chlor brite
Worth a lookShows low returns (0.0%), but brand-locked demand (top 5 brands take 100% of clicks) keeps it on the watch list.
Returns
Incredible0.0%return rate — above 5% kills the launch gate
Growth
Incredible+123.2%90-day search growth — must beat 0% to launch
Review moat
Great196.57avg incumbent reviews — the moat a new listing must climb
Avg price
Great$73.20avg listing price — sweet spot $15–$100
Competition
Okay60%top-5 click share — leaders hold, buyers still browse
Conversion
Okay3.2%search→purchase rate — share of searches ending in a sale
Quality gap
Okay4.6★avg incumbent rating — lower means beatable quality
Price range
Okay$20.41–$269.29cheapest to priciest tracked listing — scored on the share inside $15–$100
Market size
Bad$72K$72K/yr · 31K searches
Brand share
Bad100%top-5 brand share — brand-locked demand
According to Flapen's Amazon United States niche tracking, chlor brite is a $72K/yr Amazon United States market (31K searches/yr). The top 5 brands hold 100% of demand. Demand peaks in May–Jun–Jul. Verdict: Worth a look — 51/100.
Data updated Jul 24, 2026 · scored weekly · How we score niches
chlor brite market data
- Units sold / yr
- 500–750
- avg 0–100/product
- Revenue / yr
- $37K–$55K
- units × avg price
- Conversion rate
- 3.2%
- Avg BSR
- #244
- Page quality
- 0%
- Prime
- 0%
- Sponsored
- 95%
- Out of stock
- 0.0%
- Avg brand age
- 67 months
- Avg seller age
- 157 days
Competition & brand share
The top 5 products take 60% of clicks — established leaders, but buyers still shop beyond them.Brands
1 falling
Sellers
5
Top-5 brand share
100%
Top 20: 100%
Top-5 click share
60%
Top 20: 99%
Open market
0%
- Leslie's100%
Demand & seasonality
Weekly Amazon search volume, last 103 weeks — +123.2% search growth over the last 90 days.Peak months: May, Jun, Jul · busiest ÷ quietest = 5.6×
Top chlor brite search terms
- leslies pool supply12K/yr
- leslies pool supplies7K/yr
- leslie pool supplies4K/yr
- leslies pool3K/yr
- leslie pool supply3K/yr
- leslies3K/yr
Top chlor brite products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 21 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Leslies 3 Inch Stabilized Chlorine Tablets for Sanitizing Swimming Pools - Individually Wrapped Slow Dissolving - 90% Available Chlorine - 99% Tri-Chlor - 10 Pounds
Leslie's$71.074.7★268 rev
Leslies Perfect Weekly 3L Triple Action Phosphate Remover 15400LSL
Leslie's$51.254.7★274 rev
Leslies Fresh N Clear Non-Chlorine Oxidizing Shock for Swimming Pools and Spas - Quickly Eliminates Non-Living Organics - Provides Clear and Sparkling Water - 2 Pound
Leslie's$20.664.7★625 rev
Leslies Leslies Power Powder Plus 73% Cal-Hypo Granular Pool Shock Sanitizer for Crystal Clear Water Fast-Dissolving Eliminates Algae & Bacteria 6 x 1 Pound Bags 25273
Leslie's$49.214.5★77 rev
Leslies 3 Inch Stabilized Chlorine Tablets for Sanitizing Swimming Pools - Individually Wrapped Slow Dissolving - 90% Available Chlorine - 99% Tri-Chlor - 35 Pounds
Leslie's$172.554.7★268 rev
Newest
by launch dateLeslies Leslies Power Powder Plus 73% Cal-Hypo Granular Pool Shock Sanitizer for Crystal Clear Water Fast-Dissolving Eliminates Algae & Bacteria 6 x 1 Pound Bags 25273
Leslie's$49.2177 rev
Leslies Perfect Weekly 1L Triple Action Phosphate Remover 15401LSL
Leslie's$23.84274 rev
Leslies 3 Inch Stabilized Chlorine Tablets for Sanitizing Swimming Pools - Individually Wrapped Slow Dissolving - 90% Available Chlorine - 99% Tri-Chlor - 5 Pounds
Leslie's$46.93268 rev
Leslies Leslies Power Powder Plus Cal-Hypo Granular Pool Shock Sanitizer for Crystal Clear Water Fast-Dissolving Eliminates Algae & Bacteria 25 Pounds W8000326
Leslie's$162.6010 rev
Leslies Instant Pool Water Conditioner Plus 1 Gallon 15466LSL
Leslie's$39.864 rev
Trending
90-day click momentumLeslies Instant Pool Water Conditioner Plus 1 Gallon 15466LSL
Leslie's$39.863.6★
Leslies Leslies Power Powder Plus 73% Cal-Hypo Granular Pool Shock Sanitizer for Crystal Clear Water Fast-Dissolving Eliminates Algae & Bacteria 6 x 1 Pound Bags 25273
Leslie's$49.214.5★
Leslies Perfect Weekly 1L Triple Action Phosphate Remover 15401LSL
Leslie's$23.844.7★
Leslies 3 Inch Stabilized Chlorine Tablets for Sanitizing Swimming Pools - Individually Wrapped Slow Dissolving - 90% Available Chlorine - 99% Tri-Chlor - 5 Pounds
Leslie's$46.934.7★
Leslies Clear Aid Pool Water Clarifier Natural Enzymes Help Clear Cloudy-Looking Water Reduce Oil & Lotion Buildup and Support Better Filtration - 2L
Leslie's$32.194.6★
What buyers say about chlor brite
What buyers praise and complain about, mined from review topics.What buyers love
“Excellent product”
“pool stays crystal clear”
“Cheaper”
“Seems to be doing its job”
“Follow directions for excellent results”
“Reliable”
“Very easy to”
“This is a great product It works quite well The best way of keeping your pool clear is to clean your filters”
“Best for maintenance on spa”
“It keeps our hot tub clean”
What buyers complain about
“Misleading Advertisement”
“Did not work”
“To much $$$ for inferior products”
“Make sure you buy quality over cheap”
“Total waste of money”
“seemed to be constantly replacing them”
Top return reasons
Common questions
- Is chlor brite profitable to sell on Amazon United States?
- The niche generates $72K/yr across 21 tracked products. 1 of 2 products launched in the last 360 days are still selling. 90-day search growth is +123.2%. Flapen's verdict: Worth a look (51/100).
- How competitive is the chlor brite niche?
- 1 brands and 5 sellers compete. The top 5 products take 60% of clicks and top 5 brands hold 100% of demand.
- What do buyers complain about in chlor brite?
- Top complaints mined from reviews: Advertised Vs Actual Product, Functionality-Overall, Value For Money. The return rate is 0.0%.
- When does demand for chlor brite peak?
- Demand peaks in May–Jun–Jul; the busiest month runs 5.6× the quietest.
- What does it cost to enter the chlor brite niche?
- Listings span $20.41–$269.29; the average listing price is $73.20 (sweet spot $15–$100). The average incumbent carries 197 reviews — the moat a new listing must climb.