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Cart

Pass

Cart scores 66 out of 100, a Pass. Shoppers spend an estimated $33.5M a year here, search demand grew +36.4% this quarter, and an estimated 3.3% of orders come back.

Flapen Score
66
66 / 100
Top 13% of 8,839 Patio, Lawn & Garden niches · +10 vs the category median of 56
Market size
$33.5M/yr29.3M searches / yr
90-day growth
+36.4%search demand this quarter
Competition
34%top-5 click share · 33 brands · 52 sellers

Flapen Score

Cart against its category

The dotted line is the Patio, Lawn & Garden average. Past it, Cart is stronger. Inside it, weaker.

66Pass
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Cart market on Amazon at a glance

Shoppers on Amazon United States searched for Cart 29.3M times last year and spent an estimated $33.5M. The top 5 brands take 46% of clicks. Demand peaks in Jun–Jul. Flapen scores it 66 out of 100, a Pass.

01 · Demand

An estimated 2.1% of those searches ended in a purchase.

Shoppers searched for this 29.3M times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 2.1% of those searches ended in a purchase. Searches in the last 90 days moved +36.4% against the 90 days before. Searches, conversion and average price together put the market at an estimated $33.5M a year.

Searches, last 12 months
29.3M
Growth, 90 days vs prior 90
+36.4%
Conversion, latest week
2.1%
Market size, estimated
$33.5Ma year
Peak month
July1.8× the quietest month
Top search term
wagon3.0M searches a year

02 · Price

A sale here is worth $54.67.

Listings sell for $54.67 on average, from $19.80 to $180.67. Amazon reports units sold in ranges. This niche sold 600K to 800K a year. The average listing sells 8,000 to 10,000 of them. At $54.67 that is $437K to $547K a year per listing.

Average price
$54.67inside the $15 to $100 sweet spot
Price range
$19.80–$180.67
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
600K–800K
Units per listing a year
8,000–10,000
Revenue per listing a year
$437K–$547K
Returns
3.3%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is ads and reviews.

100% of listings pay for placement with sponsored ads. 96% ship with Prime. On an average day, 2.9% of listings are out of stock. The average listing ranks #40 within Outdoor Carts. It carries 2,956 reviews at 4.48 stars, so a new listing needs social proof before a better product.

Sponsored listings
100%
Prime listings
96%
Out of stock, average day
2.9%
Average rank
#40in Outdoor Carts
Average rating
4.48 starsAmazon United States average 4.42 stars
Average reviews
2,956per listing
Listings tracked
51

04 · Newcomers

19 of last year's 19 launches cleared the first-year sales bar.

19 products launched here in the last 12 months. 19 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 34 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
19
Successful launches
19Amazon's first-year sales bar
Average brand age
34 months

Products

Top Cart products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take only 34% of clicks. An open shelf where new products get seen.

Brands

33 falling

Sellers

52

Top-5 brand share

46%

Top 20: 89%

Top-5 click share

34%

Top 20: 69%

Open market

50%

  • Brand 112%
  • Brand 211%
  • Brand 311%
  • Brand 46%
  • Brand 56%
  • Brand 64%

Demand

Cart search demand

Weekly searches over the year, seasonality beneath. Pick a range.

900K700KHoliday '24Spike '25Prime Day '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Jun, Jul · busiest ÷ quietest = 1.8×

Search terms

Top Cart search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • wagon3.0M/yr
  • beach wagon1.7M/yr
  • wagons carts foldable2.3M/yr
  • rolling cart2.8M/yr
  • cart2.0M/yr
  • collapsible wagon1.3M/yr
  • beach cart830K/yr
  • shopping cart1.4M/yr
  • utility cart1.2M/yr
  • carts with wheels1.2M/yr

Reviews and returns

What reviews say buyers love and hate about Cart

We read the reviews and the return reasons for every product selling here.

12%of positive reviews mention “Assembly/Installation”
25%of negative reviews mention “Size-Overall”
3.3%of orders come back
“Extremely small”
A buyer, on “Size-Overall”25% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

14 topics

NegativePositive

FAQ

Common Cart questions

Answered from the same tracked data.