Cat Doormat

Shoppers searched for this 220K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 2.4% of those searches ended in a purchase. Searches in the last 90 days moved +7.2% against the 90 days before. Searches, conversion and average price together put the market at an estimated $115K a year.

Searches, last 12 months

220K

Growth, 90 days vs prior 90

+7.2%

Conversion, latest week

2.4%

Market size, estimated

$115Ka year

Peak month

August1.4× the quietest month

Top search term

cat door mat41K searches a year

Listings sell for $21.79 on average, from $11.66 to $39.85. Amazon reports units sold in ranges. This niche sold 5K to 6K a year. The average listing sells 0 to 100 of them. At $21.79 that is $0 to $2K a year per listing.

Average price

$21.79inside the $15 to $100 sweet spot

Price range

$11.66–$39.85

Amazon United States median price

$24.38across 115,062 niches

Units sold a year

5K–6K

Units per listing a year

0–100

Revenue per listing a year

$0–$2K

Returns

1.2%of orders · Amazon United States median 2.1%

92% of listings pay for placement with sponsored ads. 97% ship with Prime. On an average day, 6.1% of listings are out of stock. The average listing ranks #10,098 within Doormats. It carries 459 reviews at 4.52 stars, so a new listing needs social proof before a better product.

Sponsored listings

92%

Prime listings

97%

Out of stock, average day

6.1%

Average rank

#10,098in Doormats

Average rating

4.52 starsAmazon United States average 4.42 stars

Average reviews

459per listing

Listings tracked

59

24 products launched here in the last 12 months. 1 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 27 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months

24

Successful launches

1Amazon's first-year sales bar

Average brand age

27 months