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Chicken Playground

Pass

Chicken Playground scores 72 out of 100, a Pass. Shoppers spend an estimated $60K a year here, search demand grew +102.0% this quarter, and an estimated 0.6% of orders come back.

Flapen Score
72
72 / 100
Top 4% of 8,839 Patio, Lawn & Garden niches · +16 vs the category median of 56
Market size
$60K/yr94K searches / yr
90-day growth
+102.0%search demand this quarter
Competition
33%top-5 click share · 42 brands · 49 sellers

Flapen Score

Chicken Playground against its category

The dotted line is the Patio, Lawn & Garden average. Past it, Chicken Playground is stronger. Inside it, weaker.

72Pass
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Chicken Playground market on Amazon at a glance

Shoppers on Amazon United States searched for Chicken Playground 94K times last year and spent an estimated $60K. The top 5 brands take 37% of clicks. Flapen scores it 72 out of 100, a Pass.

01 · Demand

An estimated 1.7% of those searches ended in a purchase.

Shoppers searched for this 94K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 1.7% of those searches ended in a purchase. Searches in the last 90 days moved +102.0% against the 90 days before. Searches, conversion and average price together put the market at an estimated $60K a year.

Searches, last 12 months
94K
Growth, 90 days vs prior 90
+102.0%
Conversion, latest week
1.7%
Market size, estimated
$60Ka year
Top search term
chicken playground30K searches a year

02 · Price

A sale here is worth $36.83.

Listings sell for $36.83 on average, from $10.75 to $110.63. Amazon reports units sold in ranges. This niche sold 2K to 2K a year. The average listing sells 0 to 100 of them. At $36.83 that is $0 to $4K a year per listing.

Average price
$36.83inside the $15 to $100 sweet spot
Price range
$10.75–$110.63
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
2K–2K
Units per listing a year
0–100
Revenue per listing a year
$0–$4K
Returns
0.6%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is ads.

94% of listings pay for placement with sponsored ads. 92% ship with Prime. On an average day, 10.0% of listings are out of stock. The average listing ranks #689 within Farm & Ranch. It carries 225 reviews at 4.06 stars, so a new listing needs social proof before a better product.

Sponsored listings
94%
Prime listings
92%
Out of stock, average day
10.0%
Average rank
#689in Farm & Ranch
Average rating
4.06 starsAmazon United States average 4.42 stars
Average reviews
225per listing
Listings tracked
52

04 · Newcomers

2 of last year's 17 launches cleared the first-year sales bar.

17 products launched here in the last 12 months. 2 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 27 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
17
Successful launches
2Amazon's first-year sales bar
Average brand age
27 months

Products

Top Chicken Playground products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take only 33% of clicks. An open shelf where new products get seen.

Brands

42 falling

Sellers

49

Top-5 brand share

37%

Top 20: 82%

Top-5 click share

33%

Top 20: 71%

Open market

58%

  • Brand 19%
  • Brand 28%
  • Brand 37%
  • Brand 46%
  • Brand 56%
  • Brand 65%

Search terms

Top Chicken Playground search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • chicken playground30K/yr
  • chicken ladder29K/yr
  • chicken perches and roosting bars5K/yr
  • chicken ladder for coop12K/yr
  • chicken coop ladder10K/yr
  • chicken jungle gym5K/yr
  • chicken swing set4K/yr

Reviews and returns

What reviews say buyers love and hate about Chicken Playground

We read the reviews and the return reasons for every product selling here.

14%of positive reviews mention “Quality-Overall”
13%of negative reviews mention “Size-Overall”
0.6%of orders come back
“They do NOT fit”
A buyer, on “Size-Overall”13% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

16 topics

NegativePositive

FAQ

Common Chicken Playground questions

Answered from the same tracked data.