Is checkered outdoor rug profitable to sell on Amazon United States?

The niche generates $151K/yr across 45 tracked products. 3 of 4 products launched in the last 360 days are still selling. 90-day search growth is +11.7%. Flapen's verdict: Worth a look (51/100).

How competitive is the checkered outdoor rug niche?

30 brands and 43 sellers compete. The top 5 products take 35% of clicks and top 5 brands hold 51% of demand.

What do buyers complain about in checkered outdoor rug?

Top complaints mined from reviews: Size-Overall, Thickness, Color. The return rate is 3.9%.

When does demand for checkered outdoor rug peak?

Demand peaks in Apr–May–Jun; the busiest month runs 16.2× the quietest.

What does it cost to enter the checkered outdoor rug niche?

Listings span $11.78–$51.61; the average listing price is $21.33 (sweet spot $15–$100). The average incumbent carries 2,024 reviews — the moat a new listing must climb.

checkered outdoor rug

Worth a look

Shows a sweet-spot price point ($21.33 avg), but weak search conversion (1.0%) keeps it on the watch list.

Avg price

Great$21.33

avg listing price — sweet spot $15–$100

Price range

Great$11.78–$51.61

cheapest to priciest tracked listing — scored on the share inside $15–$100

Brand share

Great51%

top-5 brand share — no brand owns this niche

Competition

Great35%

top-5 click share — an open shelf

Review moat

Okay2,023.82

avg incumbent reviews — the moat a new listing must climb

Growth

Okay+11.7%

90-day search growth — must beat 0% to launch

Returns

Okay3.9%

return rate — above 5% kills the launch gate

Quality gap

Okay4.5★

avg incumbent rating — lower means beatable quality

Market size

Okay$151K

$151K/yr · 682K searches

Conversion

Bad1.0%

search→purchase rate — share of searches ending in a sale

According to Flapen's Amazon United States niche tracking, checkered outdoor rug is a $151K/yr Amazon United States market (682K searches/yr). The top 5 brands hold 51% of demand. Demand peaks in Apr–May–Jun. Verdict: Worth a look — 51/100.

Data updated Jul 15, 2026 · scored weekly · How we score niches

checkered outdoor rug market data

Units sold / yr: 6K–8K; avg 100–250/product
Revenue / yr: $128K–$171K; units × avg price
Conversion rate: 1.0%
Avg BSR: #753
Page quality: 0%
Prime: 100%
Sponsored: 98%
Out of stock: 0.0%
Avg brand age: 34 months
Avg seller age: 182 days

Competition & brand share

Clicks spread well past the top 5 (35% combined) — an open shelf where new products get seen.

Brands

30 falling

Sellers

Top-5 brand share

51%

Top 20: 89%

Top-5 click share

35%

Top 20: 72%

Open market

46%

BUAGETUP22%
KILOCOCO8%
KIhipIoe8%
Sungea6%
Othilic6%
Lahome3%

Demand & seasonality

Weekly Amazon search volume, last 93 weeks — +11.7% search growth over the last 90 days.

Peak months: Apr, May, Jun · busiest ÷ quietest = 16.2×

Open Trend

Top checkered outdoor rug search terms

layering rug for front porch96K/yr -22.9%0.5% conv.
outdoor layering rug67K/yr -3.5%0.4% conv.
checkered outdoor rug61K/yr +58.2%0.4% conv.
2x3 outdoor rug40K/yr +87.7%0.3% conv.
layered door mats outdoor56K/yr +2.0%0.6% conv.
front porch rugs for layering36K/yr +9.1%0.6% conv.
outdoor rug front door38K/yr +24.0%0.5% conv.
layering rug42K/yr -24.5%0.4% conv.
porch rug for under door mat14K/yr +81.7%0.9% conv.
outdoor rug 2x321K/yr +72.5%0.4% conv.

