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56

chicken manure

Worth a look

Shows low returns (0.1%), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.

Market size 42Growth 78Conversion 69Competition 25Returns 99Price range 88Avg price 95Brand share 26Review moat 73Quality gap 21

Returns

Incredible0.1%

return rate — above 5% kills the launch gate

Avg price

Incredible$28.75

avg listing price — sweet spot $15–$100

Price range

Great$11.27–$55.45

cheapest to priciest tracked listing — scored on the share inside $15–$100

Growth

Great+66.7%

90-day search growth — must beat 0% to launch

Review moat

Good564.07

avg incumbent reviews — the moat a new listing must climb

Conversion

Good6.3%

search→purchase rate — share of searches ending in a sale

Market size

Okay$220K

$220K/yr · 121K searches

Brand share

Okay89%

top-5 brand share — brands hold most of the demand

Competition

Bad70%

top-5 click share — a locked-up shelf

Quality gap

Bad4.7★

avg incumbent rating — lower means beatable quality

According to Flapen's Amazon United States niche tracking, chicken manure is a $220K/yr Amazon United States market (121K searches/yr). The top 5 brands hold 89% of demand. Demand peaks in Mar–Apr–May–Jun–Jul. Verdict: Worth a look — 56/100.

Data updated Jul 15, 2026 · scored weekly · How we score niches

chicken manure market data

Units sold / yr
8K–10K
avg 500–750/product
Revenue / yr
$230K–$288K
units × avg price
Conversion rate
6.3%
Avg BSR
#952
Page quality
0%
Prime
47%
Sponsored
80%
Out of stock
2.6%
Avg brand age
70 months
Avg seller age
152 days

Competition & brand share

The top 5 products capture 70% of clicks — a locked-up shelf that new listings rarely crack.

Brands

9 falling

Sellers

55

Top-5 brand share

89%

Top 20: 100%

Top-5 click share

70%

Top 20: 100%

Open market

7%

  • Espoma61%
  • BRUT WORM FARMS12%
  • Fancy Chicken6%
  • Lancaster Agriculture Products6%
  • COOP GRO4%
  • Hoffman4%
  • Open — no brand owns it (3 brands, 7%)

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — +66.7% search growth over the last 90 days.
5K3KSpike '25Prime Day '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Mar, Apr, May, Jun, Jul · busiest ÷ quietest = 4.9×

Top chicken manure search terms

  • chicken manure57K/yr
  • chicken manure fertilizer30K/yr
  • chicken poop fertilizer9K/yr
  • chicken manure pellets11K/yr
  • chicken fertilizer for garden3K/yr
  • chicken fertilizer5K/yr
  • organic chicken manure3K/yr
  • chicken manure compost3K/yr
All search terms

Top chicken manure products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

0%10%$22K20%$44K30%$66K40%$88K101001K10K Reviews — right = deep review moat Market share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 15 tracked products in this niche — three views at once, no toggling.

What buyers say about chicken manure

What buyers praise and complain about, mined from review topics.

What buyers love

Plant Growth34%

“My plants love it”

Quality-Overall20%

“Quality product”

Smell16%

“No smell,easy to use”

Advertised Vs Actual Product7%

“Product as promised”

Ease Of Use6%

“Very easy to use”

Value For Money5%

“good stuff for sale”

Absorbency3%

“Very quickly absorbed”

Durability1%

“Good product, effective within weeks”

Strength1%

“Effective”

Ease Of Cleaning1%

“The pellets are clean”

What buyers complain about

Plant Growth27%

“Can't comment yet on how it affects crops because I just planted”

Material Quality20%

“This stuff is just dirt”

Functionality-Overall20%

“Didnt work”

Smell10%

“It does have an odor when you first put it down”

Top return reasons

Size-Overall30%
Value For Money26%
Advertised Vs Actual Product8%
Leak-Proof7%
Defective Material/Parts7%
Smell3%
Material Quality2%
Flammable2%
Product Condition2%
Ease Of Use2%

Common questions

Is chicken manure profitable to sell on Amazon United States?
The niche generates $220K/yr across 15 tracked products. 90-day search growth is +66.7%. Flapen's verdict: Worth a look (56/100).
How competitive is the chicken manure niche?
9 brands and 55 sellers compete. The top 5 products take 70% of clicks and top 5 brands hold 89% of demand.
What do buyers complain about in chicken manure?
Top complaints mined from reviews: Plant Growth, Material Quality, Functionality-Overall. The return rate is 0.1%.
When does demand for chicken manure peak?
Demand peaks in Mar–Apr–May–Jun–Jul; the busiest month runs 4.9× the quietest.
What does it cost to enter the chicken manure niche?
Listings span $11.27–$55.45; the average listing price is $28.75 (sweet spot $15–$100). The average incumbent carries 564 reviews — the moat a new listing must climb.