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Charbroil Griddle Insert

Fail

Shoppers spend an estimated $65K a year here, so Charbroil Griddle Insert is a Fail.

Flapen Score
45
45 / 100
Ranks 7,263 of 8,839 Patio, Lawn & Garden niches · −11 vs the category median of 56
Market size
$65K/yr40K searches / yr
90-day growth
+323.6%search demand this quarter
Competition
66%top-5 click share · 8 brands · 48 sellers

Flapen Score

Charbroil Griddle Insert against its category

The dotted line is the Patio, Lawn & Garden average. Past it, Charbroil Griddle Insert is stronger. Inside it, weaker.

45Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Charbroil Griddle Insert market on Amazon at a glance

Shoppers on Amazon United States searched for Charbroil Griddle Insert 40K times last year and spent an estimated $65K. The top 5 brands take 86% of clicks. Flapen scores it 45 out of 100, a Fail.

01 · Demand

An estimated 2.2% of those searches ended in a purchase.

Shoppers searched for this 40K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 2.2% of those searches ended in a purchase. Searches in the last 90 days moved +323.6% against the 90 days before. Searches, conversion and average price together put the market at an estimated $65K a year.

Searches, last 12 months
40K
Growth, 90 days vs prior 90
+323.6%
Conversion, latest week
2.2%
Market size, estimated
$65Ka year
Top search term
charbroil griddle insert13K searches a year

02 · Price

A sale here is worth $74.60.

Listings sell for $74.60 on average, from $28.36 to $158.48. Amazon reports units sold in ranges. This niche sold 250 to 500 a year. The average listing sells 0 to 100 of them. At $74.60 that is $0 to $7K a year per listing.

Average price
$74.60inside the $15 to $100 sweet spot
Price range
$28.36–$158.48
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
250–500
Units per listing a year
0–100
Revenue per listing a year
$0–$7K
Returns
4.3%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is ads and reviews.

93% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 1.4% of listings are out of stock. The average listing ranks #244 within Grilling Cookware & Rotisseries. It carries 1,940 reviews at 4.47 stars, so a new listing needs social proof before a better product.

Sponsored listings
93%
Prime listings
100%
Out of stock, average day
1.4%
Average rank
#244in Grilling Cookware & Rotisseries
Average rating
4.47 starsAmazon United States average 4.42 stars
Average reviews
1,940per listing
Listings tracked
15

04 · Newcomers

1 of last year's 3 launches cleared the first-year sales bar.

3 products launched here in the last 12 months. 1 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 41 months on average, so the names here are settling in.

Launched, last 12 months
3
Successful launches
1Amazon's first-year sales bar
Average brand age
41 months

Products

Top Charbroil Griddle Insert products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 66% of clicks. Leaders hold, but buyers still shop past them.

Brands

8 falling

Sellers

48

Top-5 brand share

86%

Top 20: 100%

Top-5 click share

66%

Top 20: 100%

Open market

7%

  • Brand 137%
  • Brand 225%
  • Brand 38%
  • Brand 48%
  • Brand 57%
  • Brand 67%
  • Open — no brand owns it (2 brands, 7%)

Search terms

Top Charbroil Griddle Insert search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • charbroil griddle insert13K/yr
  • charbroil griddle9K/yr
  • charbroil performance griddle insert3K/yr
  • charbroil grill griddle insert4K/yr
  • char broil griddle insert5K/yr
  • char broil grill griddle insert3K/yr
  • char broil griddle3K/yr

Reviews and returns

What reviews say buyers love and hate about Charbroil Griddle Insert

We read the reviews and the return reasons for every product selling here.

21%of positive reviews mention “Quality-Overall”
15%of negative reviews mention “Weight Heavy”
4.3%of orders come back
“This was so much heavier than expected”
A buyer, on “Weight Heavy”15% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

17 topics

NegativePositive

FAQ

Common Charbroil Griddle Insert questions

Answered from the same tracked data.