Chicken Feed
PassChicken Feed scores 71 out of 100, a Pass. Shoppers spend an estimated $2.7M a year here, search demand grew +29.3% this quarter, and an estimated 0.0% of orders come back.
- Flapen Score
- 71 / 100Top 5% of 8,839 Patio, Lawn & Garden niches · +15 vs the category median of 5671
- Market size
- $2.7M/yr1.1M searches / yr
- 90-day growth
- +29.3%search demand this quarter
- Competition
- 35%top-5 click share · 17 brands · 40 sellers
Flapen Score
Chicken Feed against its category
The dotted line is the Patio, Lawn & Garden average. Past it, Chicken Feed is stronger. Inside it, weaker.
Market
The Chicken Feed market on Amazon at a glance
Shoppers on Amazon United States searched for Chicken Feed 1.1M times last year and spent an estimated $2.7M. The top 5 brands take 81% of clicks. Flapen scores it 71 out of 100, a Pass.
01 · Demand
An estimated 8.3% of those searches ended in a purchase.
Shoppers searched for this 1.1M times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 8.3% of those searches ended in a purchase. Searches in the last 90 days moved +29.3% against the 90 days before. Searches, conversion and average price together put the market at an estimated $2.7M a year.
- Searches, last 12 months
- 1.1M
- Growth, 90 days vs prior 90
- +29.3%
- Conversion, latest week
- 8.3%
- Market size, estimated
- $2.7Ma year
- Peak month
- July1.5× the quietest month
- Top search term
- chicken feed571K searches a year
02 · Price
A sale here is worth $29.04.
Listings sell for $29.04 on average, from $6.02 to $84.96. Amazon reports units sold in ranges. This niche sold 80K to 100K a year. The average listing sells 1,500 to 2,000 of them. At $29.04 that is $44K to $58K a year per listing.
- Average price
- $29.04inside the $15 to $100 sweet spot
- Price range
- $6.02–$84.96
- Amazon United States median price
- $24.38across 115,062 niches
- Units sold a year
- 80K–100K
- Units per listing a year
- 1,500–2,000
- Revenue per listing a year
- $44K–$58K
- Returns
- 0.0%of orders · Amazon United States median 2.1%
03 · Entry bar
The bar here is reviews.
72% of listings pay for placement with sponsored ads. 77% ship with Prime. On an average day, 1.7% of listings are out of stock. The average listing ranks #81 within Farm & Ranch. It carries 1,670 reviews at 4.58 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 72%
- Prime listings
- 77%
- Out of stock, average day
- 1.7%
- Average rank
- #81in Farm & Ranch
- Average rating
- 4.58 starsAmazon United States average 4.42 stars
- Average reviews
- 1,670per listing
- Listings tracked
- 47
04 · Newcomers
4 of last year's 5 launches cleared the first-year sales bar.
5 products launched here in the last 12 months. 4 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 53 months on average, so the names here are settling in.
- Launched, last 12 months
- 5
- Successful launches
- 4Amazon's first-year sales bar
- Average brand age
- 53 months
Products
Top Chicken Feed products & what they sell for
The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.
Prices and ratings read from Amazon on Jul 9, 2026. The live listing can differ.
Top sellers
by estimated 90-day click share
Manna Pro All Flock Crumbles Crafted with Probiotics for Gut Health & Digestion 16% Protein for Mixed Flocks with No Artificial Colors or Flavors Crumbled for Easy Feeding 8 lbs
- Price
- $13.75
- Rating
- 4.5/5
- Reviews
- 3,206
- Age
- 9y ago

Purina Layena Crumbles Chicken Feed for Laying Hens 50 lbs
- Price
- $46.03
- Rating
- 4.6/5
- Reviews
- 527
- Age
- 10y ago

Manna Pro 7-Grain Ultimate Chicken Scratch Non-GMO Scratch Grain Treat for Chickens Hens and Other Birds Natural Multigrain Blend for Poultry and Backyard Flocks 10 lb Bag
- Price
- $14.94
- Rating
- 4.7/5
- Reviews
- 4,962
- Age
- 9y ago

Manna Pro Medicated Chick Starter Grower Feed Dried High Protein Chicken Food Crumbles with Amprolium for Coccidiosis Prevention Complete Chicken Feed for Baby Chicks 5 lb Bag
- Price
- $6.96
- Rating
- 4.7/5
- Reviews
- 7,564
- Age
- 19y ago

