Is cat doormat profitable to sell on Amazon United States?

The niche generates $115K/yr across 59 tracked products. 1 of 24 products launched in the last 360 days are still selling. 90-day search growth is +7.2%. Flapen's verdict: Worth a look (58/100).

How competitive is the cat doormat niche?

43 brands and 54 sellers compete. The top 5 products take 34% of clicks and top 5 brands hold 56% of demand.

What do buyers complain about in cat doormat?

Top complaints mined from reviews: Thickness, Color, Quality-Overall. The return rate is 1.2%.

When does demand for cat doormat peak?

Demand is steady year-round — the busiest month runs 1.4× the quietest.

What does it cost to enter the cat doormat niche?

Listings span $11.66–$39.85; the average listing price is $21.79 (sweet spot $15–$100). The average incumbent carries 459 reviews — the moat a new listing must climb.

cat doormat

Worth a look

Shows a sweet-spot price point ($21.79 avg), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.

Avg price

Great$21.79

avg listing price — sweet spot $15–$100

Returns

Great1.2%

return rate — above 5% kills the launch gate

Price range

Great$11.66–$39.85

cheapest to priciest tracked listing — scored on the share inside $15–$100

Competition

Great34%

top-5 click share — an open shelf

Brand share

Great56%

top-5 brand share — no brand owns this niche

Review moat

Great458.56

avg incumbent reviews — the moat a new listing must climb

Quality gap

Okay4.5★

avg incumbent rating — lower means beatable quality

Growth

Okay+7.2%

90-day search growth — must beat 0% to launch

Conversion

Okay2.4%

search→purchase rate — share of searches ending in a sale

Market size

Okay$115K

$115K/yr · 220K searches

According to Flapen's Amazon United States niche tracking, cat doormat is a $115K/yr Amazon United States market (220K searches/yr). The top 5 brands hold 56% of demand. Verdict: Worth a look — 58/100.

Data updated Jul 15, 2026 · scored weekly · How we score niches

cat doormat market data

Units sold / yr: 5K–6K; avg 0–100/product
Revenue / yr: $109K–$131K; units × avg price
Conversion rate: 2.4%
Avg BSR: #10,098
Page quality: 0%
Prime: 97%
Sponsored: 92%
Out of stock: 6.1%
Avg brand age: 27 months
Avg seller age: 188 days

Competition & brand share

Clicks spread well past the top 5 (34% combined) — an open shelf where new products get seen.

Brands

43 flat

Sellers

Top-5 brand share

56%

Top 20: 87%

Top-5 click share

34%

Top 20: 75%

Open market

39%

MAINEVENT20%
UINI11%
XLDLIOO11%
AMARU DOOR MATS10%
MR FANTASY5%
Artoid Mode5%

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — +7.2% search growth over the last 90 days.

No pronounced peak months · busiest ÷ quietest = 1.4×

Open Trend

Top cat doormat search terms

cat door mat41K/yr +10.0%1.8% conv.
cat welcome mat35K/yr +21.3%1.8% conv.
cat doormat34K/yr +7.5%1.3% conv.
cat door mat outside entrance14K/yr -19.9%1.8% conv.
cat welcome mat outdoor11K/yr +8.5%2.2% conv.
welcome mat cat12K/yr +7.6%2.3% conv.
cat door mats14K/yr +1.0%1.4% conv.
door mat cat10K/yr +0.0%2.0% conv.
cat front door mat7K/yr +1.4%2.3% conv.
cat doormat outdoor7K/yr +10.9%1.7% conv.

