Is catmint profitable to sell on Amazon United States?

The niche generates $42K/yr across 9 tracked products. 0 of 2 products launched in the last 360 days are still selling. 90-day search growth is +67.6%. Flapen's verdict: Skip it (47/100).

How competitive is the catmint niche?

6 brands and 6 sellers compete. The top 5 products take 80% of clicks and top 5 brands hold 97% of demand.

What do buyers complain about in catmint?

Top complaints mined from reviews: Plant Growth, Functionality-Overall, Value For Money. The return rate is 0.2%.

When does demand for catmint peak?

Demand peaks in Mar–Apr–May–Jun; the busiest month runs 10.5× the quietest.

What does it cost to enter the catmint niche?

Listings span $4.49–$21.61; the average listing price is $9.20 (sweet spot $15–$100). The average incumbent carries 4,369 reviews — the moat a new listing must climb.

catmint

Skip it

Brand-locked demand (top 5 brands take 97% of clicks) — this niche doesn't clear our bar today.

Returns

Incredible0.2%

return rate — above 5% kills the launch gate

Quality gap

Great4.0★

avg incumbent rating — lower means beatable quality

Growth

Great+67.6%

90-day search growth — must beat 0% to launch

Conversion

Good6.3%

search→purchase rate — share of searches ending in a sale

Price range

Okay$4.49–$21.61

cheapest to priciest tracked listing — scored on the share inside $15–$100

Avg price

Okay$9.20

avg listing price — sweet spot $15–$100

Review moat

Bad4,369.44

avg incumbent reviews — the moat a new listing must climb

Competition

Bad80%

top-5 click share — a locked-up shelf

Market size

Bad$42K

$42K/yr · 72K searches

Brand share

Bad97%

top-5 brand share — brand-locked demand

According to Flapen's Amazon United States niche tracking, catmint is a $42K/yr Amazon United States market (72K searches/yr). The top 5 brands hold 97% of demand. Demand peaks in Mar–Apr–May–Jun. Verdict: Skip it — 47/100.

Data updated Jul 14, 2026 · scored weekly · How we score niches

catmint market data

Units sold / yr: 6K–8K; avg 500–750/product
Revenue / yr: $55K–$74K; units × avg price
Conversion rate: 6.3%
Avg BSR: #762
Page quality: 0%
Prime: 89%
Sponsored: 100%
Out of stock: 7.7%
Avg brand age: 58 months
Avg seller age: 164 days

Competition & brand share

The top 5 products capture 80% of clicks — a locked-up shelf that new listings rarely crack.

Brands

6 rising

Sellers

Top-5 brand share

97%

Top 20: 100%

Top-5 click share

80%

Top 20: 100%

Open market

Seed Needs62%
Outsidepride16%
HOME GROWN8%
Clovers Garden7%
BULBORIUM5%
SVI3%

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — +67.6% search growth over the last 90 days.

Peak months: Mar, Apr, May, Jun · busiest ÷ quietest = 10.5×

Open Trend

Top catmint search terms

catmint seeds23K/yr +70.9%7.3% conv.
catmint19K/yr +128.9%3.7% conv.
cat mint11K/yr +72.7%3.7% conv.
cat mint seeds9K/yr +65.5%8.8% conv.
catmint seeds perennial7K/yr -14.1%5.7% conv.
nepeta seeds3K/yr +23.4%4.6% conv.

All search terms

Top catmint products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 9 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

Seed Needs Catmint Seeds to Plant Heirloom Non-GMO Herbs 1 Pack

Seed Needs$4.494.1★1,133 rev

Seed Needs Catmint Seeds to Plant Non-GMO & Heirloom Nepeta Herbs XL Pack

Seed Needs$9.974.6★223 rev

Outsidepride Nepeta Mussinii Catmint Seeds - 1000 Seeds Perennial Heat & Drought Tolerant Flower Seeds for Planting Fragrant Blue Blooms Alternative Fresh Catnip for Cats and Attracts Pollinators

