Chopping Axe

Shoppers searched for this 75K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 1.5% of those searches ended in a purchase. Searches in the last 90 days moved -9.4% against the 90 days before. Searches, conversion and average price together put the market at an estimated $69K a year.

Searches, last 12 months

75K

Growth, 90 days vs prior 90

-9.4%

Conversion, latest week

1.5%

Market size, estimated

$69Ka year

Peak month

December2.0× the quietest month

Top search term

chopping axe37K searches a year

Listings sell for $63.44 on average, from $9.81 to $200.33. Amazon reports units sold in ranges. This niche sold 1K to 2K a year. The average listing sells 0 to 100 of them. At $63.44 that is $0 to $6K a year per listing.

Average price

$63.44inside the $15 to $100 sweet spot

Price range

$9.81–$200.33

Amazon United States median price

$24.38across 115,062 niches

Units sold a year

1K–2K

Units per listing a year

0–100

Revenue per listing a year

$0–$6K

Returns

1.5%of orders · Amazon United States median 2.1%

72% of listings pay for placement with sponsored ads. 97% ship with Prime. On an average day, 13.6% of listings are out of stock. The average listing ranks #50 within Hand Tools. It carries 1,829 reviews at 4.49 stars, so a new listing needs social proof before a better product.

Sponsored listings

72%

Prime listings

97%

Out of stock, average day

13.6%

Average rank

#50in Hand Tools

Average rating

4.49 starsAmazon United States average 4.42 stars

Average reviews

1,829per listing

Listings tracked

39

8 products launched here in the last 12 months. 6 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 63 months on average, so the names here are established.

Launched, last 12 months

8

Successful launches

6Amazon's first-year sales bar

Average brand age

63 months