Chick
FailThe top 5 brands take 100% of clicks, so Chick is a Fail.
- Flapen Score
- 39 / 100Ranks 8,066 of 8,839 Patio, Lawn & Garden niches · −17 vs the category median of 5639
- Market size
- $445K/yr634K searches / yr
- 90-day growth
- -9.6%search demand this quarter
- Competition
- 91%top-5 click share · 5 brands · 9 sellers
Flapen Score
Chick against its category
The dotted line is the Patio, Lawn & Garden average. Past it, Chick is stronger. Inside it, weaker.
Market
The Chick market on Amazon at a glance
Shoppers on Amazon United States searched for Chick 634K times last year and spent an estimated $445K. All 5 brands take every click. Demand peaks in Mar–Apr–May. Flapen scores it 39 out of 100, a Fail.
01 · Demand
An estimated 4.3% of those searches ended in a purchase.
Shoppers searched for this 634K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 4.3% of those searches ended in a purchase. Searches in the last 90 days moved -9.6% against the 90 days before. Searches, conversion and average price together put the market at an estimated $445K a year.
- Searches, last 12 months
- 634K
- Growth, 90 days vs prior 90
- -9.6%
- Conversion, latest week
- 4.3%
- Market size, estimated
- $445Ka year
- Peak month
- April4.4× the quietest month
- Top search term
- chick253K searches a year
02 · Price
A sale here is worth $16.24.
Listings sell for $16.24 on average, from $6.96 to $37.11. Amazon reports units sold in ranges. This niche sold 30K to 40K a year. The average listing sells 3,000 to 4,000 of them. At $16.24 that is $49K to $65K a year per listing.
- Average price
- $16.24inside the $15 to $100 sweet spot
- Price range
- $6.96–$37.11
- Amazon United States median price
- $24.38across 115,062 niches
- Units sold a year
- 30K–40K
- Units per listing a year
- 3,000–4,000
- Revenue per listing a year
- $49K–$65K
- Returns
- 0.1%of orders · Amazon United States median 2.1%
03 · Entry bar
The bar here is reviews.
50% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #21 within Farm & Ranch. It carries 3,419 reviews at 4.66 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 50%
- Prime listings
- 100%
- Out of stock, average day
- 0.0%
- Average rank
- #21in Farm & Ranch
- Average rating
- 4.66 starsAmazon United States average 4.42 stars
- Average reviews
- 3,419per listing
- Listings tracked
- 8
04 · Newcomers
Brands here are settling in.
The brands on the shelf have sold for 36 months on average, so the names here are settling in.
- Launched, last 12 months
- 0
- Successful launches
- 0Amazon's first-year sales bar
- Average brand age
- 36 months
Products
Top Chick products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Sign in to see the products
The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.
Competition
Competition: brands, sellers & click share
The top 5 products take 91% of clicks. A locked shelf that new listings rarely crack.
Brands
5 falling
Sellers
9
Top-5 brand share
100%
Top 20: 100%
Top-5 click share
91%
Top 20: 100%
Open market
0%
- Brand 163%
- Brand 227%
- Brand 34%
- Brand 43%
- Brand 52%
- Open — no brand owns it (0%)
Demand
Chick search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Mar, Apr, May · busiest ÷ quietest = 4.4×
Search terms
Top Chick search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- chick253K/yr
- chick grit66K/yr
- baby chicken supplies86K/yr
- chicks48K/yr
- chick grit for baby chicks24K/yr
- baby chicks42K/yr
- chick supplies19K/yr
- chick accessories12K/yr
- baby chick17K/yr
- baby chick supplies12K/yr
Reviews and returns
What reviews say buyers love and hate about Chick
We read the reviews and the return reasons for every product selling here.
“It is slightly larger than grains of coarse sand”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
18 topics
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Chick questions
Answered from the same tracked data.









