chicken crumbles
Skip itBrand-locked demand (top 5 brands take 98% of clicks) — this niche doesn't clear our bar today.
Returns
Incredible0.0%return rate — above 5% kills the launch gate
Avg price
Great$21.90avg listing price — sweet spot $15–$100
Conversion
Great8.4%search→purchase rate — share of searches ending in a sale
Price range
Great$5.79–$50.75cheapest to priciest tracked listing — scored on the share inside $15–$100
Growth
Good+25.5%90-day search growth — must beat 0% to launch
Review moat
Okay1,661.35avg incumbent reviews — the moat a new listing must climb
Competition
Okay60%top-5 click share — leaders hold, buyers still browse
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Market size
Bad$53K$53K/yr · 29K searches
Brand share
Bad98%top-5 brand share — brand-locked demand
According to Flapen's Amazon United States niche tracking, chicken crumbles is a $53K/yr Amazon United States market (29K searches/yr). The top 5 brands hold 98% of demand. Verdict: Skip it — 49/100.
Data updated Jul 9, 2026 · scored weekly · How we score niches
chicken crumbles market data
- Units sold / yr
- 3K–4K
- avg 100–250/product
- Revenue / yr
- $66K–$88K
- units × avg price
- Conversion rate
- 8.4%
- Avg BSR
- #101
- Page quality
- 0%
- Prime
- 70%
- Sponsored
- 91%
- Out of stock
- 0.0%
- Avg brand age
- 65 months
- Avg seller age
- 180 days
Competition & brand share
The top 5 products take 60% of clicks — established leaders, but buyers still shop beyond them.Brands
7 flat
Sellers
554
Top-5 brand share
98%
Top 20: 100%
Top-5 click share
60%
Top 20: 97%
Open market
1%
- Manna Pro57%
- Purina22%
- Amylu15%
- Scratch and Peck Feeds2%
- Abbot's2%
- CountryMax1%
- Open — no brand owns it (1 brand, 1%)
Demand
Weekly Amazon search volume, last 14 weeks — +25.5% search growth over the last 90 days.Top chicken crumbles search terms
- chicken crumbles11K/yr
- chicken crumble4K/yr
- chicken crumbles for laying hens5K/yr
- chicken feed crumbles5K/yr
- layer crumbles chicken feed4K/yr
Top chicken crumbles products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 23 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Manna Pro All Flock Crumbles Crafted with Probiotics for Gut Health & Digestion 16% Protein for Mixed Flocks with No Artificial Colors or Flavors Crumbled for Easy Feeding 8 lbs
Manna Pro$13.754.5★3,206 rev
Manna Pro Chicken Feed 16% Protein Layer Crumbles with Probiotics for Digestive Health Complete Feed for Laying Hens to Support Egg Production Nutrient-Rich Chicken Food Made in USA 8 lb Bag
Manna Pro$15.504.6★785 rev
Manna Pro All Flock Crumbles 16% Protein Complete Poultry Feed with Probiotics for Digestion Crumbled Chicken & Game Bird Feed for All Flock Types No Artificial Colors or Flavors 25 lb
Manna Pro$43.714.5★3,206 rev
Amylu Foods Korean BBQ Style Chicken Crumbles Natural Ingredients 13g of Protein GAP Certified Chicken Raised with No Antibiotics Fully Cooked Gluten-Free Pork-Free No Nitrates or Nitrites 12 oz
Amylu$5.824.1★84 rev
Purina Layena Crumbles Chicken Feed for Laying Hens 50 lbs
Purina$46.034.6★527 rev
Newest
by launch dateAmylu Foods Korean BBQ Style Chicken Crumbles Natural Ingredients 13g of Protein GAP Certified Chicken Raised with No Antibiotics Fully Cooked Gluten-Free Pork-Free No Nitrates or Nitrites 12 oz
Amylu$5.8284 rev
Amylu Foods Italian Style Chicken Crumbles Natural Ingredients 14g of Protein GAP Certified Chicken Raised with No Antibiotics Fully Cooked Gluten-Free Pork-Free No Nitrates or Nitrites 12 oz
Amylu$5.79103 rev
Purina Layena Crumbles Chicken Food 10 Pound Bag
Purina$21.0750 rev
Amylu Foods Roasted Garlic Chicken Meatballs Natural Ingredients 15g of Protein Chicken Raised with No Antibiotics Fully Cooked Gluten-Free Pork-Free No Nitrates or Nitrites 10 oz
Amylu$5.941,055 rev
Scratch and Peck Feeds Whole Grain Layer Crumbles Chicken and Duck Feed - 25 lbs Bag - Corn-Free and Soy-Free - 16% Protein Certified Organic and Non-GMO Project Verified Chicken Food
Scratch and Peck Feeds$44.77112 rev
Trending
90-day click momentum
Mile Four Organic Chicken Feed Starter Chick Mash Non-GMO USA Grown 21% Protein Corn-Free Soy-Free Non-Medicated Chick Feed 2 lb Sample
Mile Four$20.084.6★
Purina Start & Grow | Nutritionally Complete Medicated Chick Feed Crumbles | 25 Pound (25 lb.) Bag
Purina$37.724.7★
Manna Pro Medicated Chick Starter Grower Feed Dried High Protein Chicken Food Crumbles with Amprolium for Coccidiosis Prevention Complete Chicken Feed for Baby Chicks 5 lb Bag
Manna Pro$6.964.7★
Manna Pro All Flock Crumbles 16% Protein Complete Poultry Feed with Probiotics for Digestion Crumbled Chicken & Game Bird Feed for All Flock Types No Artificial Colors or Flavors 25 lb
Manna Pro$43.714.5★
Purina Start and Grow | Non-Medicated Chick Feed Crumbles | Nutritionally Complete - 5 Pound (5 lb) Bag
Purina$16.774.7★
What buyers say about chicken crumbles
What buyers praise and complain about, mined from review topics.What buyers love
“Taste good, easy to make”
“Overall, this feed seems very high quality and has worked great for my chicks so far”
“Cost effective”
“Flavorful”
“Chicks love it”
“Easy to use”
“Great flavor and quick to cook”
“exactly as described”
“Good clean ingredients”
“Healthy vegan”
What buyers complain about
“Small bag”
“over-priced”
“Really did not taste good”
“Had bugs in the bag”
“Poor quality, poor customer service, inedible food, dont waste time or money on this”
“False Misleading Advertising”
“These chicken crumbles are high in salt”
“It had a smell”
“Very strange texture”
“no ingredients listed”
Top return reasons
Common questions
- Is chicken crumbles profitable to sell on Amazon United States?
- The niche generates $53K/yr across 23 tracked products. 3 of 3 products launched in the last 360 days are still selling. 90-day search growth is +25.5%. Flapen's verdict: Skip it (49/100).
- How competitive is the chicken crumbles niche?
- 7 brands and 554 sellers compete. The top 5 products take 60% of clicks and top 5 brands hold 98% of demand.
- What do buyers complain about in chicken crumbles?
- Top complaints mined from reviews: Size-Overall, Value For Money, Taste-Overall. The return rate is 0.0%.
- What does it cost to enter the chicken crumbles niche?
- Listings span $5.79–$50.75; the average listing price is $21.90 (sweet spot $15–$100). The average incumbent carries 1,661 reviews — the moat a new listing must climb.