chicken throne
Skip itA small market ($29K/yr) — this niche doesn't clear our bar today.
Avg price
Incredible$26.64avg listing price — sweet spot $15–$100
Price range
Great$10.08–$79.75cheapest to priciest tracked listing — scored on the share inside $15–$100
Conversion
Great9.9%search→purchase rate — share of searches ending in a sale
Returns
Great1.7%return rate — above 5% kills the launch gate
Review moat
Good507.61avg incumbent reviews — the moat a new listing must climb
Growth
Okay+19.7%90-day search growth — must beat 0% to launch
Brand share
Okay78%top-5 brand share — brands hold most of the demand
Competition
Okay69%top-5 click share — leaders hold, buyers still browse
Quality gap
Okay4.6★avg incumbent rating — lower means beatable quality
Market size
Bad$29K$29K/yr · 11K searches
According to Flapen's Amazon United States niche tracking, chicken throne is a $29K/yr Amazon United States market (11K searches/yr). The top 5 brands hold 78% of demand. Demand peaks in Nov–Dec. Verdict: Skip it — 49/100.
Data updated Jul 23, 2026 · scored weekly · How we score niches
chicken throne market data
- Units sold / yr
- 750–1K
- avg 0–100/product
- Revenue / yr
- $20K–$27K
- units × avg price
- Conversion rate
- 9.9%
- Avg BSR
- #796
- Page quality
- 0%
- Prime
- 94%
- Sponsored
- 89%
- Out of stock
- 9.4%
- Avg brand age
- 58 months
- Avg seller age
- 182 days
Competition & brand share
The top 5 products take 69% of clicks — established leaders, but buyers still shop beyond them.Brands
13 falling
Sellers
23
Top-5 brand share
78%
Top 20: 100%
Top-5 click share
69%
Top 20: 100%
Open market
17%
- Quantfire29%
- COOK'S CHOICE17%
- Plutreas13%
- BYLEEY10%
- onlyfire9%
- Koohere5%
- Open — no brand owns it (7 brands, 17%)
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — +19.7% search growth over the last 90 days.Peak months: Nov, Dec · busiest ÷ quietest = 2.2×
Top chicken throne search terms
- chicken throne5K/yr
- traeger chicken throne3K/yr
- chicken thrones for smokers2K/yr
- sitting chicken784/yr
- sittin chicken403/yr
- sitting chicken steamer40/yr
Top chicken throne products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 18 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Quantfire Ceramic Chicken Roaster Rack Beer Can Chicken Holder Stand Vertical Poultry BBQ Cooking Accessories for Grill Oven or Smoker
Quantfire$12.804.6★129 rev
Cooks Choice Sittin Chicken Ceramic Beer Can Roaster & Steamer - Reusable Vertical Chicken Roaster Stand for Grill Oven & Smoker - Flavor Infuser for Marinades Beer & Sauces - Summer BBQ Essential
COOK'S CHOICE$19.364.6★908 rev
Plutreas Ceramic Chicken Roaster Rack Beer Can Chicken Stand Vertical Poultry Chicken Cooking BBQ Accessories (1 Pcs)
Plutreas$13.104.8★99 rev
2 Pack Ceramic Beer Can Chicken Holder for Grill - Vertical Chicken Roaster for Even Browning & Crispy Skin Chicken Throne for Adding Extra Flavor & Moisture to Chicken Non-Stick Steamer Holder
BYLEEY$27.864.6★229 rev
onlyfire Ceramic Beer Can Chicken Holder Ceramic Chicken Roaster Rack Vertical Poultry Chicken Cooking BBQ Accessories Great for Grill Oven or Smoker
onlyfire$18.534.5★398 rev
Newest
by launch date
Acshio 2 Pack Ceramic Beer Can Chicken Holder Small White Vertical Chicken Poultry Stand Roaster Rack with 4 Steam Holes Reusable BBQ Cooking Accessories Turkey Steamer for Grill Oven
Acshio$19.740 rev
Replacement for Traeger Porcelain Chicken Throne BAC357
NVUQCKWZ$79.750 rev
