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Ceramic Baking Dish

Fail

Demand is soft, at -21.5% this quarter, so Ceramic Baking Dish is a Fail.

Flapen Score
40
40 / 100
Ranks 7,974 of 8,839 Patio, Lawn & Garden niches · −16 vs the category median of 56
Market size
$403K/yr321K searches / yr
90-day growth
-21.5%search demand this quarter
Competition
69%top-5 click share · 8 brands · 15 sellers

Flapen Score

Ceramic Baking Dish against its category

The dotted line is the Patio, Lawn & Garden average. Past it, Ceramic Baking Dish is stronger. Inside it, weaker.

40Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Ceramic Baking Dish market on Amazon at a glance

Shoppers on Amazon United States searched for Ceramic Baking Dish 321K times last year and spent an estimated $403K. The top 5 brands take 94% of clicks. Demand peaks in Sep–Oct–Dec. Flapen scores it 40 out of 100, a Fail.

01 · Demand

An estimated 3.0% of those searches ended in a purchase.

Shoppers searched for this 321K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 3.0% of those searches ended in a purchase. Searches in the last 90 days moved -21.5% against the 90 days before. Searches, conversion and average price together put the market at an estimated $403K a year.

Searches, last 12 months
321K
Growth, 90 days vs prior 90
-21.5%
Conversion, latest week
3.0%
Market size, estimated
$403Ka year
Peak month
December3.5× the quietest month
Top search term
baking stone100K searches a year

02 · Price

A sale here is worth $41.95.

Listings sell for $41.95 on average, from $25.14 to $107.36. Amazon reports units sold in ranges. This niche sold 8K to 10K a year. The average listing sells 500 to 750 of them. At $41.95 that is $21K to $31K a year per listing.

Average price
$41.95inside the $15 to $100 sweet spot
Price range
$25.14–$107.36
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
8K–10K
Units per listing a year
500–750
Revenue per listing a year
$21K–$31K
Returns
3.6%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is ads and reviews.

94% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #20 within Grilling Cookware & Rotisseries. It carries 2,554 reviews at 4.47 stars, so a new listing needs social proof before a better product.

Sponsored listings
94%
Prime listings
100%
Out of stock, average day
0.0%
Average rank
#20in Grilling Cookware & Rotisseries
Average rating
4.47 starsAmazon United States average 4.42 stars
Average reviews
2,554per listing
Listings tracked
16

04 · Newcomers

1 of last year's 1 launches cleared the first-year sales bar.

1 products launched here in the last 12 months. 1 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 48 months on average, so the names here are settling in.

Launched, last 12 months
1
Successful launches
1Amazon's first-year sales bar
Average brand age
48 months

Products

Top Ceramic Baking Dish products & what they sell for

The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.

Prices and ratings read from Amazon on Jul 23, 2026. The live listing can differ.

Competition

Competition: brands, sellers & click share

The top 5 products take an estimated 69% of clicks. Leaders hold, but buyers still shop past them.

$0$40K$81K$121K$161K101001K10K100K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

8 rising

Sellers

15

Est. top-5 brand share

94%

Top 20: 100%

Est. top-5 click share

69%

Top 20: 100%

Open market

3%

  • Unicook63%
  • Old Stone10%
  • Hans Grill9%
  • Gyreuni9%
  • Solido4%
  • Ritual Life2%
  • Open — no brand owns it (2 brands, 3%)

Demand

Ceramic Baking Dish search demand

Weekly searches over the year, seasonality beneath. Pick a range.

18K13KSpike '24Holiday '24Prime Day '25Spike '25Holiday '25SepDecMarJunAugNovMarMay

Peak months: Sep, Oct, Dec · busiest ÷ quietest = 3.5×

Search terms

Top Ceramic Baking Dish search terms shoppers use

The exact words shoppers type, with estimated yearly volume, growth, and conversion.

  • baking stone100K/yr
  • baking stone for bread32K/yr
  • large pizza stone20K/yr
  • baking stone for oven29K/yr
  • oven stone18K/yr
  • rectangular pizza stone9K/yr
  • square pizza stone12K/yr
  • bread stone for oven10K/yr
  • bread stone13K/yr
  • stone baking sheet12K/yr

Reviews and returns

What reviews say buyers love and hate about Ceramic Baking Dish

We read the reviews and the return reasons for every product selling here.

18%of positive reviews mention “Quality-Overall”
14%of negative reviews mention “Smell”
3.6%of orders come back
“Smells like burning plastic”
A buyer, on “Smell”14% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

17 topics

NegativePositive

FAQ

Common Ceramic Baking Dish questions

Answered from the same tracked data.

Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data