Checkered Flag

Shoppers searched for this 315K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 6.6% of those searches ended in a purchase. Searches in the last 90 days moved +50.6% against the 90 days before. Searches, conversion and average price together put the market at an estimated $286K a year.

Searches, last 12 months

315K

Growth, 90 days vs prior 90

+50.6%

Conversion, latest week

6.6%

Market size, estimated

$286Ka year

Peak month

May3.1× the quietest month

Top search term

checkered flag87K searches a year

Listings sell for $13.70 on average, from $4.78 to $84.91. Amazon reports units sold in ranges. This niche sold 20K to 25K a year. The average listing sells 250 to 500 of them. At $13.70 that is $3K to $7K a year per listing.

Average price

$13.70under the $15 to $100 sweet spot

Price range

$4.78–$84.91

Amazon United States median price

$24.38across 115,062 niches

Units sold a year

20K–25K

Units per listing a year

250–500

Revenue per listing a year

$3K–$7K

Returns

4.3%of orders · Amazon United States median 2.1%

93% of listings pay for placement with sponsored ads. 98% ship with Prime. On an average day, 3.9% of listings are out of stock. The average listing ranks #3,041 within Flags. It carries 518 reviews at 4.58 stars, so a new listing needs social proof before a better product.

Sponsored listings

93%

Prime listings

98%

Out of stock, average day

3.9%

Average rank

#3,041in Flags

Average rating

4.58 starsAmazon United States average 4.42 stars

Average reviews

518per listing

Listings tracked

44

11 products launched here in the last 12 months. 1 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 30 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months

11

Successful launches

1Amazon's first-year sales bar

Average brand age

30 months