Is christmas door mat outdoor profitable to sell on Amazon United States?

The niche generates $146K/yr across 42 tracked products. 1 of 8 products launched in the last 360 days are still selling. 90-day search growth is -67.7%. Flapen's verdict: Skip it (49/100).

How competitive is the christmas door mat outdoor niche?

33 brands and 38 sellers compete. The top 5 products take 28% of clicks and top 5 brands hold 33% of demand.

What do buyers complain about in christmas door mat outdoor?

Top complaints mined from reviews: Size-Overall, Flatness, Thickness. The return rate is 2.9%.

When does demand for christmas door mat outdoor peak?

Demand peaks in Nov–Dec; the busiest month runs 556.1× the quietest.

What does it cost to enter the christmas door mat outdoor niche?

Listings span $7.07–$52.61; the average listing price is $20.54 (sweet spot $15–$100). The average incumbent carries 2,427 reviews — the moat a new listing must climb.

christmas door mat outdoor

Skip it

Soft demand (-67.7% this quarter) — this niche doesn't clear our bar today.

Brand share

Incredible33%

top-5 brand share — no brand owns this niche

Avg price

Great$20.54

avg listing price — sweet spot $15–$100

Competition

Great28%

top-5 click share — an open shelf

Price range

Great$7.07–$52.61

cheapest to priciest tracked listing — scored on the share inside $15–$100

Returns

Good2.9%

return rate — above 5% kills the launch gate

Quality gap

Good4.5★

avg incumbent rating — lower means beatable quality

Review moat

Okay2,427.38

avg incumbent reviews — the moat a new listing must climb

Market size

Okay$146K

$146K/yr · 1.9M searches

Conversion

Bad0.4%

search→purchase rate — share of searches ending in a sale

Growth

Bad-67.7%

90-day search growth — must beat 0% to launch

Signals No Dominant Brand Low Review Barrier

According to Flapen's Amazon United States niche tracking, christmas door mat outdoor is a $146K/yr Amazon United States market (1.9M searches/yr). The top 5 brands hold 33% of demand. Demand peaks in Nov–Dec. Verdict: Skip it — 49/100.

Data updated Jul 15, 2026 · scored weekly · How we score niches

christmas door mat outdoor market data

Units sold / yr: 40K–50K; avg 100–250/product
Revenue / yr: $822K–$1.0M; units × avg price
Conversion rate: 0.4%
Avg BSR: #14,340
Page quality: 0%
Prime: 98%
Sponsored: 29%
Out of stock: 28.0%
Avg brand age: 29 months
Avg seller age: 187 days

Competition & brand share

Clicks spread well past the top 5 (28% combined) — an open shelf where new products get seen.

Brands

33 falling

Sellers

Top-5 brand share

33%

Top 20: 85%

Top-5 click share

28%

Top 20: 74%

Open market

62%

Jenaai8%
KAF Home7%
AUSTAB7%
Mloabuc6%
Briarwood Lane5%
PIXFAIRY5%

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — -67.7% search growth over the last 90 days.

Peak months: Nov, Dec · busiest ÷ quietest = 556.1×

Open Trend

Top christmas door mat outdoor search terms

christmas door mat461K/yr +77.3%0.2% conv.
christmas doormat164K/yr +26.7%0.0% conv.
christmas mat152K/yr +14.9%0.3% conv.
christmas outdoor rug139K/yr +16.0%0.1% conv.
christmas front door mat107K/yr +28.0%0.1% conv.
christmas outdoor mat117K/yr +2.4%0.2% conv.
christmas door mat outdoor448K/yr -50.2%0.0% conv.
winter door mat41K/yr -83.1%0.4% conv.
winter doormat30K/yr -77.1%0.0% conv.
holiday door mats57K/yr -70.8%0.0% conv.

