Christmas Door Decorations
FailDemand is soft, at -34.3% this quarter, so Christmas Door Decorations is a Fail.
- Flapen Score
- 46 / 100Ranks 7,082 of 8,839 Patio, Lawn & Garden niches · −10 vs the category median of 5646
- Market size
- $177K/yr1.4M searches / yr
- 90-day growth
- -34.3%search demand this quarter
- Competition
- 39%top-5 click share · 31 brands · 53 sellers
Flapen Score
Christmas Door Decorations against its category
The dotted line is the Patio, Lawn & Garden average. Past it, Christmas Door Decorations is stronger. Inside it, weaker.
Market
The Christmas Door Decorations market on Amazon at a glance
Shoppers on Amazon United States searched for Christmas Door Decorations 1.4M times last year and spent an estimated $177K. The top 5 brands take 56% of clicks. Demand peaks in Nov–Dec. Flapen scores it 46 out of 100, a Fail.
01 · Demand
An estimated 1.1% of those searches ended in a purchase.
Shoppers searched for this 1.4M times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 1.1% of those searches ended in a purchase. Searches in the last 90 days moved -34.3% against the 90 days before. Searches, conversion and average price together put the market at an estimated $177K a year.
- Searches, last 12 months
- 1.4M
- Growth, 90 days vs prior 90
- -34.3%
- Conversion, latest week
- 1.1%
- Market size, estimated
- $177Ka year
- Peak month
- November396.5× the quietest month
- Top search term
- christmas door cover670K searches a year
02 · Price
A sale here is worth $12.06.
Listings sell for $12.06 on average, from $4.74 to $45.34. Amazon reports units sold in ranges. This niche sold 30K to 40K a year. The average listing sells 250 to 500 of them. At $12.06 that is $3K to $6K a year per listing.
- Average price
- $12.06under the $15 to $100 sweet spot
- Price range
- $4.74–$45.34
- Amazon United States median price
- $24.38across 115,062 niches
- Units sold a year
- 30K–40K
- Units per listing a year
- 250–500
- Revenue per listing a year
- $3K–$6K
- Returns
- 4.0%of orders · Amazon United States median 2.1%
03 · Entry bar
The bar here is low.
41% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 10.2% of listings are out of stock. The average listing ranks #15,414 within Outdoor Holiday Decorations. It carries 499 reviews at 4.42 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 41%
- Prime listings
- 100%
- Out of stock, average day
- 10.2%
- Average rank
- #15,414in Outdoor Holiday Decorations
- Average rating
- 4.42 starsAmazon United States average 4.42 stars
- Average reviews
- 499per listing
- Listings tracked
- 44
04 · Newcomers
0 of last year's 19 launches cleared the first-year sales bar.
19 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 28 months on average, so a newcomer is not facing entrenched names.
- Launched, last 12 months
- 19
- Successful launches
- 0Amazon's first-year sales bar
- Average brand age
- 28 months
Products
Top Christmas Door Decorations products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Sign in to see the products
The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.
Competition
Competition: brands, sellers & click share
The top 5 products take only 39% of clicks. An open shelf where new products get seen.
Brands
31 falling
Sellers
53
Top-5 brand share
56%
Top 20: 87%
Top-5 click share
39%
Top 20: 72%
Open market
44%
- Brand 118%
- Brand 213%
- Brand 39%
- Brand 47%
- Brand 54%
- Brand 64%
Demand
Christmas Door Decorations search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Nov, Dec · busiest ÷ quietest = 396.5×
Search terms
Top Christmas Door Decorations search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- christmas door cover670K/yr
- holiday door decorations30K/yr
- christmas door banner55K/yr
- christmas door covers105K/yr
- christmas door sign74K/yr
- christmas door hanger66K/yr
- christmas door35K/yr
- holiday door cover30K/yr
- christmas door covers for front door98K/yr
- holiday door decor9K/yr
Reviews and returns
What reviews say buyers love and hate about Christmas Door Decorations
We read the reviews and the return reasons for every product selling here.
“Small”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
15 topics
Keep looking
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Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Christmas Door Decorations questions
Answered from the same tracked data.