All search terms

Top checkered outdoor rug products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 24 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

Black and White Striped Outdoor Rug 24 x 51Farmhouse Front Porch Rug Hand-Woven Machine Washable Layered Door Mats for Entryway/Bedroom/Patio/Porch Decor

BUAGETUP$18.444.7★2,273 rev

KILOCOCO Beige Striped Rug 2.3x3.6 Indoor Outdoor Rugs Front Door Mat Hand Woven Cotton Washable Striped Layered Doormats for Front Porch/Kitchen/Farmhouse/Entryway/Patio

KILOCOCO$19.104.7★4,382 rev

Othilic Front Door Mat Indoor Entrance - 2x4.3 Ft Floral Washable Layered Doormat Outdoor Entrance Porch Rug Non-Slip Tan Boho Farmhouse Runner Rug for Kitchen Hallway Bedroom Laundry Room Porch Decor

Othilic$30.494.3★564 rev

Sungea Striped Outdoor Front Door Mat 24x51 Cotton Hand Woven Washable Black and Khaki Rug Runner Reversible Foldable Indoor Layered Front Door Rugs for Entryway/Farmhouse/Home Entrance

Sungea$19.664.5★667 rev

Layered Doormat 24x35 Green and White Buffalo Plaid Porch Mat Cotton Woven Washable Carpet for Layered Doormat Hello/Welcome Door Mat Kitchen Farmhouse Entryway

BUAGETUP$14.934.7★1,072 rev

Newest

by launch date

Green and White Layered Door Mats 2x3ft Striped Outdoor Rug Cotton Woven Washable Farmhouse Small Area Rug for Entryway/Porch Decor/Kitchen/Home Entrance

KIhipIoe$13.13186 rev

6mo ago

HEBE Checkered Outdoor Rug Waterproof 5x8 Reversible Plastic Straw Rug RV Camping Rug Indoor Outdoor Patio Mat Clearance Outside Carpet for Porch Deck Camper Balcony Backyard Picnic

HEBE$25.681,157 rev

9mo ago

SofterCharm Area Rug 24 x 37 Black and White Checkered Rug Plaid Outdoor Rugs Soft Machine Washable Cotton Woven Welcome Mat Area Rugs for Home Decor Bedroom Doormat Balcony Porch Patio

SofterCharm$13.58247 rev

10mo ago

LORWER Scalloped Easy Jute 3x5 Outdoor Rug Washable Rugs for Entryway Black Front Door Mat Farmhouse Neutral Non Slip Indoor Carpet for Patio Living Room Backyard

LORWER$39.81446 rev

1y ago

Othilic$30.49564 rev

1y ago

What buyers say about checkered outdoor rug

What buyers praise and complain about, mined from review topics.

What buyers love

Quality-Overall21%

“Quality Mat”

Size-Overall10%

“True to size”

Advertised Vs Actual Product10%

“Just as described”

Color8%

“Color is good”

Value For Money7%

“Good buy”

Durability7%

“The material is durable”

Ease Of Cleaning5%

“Good cleaning”

Design-Overall5%

“Very nice design”

Upholstery/Fabric Quality3%

“fabric seems sturdy”

Grip2%

“It does not slip”

What buyers complain about

Size-Overall21%

“the size is not right on the sizing they have on them”

Thickness11%

“Not very thick”

Color8%

“Color is off/ darker”

Quality-Overall7%

“Low quality”

Value For Money5%

“Im not completely convinced its worth the cost”

Advertised Vs Actual Product4%

“Not what is advertised to be”

Suitable For Outdoor4%

“Not an outdoor rug”

Flatness3%

“immediately thought it would not stay down flat”

Durability2%

“fell apart”

Thin2%

“Thin”

Top return reasons

Size-Overall56%

Color13%

Advertised Vs Actual Product6%

Material Quality6%

Quality-Overall4%

Thin3%

Thickness2%

Functionality-Overall1%

Strength1%

Weight Light1%

Common questions

Is checkered outdoor rug profitable to sell on Amazon United States?: The niche generates $151K/yr across 45 tracked products. 3 of 4 products launched in the last 360 days are still selling. 90-day search growth is +11.7%. Flapen's verdict: Worth a look (51/100).
How competitive is the checkered outdoor rug niche?: 30 brands and 43 sellers compete. The top 5 products take 35% of clicks and top 5 brands hold 51% of demand.
What do buyers complain about in checkered outdoor rug?: Top complaints mined from reviews: Size-Overall, Thickness, Color. The return rate is 3.9%.
When does demand for checkered outdoor rug peak?: Demand peaks in Apr–May–Jun; the busiest month runs 16.2× the quietest.
What does it cost to enter the checkered outdoor rug niche?: Listings span $11.78–$51.61; the average listing price is $21.33 (sweet spot $15–$100). The average incumbent carries 2,024 reviews — the moat a new listing must climb.