Upgraded Beer Can Chicken Holder for Grill Smoker Oven Vertical Chicken Roaster Stand with Handle Large Stainless Steel BBQ Barbecue Accessories Indoor Outdoor Grill Rack Vegetables Grilling Basket
UHEGDRR$22.5542 rev
Acshio Cast Iron Chicken Roaster Beer Can Chicken Holder Turkey Fryer with Roasting Pan Poultry Roaster Stand Barbecue Grilling Accessories Rack for Most Grills and Oven Thanksgiving
Acshio$30.6049 rev
Beer Can Chicken Holder for Grill Smoker & Oven - 13 Extra Tall Heavy-Duty BBQ Stand with 15.9 Wide Stable Base & Perforated Drip Pan - Easy-Lift Design - Whole Chicken & Turkey - Dishwasher Safe
GrillX$37.30106 rev
Trending
90-day click momentumAcshio 2 Pack Ceramic Beer Can Chicken Holder Small White Vertical Chicken Poultry Stand Roaster Rack with 4 Steam Holes Reusable BBQ Cooking Accessories Turkey Steamer for Grill Oven
Acshio$19.740.0★
Tellshun Beer Can Chicken Holder 12 Inch Stainless Steel Grill BBQ Roaster Cooker Stand Vertical Grilling Accessories Rack for Vegetables Basket Large Size Round Pan
Tellshun$25.484.4★
Acshio Cast Iron Chicken Roaster Beer Can Chicken Holder Turkey Fryer with Roasting Pan Poultry Roaster Stand Barbecue Grilling Accessories Rack for Most Grills and Oven Thanksgiving
Acshio$30.604.2★
Kamado Joe Ceramic Chicken Cooking Stand and Roaster Compatible with All Grills Including Classic Joe and Big Joe Kamado Grills Model KJ-CS
Kamado Joe$24.874.7★
Upgraded Beer Can Chicken Holder for Grill Smoker Oven Vertical Chicken Roaster Stand with Handle Large Stainless Steel BBQ Barbecue Accessories Indoor Outdoor Grill Rack Vegetables Grilling Basket
UHEGDRR$22.554.9★
What buyers say about chicken throne
What buyers praise and complain about, mined from review topics.What buyers love
“Well made ans cooks well, like it should,”
“Does its job”
“Works very well decent price point”
“Sturdy and keeps chicken in place”
“it comes out totally clean”
“Easy to use”
“Nice large size”
“Great Christmas Gift Idea”
“Great chicken”
“I put a half a beer and spices in it, and my chicken was moist and delicious”
What buyers complain about
“dont understand reviews saying its easy to clean”
“Did we receive a used product”
“Sent back not fit”
“Nope, way to difficult to use, very small and the chicken, even small ones are hard to get them to balance”
“Bad quality”
“I finally broke down”
“crusts it so bad it has to be soaked in hot water overnight to remove”
“This is very hard to clean after using on the grill”
“Was worried as cheap as it was that it would be cheap”
Top return reasons
Common questions
- Is chicken throne profitable to sell on Amazon United States?
- The niche generates $29K/yr across 18 tracked products. 0 of 1 products launched in the last 360 days are still selling. 90-day search growth is +19.7%. Flapen's verdict: Skip it (49/100).
- How competitive is the chicken throne niche?
- 13 brands and 23 sellers compete. The top 5 products take 69% of clicks and top 5 brands hold 78% of demand.
- What do buyers complain about in chicken throne?
- Top complaints mined from reviews: Ease Of Cleaning, Product Condition, Size-Overall. The return rate is 1.7%.
- When does demand for chicken throne peak?
- Demand peaks in Nov–Dec; the busiest month runs 2.2× the quietest.
- What does it cost to enter the chicken throne niche?
- Listings span $10.08–$79.75; the average listing price is $26.64 (sweet spot $15–$100). The average incumbent carries 508 reviews — the moat a new listing must climb.