Chicken Crumbles
FailThe top 5 brands take 98% of clicks, so Chicken Crumbles is a Fail.
- Flapen Score
- 49 / 100Ranks 6,400 of 8,839 Patio, Lawn & Garden niches · −7 vs the category median of 5649
- Market size
- $53K/yr29K searches / yr
- 90-day growth
- +25.5%search demand this quarter
- Competition
- 60%top-5 click share · 7 brands · 554 sellers
Flapen Score
Chicken Crumbles against its category
The dotted line is the Patio, Lawn & Garden average. Past it, Chicken Crumbles is stronger. Inside it, weaker.
Market
The Chicken Crumbles market on Amazon at a glance
Shoppers on Amazon United States searched for Chicken Crumbles 29K times last year and spent an estimated $53K. The top 5 brands take 98% of clicks. Flapen scores it 49 out of 100, a Fail.
01 · Demand
An estimated 8.4% of those searches ended in a purchase.
Shoppers searched for this 29K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 8.4% of those searches ended in a purchase. Searches in the last 90 days moved +25.5% against the 90 days before. Searches, conversion and average price together put the market at an estimated $53K a year.
- Searches, last 12 months
- 29K
- Growth, 90 days vs prior 90
- +25.5%
- Conversion, latest week
- 8.4%
- Market size, estimated
- $53Ka year
- Top search term
- chicken crumbles11K searches a year
02 · Price
A sale here is worth $21.90.
Listings sell for $21.90 on average, from $5.79 to $50.75. Amazon reports units sold in ranges. This niche sold 3K to 4K a year. The average listing sells 100 to 250 of them. At $21.90 that is $2K to $5K a year per listing.
- Average price
- $21.90inside the $15 to $100 sweet spot
- Price range
- $5.79–$50.75
- Amazon United States median price
- $24.38across 115,062 niches
- Units sold a year
- 3K–4K
- Units per listing a year
- 100–250
- Revenue per listing a year
- $2K–$5K
- Returns
- 0.0%of orders · Amazon United States median 2.1%
03 · Entry bar
The bar here is ads and reviews.
91% of listings pay for placement with sponsored ads. 70% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #101 within Farm & Ranch. It carries 1,661 reviews at 4.55 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 91%
- Prime listings
- 70%
- Out of stock, average day
- 0.0%
- Average rank
- #101in Farm & Ranch
- Average rating
- 4.55 starsAmazon United States average 4.42 stars
- Average reviews
- 1,661per listing
- Listings tracked
- 23
04 · Newcomers
3 of last year's 3 launches cleared the first-year sales bar.
3 products launched here in the last 12 months. 3 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 65 months on average, so the names here are established.
- Launched, last 12 months
- 3
- Successful launches
- 3Amazon's first-year sales bar
- Average brand age
- 65 months
Products
Top Chicken Crumbles products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Sign in to see the products
The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.
Competition
Competition: brands, sellers & click share
The top 5 products take 60% of clicks. Leaders hold, but buyers still shop past them.
Brands
7 flat
Sellers
554
Top-5 brand share
98%
Top 20: 100%
Top-5 click share
60%
Top 20: 97%
Open market
1%
- Brand 157%
- Brand 222%
- Brand 315%
- Brand 42%
- Brand 52%
- Brand 61%
- Open — no brand owns it (1 brand, 1%)
Demand
Chicken Crumbles search demand
Weekly searches over the year. Pick a range.
Search terms
Top Chicken Crumbles search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- chicken crumbles11K/yr
- chicken crumble4K/yr
- chicken crumbles for laying hens5K/yr
- chicken feed crumbles5K/yr
- layer crumbles chicken feed4K/yr
Reviews and returns
What reviews say buyers love and hate about Chicken Crumbles
We read the reviews and the return reasons for every product selling here.
“Small bag”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
18 topics
Keep looking
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Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Chicken Crumbles questions
Answered from the same tracked data.









