Cat Grass
PassCat Grass scores 66 out of 100, a Pass. Shoppers spend an estimated $1.3M a year here, search demand grew +2.2% this quarter, and an estimated 0.3% of orders come back.
- Flapen Score
- 66 / 100Top 13% of 8,839 Patio, Lawn & Garden niches · +10 vs the category median of 5666
- Market size
- $1.3M/yr970K searches / yr
- 90-day growth
- +2.2%search demand this quarter
- Competition
- 48%top-5 click share · 22 brands · 33 sellers
Flapen Score
Cat Grass against its category
The dotted line is the Patio, Lawn & Garden average. Past it, Cat Grass is stronger. Inside it, weaker.
Market
The Cat Grass market on Amazon at a glance
Shoppers on Amazon United States searched for Cat Grass 970K times last year and spent an estimated $1.3M. The top 5 brands take 63% of clicks. Flapen scores it 66 out of 100, a Pass.
01 · Demand
An estimated 9.8% of those searches ended in a purchase.
Shoppers searched for this 970K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 9.8% of those searches ended in a purchase. Searches in the last 90 days moved +2.2% against the 90 days before. Searches, conversion and average price together put the market at an estimated $1.3M a year.
- Searches, last 12 months
- 970K
- Growth, 90 days vs prior 90
- +2.2%
- Conversion, latest week
- 9.8%
- Market size, estimated
- $1.3Ma year
- Peak month
- April1.2× the quietest month
- Top search term
- cat grass458K searches a year
02 · Price
A sale here is worth $14.16.
Listings sell for $14.16 on average, from $5.54 to $30.04. Amazon reports units sold in ranges. This niche sold 80K to 100K a year. The average listing sells 2,500 to 3,000 of them. At $14.16 that is $35K to $42K a year per listing.
- Average price
- $14.16under the $15 to $100 sweet spot
- Price range
- $5.54–$30.04
- Amazon United States median price
- $24.38across 115,062 niches
- Units sold a year
- 80K–100K
- Units per listing a year
- 2,500–3,000
- Revenue per listing a year
- $35K–$42K
- Returns
- 0.3%of orders · Amazon United States median 2.1%
03 · Entry bar
The bar here is reviews.
88% of listings pay for placement with sponsored ads. 97% ship with Prime. On an average day, 0.3% of listings are out of stock. The average listing ranks #108 within Grasses. It carries 3,860 reviews at 4.35 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 88%
- Prime listings
- 97%
- Out of stock, average day
- 0.3%
- Average rank
- #108in Grasses
- Average rating
- 4.35 starsAmazon United States average 4.42 stars
- Average reviews
- 3,860per listing
- Listings tracked
- 33
04 · Newcomers
7 of last year's 9 launches cleared the first-year sales bar.
9 products launched here in the last 12 months. 7 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 41 months on average, so the names here are settling in.
- Launched, last 12 months
- 9
- Successful launches
- 7Amazon's first-year sales bar
- Average brand age
- 41 months
Products
Top Cat Grass products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Sign in to see the products
The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.
Competition
Competition: brands, sellers & click share
The top 5 products take 48% of clicks. Leaders hold, but buyers still shop past them.
Brands
22 rising
Sellers
33
Top-5 brand share
63%
Top 20: 99%
Top-5 click share
48%
Top 20: 90%
Open market
29%
- Brand 120%
- Brand 212%
- Brand 311%
- Brand 410%
- Brand 59%
- Brand 68%
Demand
Cat Grass search demand
Weekly searches over the year, seasonality beneath. Pick a range.
No pronounced peak months · busiest ÷ quietest = 1.2×
Search terms
Top Cat Grass search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- cat grass458K/yr
- cat grass for indoor cats314K/yr
- cat grass kit44K/yr
- grass for cats33K/yr
- cat plant22K/yr
- cat plants10K/yr
- organic cat grass9K/yr
- wheat grass for cats9K/yr
- hierba para gatos8K/yr
- catgrass6K/yr
Reviews and returns
What reviews say buyers love and hate about Cat Grass
We read the reviews and the return reasons for every product selling here.
“Poor germination”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
16 topics
Keep looking
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Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Cat Grass questions
Answered from the same tracked data.