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64

charcoal tray

Worth a look

Shows no brand lock-in (top 5 brands take 40% of clicks), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.

Market size 10Growth 84Conversion 18Competition 85Returns 89Price range 89Avg price 95Brand share 95Review moat 67Quality gap 42

Brand share

Great40%

top-5 brand share — no brand owns this niche

Avg price

Incredible$39.12

avg listing price — sweet spot $15–$100

Returns

Great1.3%

return rate — above 5% kills the launch gate

Price range

Great$11.04–$63.48

cheapest to priciest tracked listing — scored on the share inside $15–$100

Competition

Great30%

top-5 click share — an open shelf

Growth

Great+83.4%

90-day search growth — must beat 0% to launch

Review moat

Good813.84

avg incumbent reviews — the moat a new listing must climb

Quality gap

Okay4.5★

avg incumbent rating — lower means beatable quality

Conversion

Bad1.4%

search→purchase rate — share of searches ending in a sale

Market size

Bad$41K

$41K/yr · 76K searches

According to Flapen's Amazon United States niche tracking, charcoal tray is a $41K/yr Amazon United States market (76K searches/yr). The top 5 brands hold 40% of demand. Verdict: Worth a look — 64/100.

Data updated Jul 23, 2026 · scored weekly · How we score niches

charcoal tray market data

Units sold / yr
750–1K
avg 0–100/product
Revenue / yr
$29K–$39K
units × avg price
Conversion rate
1.4%
Avg BSR
#299
Page quality
0%
Prime
96%
Sponsored
88%
Out of stock
5.1%
Avg brand age
57 months
Avg seller age
178 days

Competition & brand share

Clicks spread well past the top 5 (30% combined) — an open shelf where new products get seen.

Brands

33 flat

Sellers

48

Top-5 brand share

40%

Top 20: 87%

Top-5 click share

30%

Top 20: 70%

Open market

54%

  • Charbroil11%
  • Hisencn10%
  • Weber7%
  • LS'BABQ6%
  • MOASKER6%
  • Uniflasy6%

Demand

Weekly Amazon search volume, last 9 weeks — +83.4% search growth over the last 90 days.
3K2KPrime Day '26May '26May '26Jun '26Jun '26Jun '26Jun '26Jul '26Jul '26Jul '26

Top charcoal tray search terms

  • charcoal tray20K/yr
  • charcoal tray for gas grill11K/yr
  • charcoal tray for grill11K/yr
  • grill charcoal tray7K/yr
  • charcoal pan for grill7K/yr
  • charcoal pan8K/yr
  • charcoal grill parts6K/yr
  • char griller charcoal tray6K/yr
All search terms

Top charcoal tray products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

0%3%$1K6%$2K9%$4K12%$5K1101001K10K100K Reviews — right = deep review moat Market share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 24 tracked products in this niche — three views at once, no toggling.

What buyers say about charcoal tray

What buyers praise and complain about, mined from review topics.

What buyers love

Size-Overall20%

“Correct fit”

Grilling18%

“The grill is in great shape”

Quality-Overall16%

“Excellent Product”

Advertised Vs Actual Product8%

“Exactly as advertised”

Value For Money7%

“Good price”

Strength5%

“Heavy duty construction”

Assembly/Installation4%

“Easy to assemble as well”

Durability3%

“Very durable”

Ease Of Use3%

“Easy to use”

Ease Of Cleaning2%

“Easy to clean”

What buyers complain about

Grilling15%

“I had to clean my grill afterwards because flakes went everywhere”

Size-Overall12%

“Wrong fit”

Rusts/Corrodes10%

“It rusts very fast after the first burn”

Quality-Overall8%

“Product not good enough”

Value For Money6%

“Waste of money”

Durability4%

“Napoleon Cast Iron Charcoal Tray CRACKED after only 5 uses”

Thickness3%

“It is very thin and cheap looking”

Weight Heavy3%

“this thing is really made it's heavy”

Functionality-Overall2%

“Good idea just doesn't work very well”

Metal Quality2%

“Just an over priced piece of steel”

Top return reasons

Size-Overall55%
Grilling29%
Advertised Vs Actual Product4%
Defective Material/Parts4%
Value For Money2%
Weight Heavy1%
Material Quality1%
Rusts/Corrodes1%
Functionality-Overall1%
Metal Quality1%

Common questions

Is charcoal tray profitable to sell on Amazon United States?
The niche generates $41K/yr across 50 tracked products. 6 of 13 products launched in the last 360 days are still selling. 90-day search growth is +83.4%. Flapen's verdict: Worth a look (64/100).
How competitive is the charcoal tray niche?
33 brands and 48 sellers compete. The top 5 products take 30% of clicks and top 5 brands hold 40% of demand.
What do buyers complain about in charcoal tray?
Top complaints mined from reviews: Grilling, Size-Overall, Rusts/Corrodes. The return rate is 1.3%.
What does it cost to enter the charcoal tray niche?
Listings span $11.04–$63.48; the average listing price is $39.12 (sweet spot $15–$100). The average incumbent carries 814 reviews — the moat a new listing must climb.