Manna Pro All Flock Crumbles 16% Protein Complete Poultry Feed with Probiotics for Digestion Crumbled Chicken & Game Bird Feed for All Flock Types No Artificial Colors or Flavors 25 lb
- Price
- $43.71
- Rating
- 4.5/5
- Reviews
- 3,206
- Age
- 5y ago
Trending
estimated 90-day click momentum
Manna Pro Medicated Chick Starter Grower Feed Dried High Protein Chicken Food Crumbles with Amprolium for Coccidiosis Prevention Complete Chicken Feed for Baby Chicks 5 lb Bag
- Price
- $6.96
- Rating
- 4.7/5
- Reviews
- 7,564
- Age
- 19y ago

Mile Four Organic Chicken Feed Layer Whole Grain Non-GMO USA Grown 16% Protein Corn-Free Soy-Free Non-Medicated Feed for Chickens 2 lb Sample
- Price
- $19.95
- Rating
- 4.2/5
- Reviews
- 520
- Age
- 4y ago

Buff Clucks Herb Supplement for Backyard Chickens - Natural Chicken Treats Poultry Feed Botanical Mix Plant-Based Coop Snacks for Daily Wellness Feather Quality Egg Production USA (12 oz)
- Price
- $29.34
- Rating
- 4.7/5
- Reviews
- 1,141
- Age
- 2y ago

Manna Pro Chick Starter Feed Non-Medicated Chicken Feed with Vitamins & Minerals Complete Nutrition for Baby Chicks 5 lb Bag
- Price
- $7.44
- Rating
- 4.7/5
- Reviews
- 3,348
- Age
- 16y ago

Purina Layena Pellets Chicken Feed for Laying Hens 50 lbs
- Price
- $45.65
- Rating
- 4.6/5
- Reviews
- 734
- Age
- 9y ago
Newest
by launch date
Purina Layena Crumbles Chicken Food 10 Pound Bag
- Price
- $21.07
- Rating
- 4.5/5
- Reviews
- 50
- Age
- 12mo ago

Wholesome Harvest Non-GMO Soy and Corn Free Whole Grain Layer Blend 16% - Chicken Feed for Laying Hens and Ducks - Includes Essential Oils Herbs Oyster Shells Vital Minerals and Omega 3 10 lb
- Price
- $29.96
- Rating
- 4.2/5
- Reviews
- 123
- Age
- 1y ago

Love My Girls: Chicken Snacks - Veggies & Worms - 5lb Bag - Global Harvest Gourmet Multi-Grain Treats Corn-Free Nutritious & Protein Rich Mealworms
- Price
- $12.09
- Rating
- 4.8/5
- Reviews
- 376
- Age
- 1y ago

Buff Clucks Herb Supplement for Backyard Chickens - Natural Chicken Treats Poultry Feed Botanical Mix Plant-Based Coop Snacks for Daily Wellness Feather Quality Egg Production USA (12 oz)
- Price
- $29.34
- Rating
- 4.7/5
- Reviews
- 1,141
- Age
- 2y ago

New Country Organics I Pastured Perfect Layer Feed for Laying Hens | Corn-Free and Soy-Free | 17% Protein | Certified Organic and Non-GMO | 40 lbs
- Price
- $69.42
- Rating
- 4.1/5
- Reviews
- 95
- Age
- 3y ago
Competition
Competition: brands, sellers & click share
The top 5 products take an estimated 35% of clicks, no more. An open shelf where new products get seen.
Brands
17 falling
Sellers
40
Est. top-5 brand share
81%
Top 20: 100%
Est. top-5 click share
35%
Top 20: 77%
Open market
15%
- Manna Pro47%
- Purina18%
- New Country Organics7%
- Wholesome Harvest5%
- Love My Girls4%
- Buff Clucks4%
- Open — no brand owns it (11 brands, 15%)
Demand
Chicken Feed search demand
Weekly searches over the year, seasonality beneath. Pick a range.
No pronounced peak months · busiest ÷ quietest = 1.5×
Search terms
Top Chicken Feed search terms shoppers use
The exact words shoppers type, with estimated yearly volume, growth, and conversion.
- chicken feed571K/yr
- chicken food221K/yr
- chicken food for laying hens55K/yr
- organic chicken feed36K/yr
- chicken layer feed37K/yr
- chicken feed 50 lb bag29K/yr
- comida para gallinas ponedoras18K/yr
- comida para gallinas19K/yr
- chicken food 50 lb bag17K/yr
- purina chicken feed10K/yr
Reviews and returns
What reviews say buyers love and hate about Chicken Feed
We read the reviews and the return reasons for every product selling here.
“Too expensive”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
17 topics
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Chicken Feed questions
Answered from the same tracked data.
Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data









