chelated iron
Worth a lookShows low returns (0.0%), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Returns
Incredible0.0%return rate — above 5% kills the launch gate
Conversion
Great9.5%search→purchase rate — share of searches ending in a sale
Brand share
Great50%top-5 brand share — no brand owns this niche
Avg price
Great$17.94avg listing price — sweet spot $15–$100
Growth
Good+59.8%90-day search growth — must beat 0% to launch
Price range
Good$9.38–$30.75cheapest to priciest tracked listing — scored on the share inside $15–$100
Competition
Good43%top-5 click share — leaders hold, buyers still browse
Review moat
Okay2,841.69avg incumbent reviews — the moat a new listing must climb
Market size
Okay$161K$161K/yr · 94K searches
Quality gap
Okay4.6★avg incumbent rating — lower means beatable quality
According to Flapen's Amazon United States niche tracking, chelated iron is a $161K/yr Amazon United States market (94K searches/yr). The top 5 brands hold 50% of demand. Demand peaks in May–Jun. Verdict: Worth a look — 66/100.
Data updated Jul 15, 2026 · scored weekly · How we score niches
chelated iron market data
- Units sold / yr
- 8K–10K
- avg 100–250/product
- Revenue / yr
- $144K–$179K
- units × avg price
- Conversion rate
- 9.5%
- Avg BSR
- #394
- Page quality
- 0%
- Prime
- 100%
- Sponsored
- 81%
- Out of stock
- 0.0%
- Avg brand age
- 95 months
- Avg seller age
- 161 days
Competition & brand share
The top 5 products take 43% of clicks — established leaders, but buyers still shop beyond them.Brands
23 rising
Sellers
623
Top-5 brand share
50%
Top 20: 97%
Top-5 click share
43%
Top 20: 86%
Open market
44%
- Southern Ag17%
- Nutricost11%
- Grow More8%
- Farmer's Secret7%
- Designs for Health7%
- Solgar7%
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — +59.8% search growth over the last 90 days.Peak months: May, Jun · busiest ÷ quietest = 3.2×
Top chelated iron search terms
- chelated iron68K/yr
- iron chelate16K/yr
- chelated iron supplement10K/yr
Top chelated iron products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 24 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Southern Ag Chelated Liquid Iron 1 Gallon
Southern Ag$28.554.6★1,759 rev
Nutricost Chelated Iron As Ferrochel 36mg 240 Capsules
Nutricost$14.784.7★729 rev
Farmers Secret Liquid Iron for Lawns and Gardens - Chelated Liquid Iron Supplement - for use on All Types of Grass Plants and Trees (32oz)
Farmer's Secret$21.904.2★78 rev
Designs for Health Iron Vital for Energy Production Immune & Brain Health High Absorption Ferrochel Chelated Iron for Women & Men as Ferrous Bisglycinate Chelate Pregnancy Safe (120 Vegan Caps)
Designs for Health$21.814.7★2,014 rev
365 by Whole Foods Market Chelated Iron 18mg Vegan 100 Capsules
365 by Whole Foods Market$9.484.6★816 rev
Newest
by launch date
Vitamatic Chelated Iron 36 mg (from Ferrochel Ferrous Bisglycinate Chelate) Non-Constipating - 120 Veg Capsules - Non GMO Gluten Free Made in USA
Vitamatic$9.7734 rev
Farmers Secret Liquid Iron for Lawns and Gardens - Chelated Liquid Iron Supplement - for use on All Types of Grass Plants and Trees (32oz)
Farmer's Secret$21.9078 rev
Chelated Liquid Iron Bloom City Organic Iron Supplement for Lawns & Plants 8 oz
Bloom City$11.64121 rev
Fertilome (10635) Chelated Liquid Iron and Other Micronutrients (1 gal)
ferti-lome$27.031,152 rev
Simple Lawn Solutions - Liquid Iron Fertilizer Darker Green - Chelated Micronutrients - Concentrated Green Booster for Turf Grass Indoor Plants and Outdoor Garden (32 Ounce)
Simple Lawn Solutions$23.401,618 rev
Trending
90-day click momentumFarmers Secret Liquid Iron for Lawns and Gardens - Chelated Liquid Iron Supplement - for use on All Types of Grass Plants and Trees (32oz)
Farmer's Secret$21.904.2★
Chelated Liquid Iron Bloom City Organic Iron Supplement for Lawns & Plants 8 oz
Bloom City$11.644.7★
Vitamatic Chelated Iron 36 mg (from Ferrochel Ferrous Bisglycinate Chelate) Non-Constipating - 120 Veg Capsules - Non GMO Gluten Free Made in USA
Vitamatic$9.774.7★
Simple Lawn Solutions - Liquid Iron Fertilizer Darker Green - Chelated Micronutrients - Concentrated Green Booster for Turf Grass Indoor Plants and Outdoor Garden (32 Ounce)
Simple Lawn Solutions$23.404.4★
Fertilome (10635) Chelated Liquid Iron and Other Micronutrients (1 gal)
ferti-lome$27.034.6★
What buyers say about chelated iron
What buyers praise and complain about, mined from review topics.What buyers love
“Excellent iron source”
“Best quality”
“No stomach problems”
“Easy to digest”
“My plants are happy”
“As advertised”
“A good vitamin—easy to take”
“Money well spent”
“Easy to Swallow”
“improves absorption while reducing common side effects”
What buyers complain about
“Low iron”
“Severe discomfort, bloating and constipation”
“Slight after-taste”
“Was hoping it would not be constipating”
“Made me extremely dizzy”
“spent too much on it”
“Then stopped taking it for a few months”
“These pills are very large”
“I also stopped putting grass fertilizer around the tree”
“Didn't work for me”
Top return reasons
Common questions
- Is chelated iron profitable to sell on Amazon United States?
- The niche generates $161K/yr across 32 tracked products. 2 of 3 products launched in the last 360 days are still selling. 90-day search growth is +59.8%. Flapen's verdict: Worth a look (66/100).
- How competitive is the chelated iron niche?
- 23 brands and 623 sellers compete. The top 5 products take 43% of clicks and top 5 brands hold 50% of demand.
- What do buyers complain about in chelated iron?
- Top complaints mined from reviews: Iron, Acid Regulator/Stomach Ache Relief, Taste-Overall. The return rate is 0.0%.
- When does demand for chelated iron peak?
- Demand peaks in May–Jun; the busiest month runs 3.2× the quietest.
- What does it cost to enter the chelated iron niche?
- Listings span $9.38–$30.75; the average listing price is $17.94 (sweet spot $15–$100). The average incumbent carries 2,842 reviews — the moat a new listing must climb.