chicken treats
Worth a lookShows low returns (0.0%), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Returns
Incredible0.0%return rate — above 5% kills the launch gate
Conversion
Great11.4%search→purchase rate — share of searches ending in a sale
Avg price
Great$16.69avg listing price — sweet spot $15–$100
Price range
Great$6.00–$43.24cheapest to priciest tracked listing — scored on the share inside $15–$100
Market size
Good$312K$312K/yr · 164K searches
Growth
Good+23.6%90-day search growth — must beat 0% to launch
Competition
Good55%top-5 click share — leaders hold, buyers still browse
Review moat
Okay2,490.26avg incumbent reviews — the moat a new listing must climb
Brand share
Okay82%top-5 brand share — brands hold most of the demand
Quality gap
Bad4.7★avg incumbent rating — lower means beatable quality
According to Flapen's Amazon United States niche tracking, chicken treats is a $312K/yr Amazon United States market (164K searches/yr). The top 5 brands hold 82% of demand. Demand peaks in Jul–Aug–Sep. Verdict: Worth a look — 58/100.
Data updated Jul 9, 2026 · scored weekly · How we score niches
chicken treats market data
- Units sold / yr
- 20K–25K
- avg 500–750/product
- Revenue / yr
- $334K–$417K
- units × avg price
- Conversion rate
- 11.4%
- Avg BSR
- #35
- Page quality
- 0%
- Prime
- 100%
- Sponsored
- 44%
- Out of stock
- 1.9%
- Avg brand age
- 58 months
- Avg seller age
- 151 days
Competition & brand share
The top 5 products take 55% of clicks — established leaders, but buyers still shop beyond them.Brands
15 rising
Sellers
25
Top-5 brand share
82%
Top 20: 100%
Top-5 click share
55%
Top 20: 93%
Open market
14%
- Love My Girls27%
- Manna Pro26%
- Fluker's12%
- Pecking Order12%
- Buff Clucks4%
- Joyprotyn4%
- Open — no brand owns it (9 brands, 14%)
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — +23.6% search growth over the last 90 days.Peak months: Jul, Aug, Sep · busiest ÷ quietest = 3.1×
Top chicken treats search terms
- chicken treats for laying hens52K/yr
- chicken snacks29K/yr
- treats for chickens32K/yr
- chicken treats for chickens9K/yr
- chicken treat11K/yr
- chicken treats for hens14K/yr
- chicken treats for chicks5K/yr
- chicken snacks for laying hens7K/yr
- snacks for chickens3K/yr
- extra protein for chickens3K/yr
Top chicken treats products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 24 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Love My Girls: Chicken Snacks - Fruit & Worms - 5lb Bag - Global Harvest Gourmet Multi-Grain Treats Corn-Free Nutritious & Protein Rich Mealworms
Love My Girls$11.544.8★283 rev
Manna Pro Harvest Delight Poultry Treat Whole Grain & Seed Mix with Fruits & Vegetables 14% Protein Snack for Chickens Ducks & Mixed Flocks 2.25 lb
Manna Pro$11.214.7★3,268 rev
Flukers Culinary Coop Premium Chicken Treats Dried Soldier Worms Packed with Protein and Calcium 100% Natural Rich Grubs for Chicken Backyard Birds and Reptiles 16 oz
Fluker's$8.744.7★3,457 rev
Pecking Order Dessert Bucket Mealworm Sprinkles - 5 LB
Pecking Order$15.944.3★244 rev
Love My Girls: Chicken Snacks - Veggies & Worms - 5lb Bag - Global Harvest Gourmet Multi-Grain Treats Corn-Free Nutritious & Protein Rich Mealworms
Love My Girls$12.094.8★376 rev
Newest
by launch date
HATORTOP 5LB Dried Black Soldier Fly Larvae for Chickens Treats Bulk Non GMO BSF Larvae 85X More Calcium Than Dried Mealworms for Laying Hens Chicken Worms for Wild Birds
HATORTOP$19.71217 rev
Manna Pro Farmhouse Favorites Beetle Bliss Poultry Treat Blend of Mealworms and Beetles All Natural Treat for Chickens Ducks Geese Turkeys & Guinea Fowl 45% Protein 25oz
Manna Pro$15.8696 rev
Manna Pro Farmhouse Favorites Mealworms Poultry Treat - Protein Treat for Poultry - Chickens Turkeys Ducks Geese and Guinea Fowl - Contains 50% Protein - 100% Natural Poultry Snack - 10oz
Manna Pro$7.53196 rev
Joyprotyn 5LB Non-GMO Dried Black Soldier Fly Larvae for Chickens 85X More Calcium Grubs Than Mealworms for Strong Eggshells & Healthy Growth - High Protein for Chickens Birds Ducks Geese & Pets
Joyprotyn$23.351,935 rev
Love My Girls: Chicken Snacks - Fruit & Worms - 5lb Bag - Global Harvest Gourmet Multi-Grain Treats Corn-Free Nutritious & Protein Rich Mealworms
Love My Girls$11.54283 rev
Trending
90-day click momentumPecking Order Dessert Bucket Mealworm Sprinkles - 5 LB
Pecking Order$15.944.3★
Manna Pro Farmhouse Favorites Mealworms Poultry Treat - Protein Treat for Poultry - Chickens Turkeys Ducks Geese and Guinea Fowl - Contains 50% Protein - 100% Natural Poultry Snack - 10oz
Manna Pro$7.534.7★
Buff Clucks Herb Supplement for Backyard Chickens - Natural Chicken Treats Poultry Feed Botanical Mix Plant-Based Coop Snacks for Daily Wellness Feather Quality Egg Production USA (12 oz)
Buff Clucks$29.344.7★
Flukers Culinary Coop Premium Chicken Treats Mealworms 3.5 oz High Protein Worm Nutritious Treat
Fluker's$6.004.8★
Love My Girls: Chicken Snacks - Fruit & Worms - 5lb Bag - Global Harvest Gourmet Multi-Grain Treats Corn-Free Nutritious & Protein Rich Mealworms
Love My Girls$11.544.8★
What buyers say about chicken treats
What buyers praise and complain about, mined from review topics.What buyers love
“Excellent value”
“This is a fantastic product from a family farm”
“Chicken approved”
“Great food”
“Smelled fresh”
“Fresh smell”
“Exactly what I needed”
“consistent size”
“watching the birds enjoy them”
“Easy to use”
What buyers complain about
“Too expensive”
“very tiny”
“It doesnt smell good at all”
“Returning for such poor quality”
“Each individual serving is inconsistent with the taste”
“Had bugs in the bag”
“How horrible would it be to have a quail swallow that”
“Deceptive advertising - beware of this product”
“They look old”
“They are dry”
Top return reasons
Common questions
- Is chicken treats profitable to sell on Amazon United States?
- The niche generates $312K/yr across 27 tracked products. 2 of 2 products launched in the last 360 days are still selling. 90-day search growth is +23.6%. Flapen's verdict: Worth a look (58/100).
- How competitive is the chicken treats niche?
- 15 brands and 25 sellers compete. The top 5 products take 55% of clicks and top 5 brands hold 82% of demand.
- What do buyers complain about in chicken treats?
- Top complaints mined from reviews: Value For Money, Size-Overall, Smell. The return rate is 0.0%.
- When does demand for chicken treats peak?
- Demand peaks in Jul–Aug–Sep; the busiest month runs 3.1× the quietest.
- What does it cost to enter the chicken treats niche?
- Listings span $6.00–$43.24; the average listing price is $16.69 (sweet spot $15–$100). The average incumbent carries 2,490 reviews — the moat a new listing must climb.