All search terms

Top christmas door mat outdoor products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 24 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

Jenaai Christmas Coir Doormat Outdoor Welcome Door Mat 17 x29 Tis The Season Xmas Floor Mat Non Slip Heavy Duty for Xmas Indoor Outdoor Entrance Door Porch Front Decor

Jenaai$22.594.2★11 rev

Briarwood Lane Gingerbread House Coir Doormat

Briarwood Lane$24.644.7★33 rev

KAF Home New Coir Doormat with Heavy-Duty Weather Resistant Non-Slip PVC Backing | 17 by 30 Inches 0.6 Inch Pile Height | Perfect for Indoor and Outdoor Use (Snowflake)

KAF Home$21.704.7★2,863 rev

Christmas Red and White Plaid Rug 27.5 x 43 Inches Hand-Woven Indoor/Outdoor Layered Cotton Blend Buffalo Plaid Rug Washable Front Door Mat Perfect for Porch Living Room Entryway

PIXFAIRY$19.194.8★716 rev

Folkulture Christmas Door Mat Outdoor Eco Friendly Christmas Door Mats for Front Door 28 X 16 Inch Welcome Matt or Doormat for Home Entrance Durable & Anti Slip Coir Door Mats (Gingerbread House)

Folkulture$33.244.3★449 rev

Newest

by launch date

Tangren 12Pcs Doormat Inserts Seasonal Entrance Doormats Interchangeable Welcome Doormats Welcome Mat Outdoor for Fall Christmas Front Door Outdoor Indoor 22in x 10in All Season and Holiday Vivid

Tangren$52.6149 rev

6mo ago

Jenaai Christmas Coir Doormat Outdoor Welcome Door Mat 17 x29 Tis The Season Xmas Floor Mat Non Slip Heavy Duty for Xmas Indoor Outdoor Entrance Door Porch Front Decor

Jenaai$22.5911 rev

9mo ago

AUSTAB Merry Christmas Welcome Door Mat Christmas Tree Snowman Floor Mat Indoor Outdoor Entrance Bathroom Door Mat Non-Slip Washable Greeting Party Decorations 17 X 29 Inches

AUSTAB$16.63174 rev

11mo ago

Christmas Door Mat Combo Set - 100% Coco Coir Welcome Mat + 28 x 43 Inch Red and White Diagonal Plaid Rug Christmas New Year Holiday Collection Doormat for Front Porch Entryway Decorative

Homydecor$32.37169 rev

11mo ago

INOGIH Winter Xmas Welcome-Doormat Snowflake Pine Tree Artificial-Coir Door Mat with Backing Anti-Slip Holiday Home Decor 17x29 inch

INOGIH$12.49125 rev

12mo ago

What buyers say about christmas door mat outdoor

What buyers praise and complain about, mined from review topics.

What buyers love

Quality-Overall20%

“Nice quality mats”

Advertised Vs Actual Product10%

“Exactly what I expected”

Durability6%

“Very durable”

Value For Money6%

“Worth the money”

Size-Overall6%

“The fit is great”

Color5%

“Bright Colors”

Grip5%

“Great product love the grip”

Material Quality4%

“Material looks to be very durable”

Ease Of Cleaning3%

“Its easy to clean off”

Weather Proof3%

“GORILLA GRIP 100% Waterproof All-Season WeatherMAX Doormat US Designed”

What buyers complain about

Size-Overall19%

“Small and slides around”

Flatness13%

“It will not lay flat”

Thickness12%

“thinner than I expected”

Water Resistance7%

“Not rain resistant for me”

Durability6%

“Half shredded”

Smell4%

“The plastic ish smell does eventually go away”

Color3%

“Black rug turned green”

Advertised Vs Actual Product3%

“Not as advertised”

Value For Money3%

“With gas prices I lose money either way”

Thin3%

“Thin”

Top return reasons

Size-Overall61%

Advertised Vs Actual Product6%

Color5%

Smell4%

Material Quality4%

Thickness3%

Flatness3%

Quality-Overall2%

Thin2%

Functionality-Overall1%

Common questions

Is christmas door mat outdoor profitable to sell on Amazon United States?: The niche generates $146K/yr across 42 tracked products. 1 of 8 products launched in the last 360 days are still selling. 90-day search growth is -67.7%. Flapen's verdict: Skip it (49/100).
How competitive is the christmas door mat outdoor niche?: 33 brands and 38 sellers compete. The top 5 products take 28% of clicks and top 5 brands hold 33% of demand.
What do buyers complain about in christmas door mat outdoor?: Top complaints mined from reviews: Size-Overall, Flatness, Thickness. The return rate is 2.9%.
When does demand for christmas door mat outdoor peak?: Demand peaks in Nov–Dec; the busiest month runs 556.1× the quietest.
What does it cost to enter the christmas door mat outdoor niche?: Listings span $7.07–$52.61; the average listing price is $20.54 (sweet spot $15–$100). The average incumbent carries 2,427 reviews — the moat a new listing must climb.