a year

$2K–$5K

Returns

2.9%of orders · Amazon United States median 2.1%

29% of listings pay for placement with sponsored ads. 98% ship with Prime. On an average day, 28.0% of listings are out of stock. The average listing ranks #14,340 within Doormats. It carries 2,427 reviews at 4.45 stars, so a new listing needs social proof before a better product.

Sponsored listings

29%

Prime listings

98%

Out of stock, average day

28.0%

Average rank

#14,340in Doormats

Average rating

4.45 starsAmazon United States average 4.42 stars

Average reviews

2,427per listing

Listings tracked

42

8 products launched here in the last 12 months. 1 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 29 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months

8

Successful launches

1Amazon's first-year sales bar

Average brand age

29 months