All search terms

Top cat doormat products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 24 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

Meowdy Doormat 30x17 Inch Black Cat Welcome Mat Coir Cat-lover Gift Rug

MAINEVENT$25.974.9★384 rev

Welcome Peasants Black Cat Doormat Outdoor 30x17 Inch Funny Welcome Mat

MAINEVENT$25.434.8★915 rev

XLDLIOO Black Cat Door Mat Cat Welcome mat Cute Funny Welcome Front Door Mat Indoor Entrance Rustic Artificial Coir Doormat Rugs for Cats Lovers Owners Porch Entry Patio Kitchen Decor 30x17in

XLDLIOO$24.414.5★118 rev

UINI Door Mat Outdoor Indoor Welcome Mats Cute Cat Front Doormat Non Slip Durable Entrance Rugs for Front Door Inside Outside Entry Porch Resist Dirt 17 x 30 Easy to Clean

UINI$16.864.5★838 rev

MR FANTASY Cat Door Welcome Mat - Outdoor Entrance Durable Doormat for Indoors & Outdoors High Traffic Areas 17x29

MR FANTASY$19.044.6★2,683 rev

Newest

by launch date

Unirea 2x3 Small Black Washable Cat Area Rug Door Mat Indoor Entrance Rug Non Slip Thin Area Rugs Soft Animal Entryway Rug for Kitchen Bathroom Bedroom Laundry Room Low Pile Carpet

Unirea$18.20117 rev

4mo ago

Gifeas Front Door Mat for Entrance 17x30 Hello Black Cat Welcome Mats with Heavy Duty Backing for Outdoor Indoor Faux Coco Coir Doormat for Outside Porch Garage Farmhouse Home Funny Decor

Gifeas$11.6610 rev

6mo ago

Fttoyoly Funny Black Cat Door Mat Meowdy Welcome Mat for Front Door Indoor Outdoor Doormats with Non-Slip Backing Western Cowboy Porch Decor 17 x 29.5 Cat Gift

Fttoyoly$19.7846 rev

7mo ago

All Guests Must Be Approved by the Cat Doormat 30x17 Inch Cat Welcome Mat

MAINEVENT$25.01427 rev

8mo ago

AMARU DOOR MATS - Coir Welcome Mat Non-Slip Cats 17 x 29 in

AMARU DOOR MATS$25.91467 rev

9mo ago

What buyers say about cat doormat

What buyers praise and complain about, mined from review topics.

What buyers love

Quality-Overall21%

“High quality mat”

Design-Overall8%

“Cute Design”

Advertised Vs Actual Product7%

“Product is as advertised”

Thickness7%

“Smaller mat is super thick and sturdy”

Color6%

“the colors are vibrant”

Durability6%

“Its made with a very durable material”

Ease Of Cleaning5%

“cleans easily”

Size-Overall5%

“Perfect fit”

Value For Money4%

“Great value”

Strength3%

“Sturdy and cute”

What buyers complain about

Thickness21%

“Even though this mat isn't all that thick”

Color9%

“color comes off”

Quality-Overall7%

“much lower quality than expected”

Size-Overall7%

“the sizing is a joke”

Durability5%

“I thought it wouldnt be durable”

Flatness4%

“Doesn't lay flat”

Advertised Vs Actual Product4%

“posted images are deceptive”

Value For Money3%

“it's very cheap for the price”

Material Quality2%

“Thin material”

Strength2%

“Flimsy, dull, and flat-out lies about the size”

Top return reasons

Size-Overall29%

Material Quality14%

Advertised Vs Actual Product9%

Color9%

Quality-Overall9%

Thickness6%

Thin6%

Design-Overall3%

Durability2%

Defective Material/Parts1%

Common questions

Is cat doormat profitable to sell on Amazon United States?: The niche generates $115K/yr across 59 tracked products. 1 of 24 products launched in the last 360 days are still selling. 90-day search growth is +7.2%. Flapen's verdict: Worth a look (58/100).
How competitive is the cat doormat niche?: 43 brands and 54 sellers compete. The top 5 products take 34% of clicks and top 5 brands hold 56% of demand.
What do buyers complain about in cat doormat?: Top complaints mined from reviews: Thickness, Color, Quality-Overall. The return rate is 1.2%.
When does demand for cat doormat peak?: Demand is steady year-round — the busiest month runs 1.4× the quietest.
What does it cost to enter the cat doormat niche?: Listings span $11.66–$39.85; the average listing price is $21.79 (sweet spot $15–$100). The average incumbent carries 459 reviews — the moat a new listing must climb.