caterpillar killer
Worth a lookShows demand growing +314.0% this quarter, but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Growth
Incredible+314.0%90-day search growth — must beat 0% to launch
Conversion
Incredible17.5%search→purchase rate — share of searches ending in a sale
Returns
Incredible0.5%return rate — above 5% kills the launch gate
Avg price
Incredible$32.18avg listing price — sweet spot $15–$100
Price range
Incredible$16.15–$53.63cheapest to priciest tracked listing — scored on the share inside $15–$100
Review moat
Good968.7avg incumbent reviews — the moat a new listing must climb
Market size
Good$293K$293K/yr · 52K searches
Quality gap
Okay4.6★avg incumbent rating — lower means beatable quality
Competition
Bad74%top-5 click share — a locked-up shelf
Brand share
Bad100%top-5 brand share — brand-locked demand
According to Flapen's Amazon United States niche tracking, caterpillar killer is a $293K/yr Amazon United States market (52K searches/yr). The top 5 brands hold 100% of demand. Demand peaks in May–Jun–Jul–Aug–Sep. Verdict: Worth a look — 61/100.
Data updated Jul 23, 2026 · scored weekly · How we score niches
caterpillar killer market data
- Units sold / yr
- 8K–10K
- avg 500–750/product
- Revenue / yr
- $257K–$322K
- units × avg price
- Conversion rate
- 17.5%
- Avg BSR
- #17,403
- Page quality
- 0%
- Prime
- 100%
- Sponsored
- 90%
- Out of stock
- 16.4%
- Avg brand age
- 68 months
- Avg seller age
- 145 days
Competition & brand share
The top 5 products capture 74% of clicks — a locked-up shelf that new listings rarely crack.Brands
5 rising
Sellers
42
Top-5 brand share
100%
Top 20: 100%
Top-5 click share
74%
Top 20: 100%
Open market
0%
- Monterey73%
- Bonide10%
- ROPER8%
- Lugz7%
- Southern Ag2%
- Open — no brand owns it (0%)
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — +314.0% search growth over the last 90 days.Peak months: May, Jun, Jul, Aug, Sep · busiest ÷ quietest = 18.5×
Top caterpillar killer search terms
- monterey bt41K/yr
- monterey bt spray10K/yr
- monterey bt liquid concentrate925/yr
Top caterpillar killer products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 10 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Monterey BT - Bacillus Thuringiensis for Organic Worm and Caterpillar Control Bundled with Measuring Spoon - Concentrate for BT Spray - 16 oz
Monterey$22.864.6★331 rev
Monterey B.t. Bundled with Measuring Spoon - Caterpillar & Worm Killer Organic Gardening - Apply with Sprayer - 8 oz
Monterey$22.134.6★169 rev
Monterey B.t. Bundled with Measuring Spoon - Caterpillar & Worm Killer Organic Gardening - Apply with Sprayer - 32 oz
Monterey$33.754.6★331 rev
Monterey B.t. Bundled with Measuring Spoon - Organic Caterpillar Killer - Ready to Use Spray - 32 oz
Monterey$24.114.2★32 rev
Bonide Captain Jacks Bacillus Thuringiensis BT 32 oz
Bonide$16.354.6★4,922 rev
Newest
by launch dateMonterey BT - Bacillus Thuringiensis for Organic Worm and Caterpillar Control Bundled with Measuring Spoon - Concentrate for BT Spray - 16 oz
Monterey$22.86331 rev
Monterey B.t. Bundled with Measuring Spoon - Caterpillar & Worm Killer Organic Gardening - Apply with Sprayer - 8 oz
Monterey$22.13169 rev
Monterey B.t. Bundled with Measuring Spoon - Caterpillar & Worm Killer Organic Gardening - Apply with Sprayer - 32 oz
Monterey$33.75331 rev
Monterey B.t. Bundled with Measuring Spoon - Organic Caterpillar Killer - Ready to Use Spray - 32 oz
Monterey$24.1132 rev
Monterey - B.t. Bacillus Thuringiensis Bundled with Garden Measuring Spoon - Ready to Spray Worm & Caterpillar Killer Insecticide OMRI Listed - 32 oz
Monterey$35.6155 rev
Trending
90-day click momentum
ROPER Monterey (Toddler/Little Kid) Brown 2 Little Kid M
ROPER$53.634.8★
Lugz Mens Monterey Steel Toe Construction Boot Walnut/Gum/Cream 11 W
Lugz$44.364.0★
ROPER Monterey (Toddler/Little Kid) Brown 13 Little Kid M
ROPER$52.895.0★
Monterey B.t. Bundled with Measuring Spoon - Organic Caterpillar Killer - Ready to Use Spray - 32 oz
Monterey$24.114.2★
Monterey BT - Bacillus Thuringiensis for Organic Worm and Caterpillar Control Bundled with Measuring Spoon - Concentrate for BT Spray - 16 oz
Monterey$22.864.6★
What buyers say about caterpillar killer
What buyers praise and complain about, mined from review topics.What buyers love
“Keeps the unwanted pests away”
“They are nice boots and well made”
“Your plants will thank you”
“As advertised”
“Definitely worth the price”
“Easy to use and works great”
“We used it exactly as the directions said to”
“they were comfortable”
“Very eco-friendly as well”
“are safe to eat”
What buyers complain about
“Get them Bugs”
“Smells funny,”
“Doesn't work”
“Small bottle”
“ZAPS Them”
“It's cost effect”
“The bottle i bought did Not come with any kind of directions”
“After years of seeing our petunias stop blooming in early July”
“Replacement unit was also defective”
“does not have a long life”
Top return reasons
Common questions
- Is caterpillar killer profitable to sell on Amazon United States?
- The niche generates $293K/yr across 10 tracked products. 90-day search growth is +314.0%. Flapen's verdict: Worth a look (61/100).
- How competitive is the caterpillar killer niche?
- 5 brands and 42 sellers compete. The top 5 products take 74% of clicks and top 5 brands hold 100% of demand.
- What do buyers complain about in caterpillar killer?
- Top complaints mined from reviews: Pest/Insect Control, Smell, Functionality-Overall. The return rate is 0.5%.
- When does demand for caterpillar killer peak?
- Demand peaks in May–Jun–Jul–Aug–Sep; the busiest month runs 18.5× the quietest.
- What does it cost to enter the caterpillar killer niche?
- Listings span $16.15–$53.63; the average listing price is $32.18 (sweet spot $15–$100). The average incumbent carries 969 reviews — the moat a new listing must climb.