Outsidepride$7.483.7★829 rev

HOME GROWN Non GMO Catnip Seeds (Bulk Pack) Heirloom Herb 2 116 Seeds - Indoor or Outdoor Seed - High-Germination Cat Nip - Cat Safe Plants (Nepeta cataria)

HOME GROWN$6.744.2★33,625 rev

Seed Needs Catmint Seeds to Plant Heirloom Non-GMO Herbs 2 Packs

Seed Needs$8.034.1★1,133 rev

Newest

by launch date

Seed Needs Catmint Seeds to Plant Non-GMO & Heirloom Nepeta Herbs XL Pack

Seed Needs$9.97223 rev

4mo ago

SVI 2500 Catnip Seeds (Nepeta cataria) Catmint Best Catnip for Cats Seed Packets Heirloom Cat Nip Herb Seeds Outdoor & Indoor Herb Garden Containers Herbs Beds

SVI$6.441,472 rev

5mo ago

200PCS Catmint Lavender Blue Heirloom Perennial Non-GMO Seeds

BULBORIUM$8.046 rev

1y ago

HOME GROWN Non GMO Catnip Seeds (Bulk Pack) Heirloom Herb 2 116 Seeds - Indoor or Outdoor Seed - High-Germination Cat Nip - Cat Safe Plants (Nepeta cataria)

HOME GROWN$6.7433,625 rev

1y ago

Clovers Garden Catmint (Nepeta) Plants Two (2) Live Plants Non-GMO - Not Seeds - Each 4 to 8 Tall in 4 Inch Pots Natural Mosquito Plant - Hardy Flowering Perennial Herb Pollinator Favorite

Clovers Garden$21.6175 rev

3y ago

What buyers say about catmint

What buyers praise and complain about, mined from review topics.

What buyers love

Plant Growth34%

“Great Seed Quantity and Healthy Germination”

Quality-Overall13%

“Good quality plants”

Ease Of Use12%

“Easy”

Value For Money11%

“I love how the price is right”

Advertised Vs Actual Product6%

“As advertised”

Suitable For Indoor4%

“Catmint is great because you can grow it indoors or outside”

Smell3%

“It has a wonderful smell”

Color3%

“Very pretty”

Instructions/User Manual/Troubleshooting2%

“it has simple graphics”

Sun Shade/Wind Shield1%

“Good soil, plenty of sun, adequate moisture”

What buyers complain about

Plant Growth67%

“Didn't grow”

Functionality-Overall6%

“Didn't do well”

Value For Money4%

“Over priced”

Quality-Overall3%

“until they sprout i will not know the quality”

Instructions/User Manual/Troubleshooting3%

“So the seeds failed due to poor instructions”

Advertised Vs Actual Product3%

“No show”

Durability3%

“less than half sprouted”

Hard Feel3%

“No hard pass nothing grew”

Size-Overall2%

“It's may seem a small thing”

Top return reasons

Advertised Vs Actual Product27%

Plant Growth24%

Value For Money21%

Size-Overall20%

Functionality-Overall4%

Quality-Overall2%

Water Resistance1%

Ease Of Use1%

Common questions

Is catmint profitable to sell on Amazon United States?: The niche generates $42K/yr across 9 tracked products. 0 of 2 products launched in the last 360 days are still selling. 90-day search growth is +67.6%. Flapen's verdict: Skip it (47/100).
How competitive is the catmint niche?: 6 brands and 6 sellers compete. The top 5 products take 80% of clicks and top 5 brands hold 97% of demand.
What do buyers complain about in catmint?: Top complaints mined from reviews: Plant Growth, Functionality-Overall, Value For Money. The return rate is 0.2%.
When does demand for catmint peak?: Demand peaks in Mar–Apr–May–Jun; the busiest month runs 10.5× the quietest.
What does it cost to enter the catmint niche?: Listings span $4.49–$21.61; the average listing price is $9.20 (sweet spot $15–$100). The average incumbent carries 4,369 reviews — the moat a new listing must climb.