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Carpenter Ant Killer

Pass

Carpenter Ant Killer scores 73 out of 100, a Pass. Shoppers spend an estimated $918K a year here, search demand grew +180.7% this quarter, and an estimated 0.4% of orders come back.

Filters Trending
Flapen Score
73
73 / 100
Top 3% of 8,839 Patio, Lawn & Garden niches · +17 vs the category median of 56
Market size
$918K/yr392K searches / yr
90-day growth
+180.7%search demand this quarter
Competition
59%top-5 click share · 12 brands · 94 sellers

Flapen Score

Carpenter Ant Killer against its category

The dotted line is the Patio, Lawn & Garden average. Past it, Carpenter Ant Killer is stronger. Inside it, weaker.

73Pass
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Carpenter Ant Killer market on Amazon at a glance

Shoppers on Amazon United States searched for Carpenter Ant Killer 392K times last year and spent an estimated $918K. The top 5 brands take 80% of clicks. Demand peaks in Apr–May. Flapen scores it 73 out of 100, a Pass.

01 · Demand

An estimated 12.2% of those searches ended in a purchase.

Shoppers searched for this 392K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 12.2% of those searches ended in a purchase. Searches in the last 90 days moved +180.7% against the 90 days before. Searches, conversion and average price together put the market at an estimated $918K a year.

Searches, last 12 months
392K
Growth, 90 days vs prior 90
+180.7%
Conversion, latest week
12.2%
Market size, estimated
$918Ka year
Peak month
May104.1× the quietest month
Top search term
carpenter ant killer147K searches a year

02 · Price

A sale here is worth $19.16.

Listings sell for $19.16 on average, from $6.65 to $41.92. Amazon reports units sold in ranges. This niche sold 40K to 50K a year. The average listing sells 1,500 to 2,000 of them. At $19.16 that is $29K to $38K a year per listing.

Average price
$19.16inside the $15 to $100 sweet spot
Price range
$6.65–$41.92
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
40K–50K
Units per listing a year
1,500–2,000
Revenue per listing a year
$29K–$38K
Returns
0.4%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is reviews.

76% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 1.3% of listings are out of stock. The average listing ranks #89 within Baits & Lures. It carries 11,551 reviews at 4.25 stars, so a new listing needs social proof before a better product.

Sponsored listings
76%
Prime listings
100%
Out of stock, average day
1.3%
Average rank
#89in Baits & Lures
Average rating
4.25 starsAmazon United States average 4.42 stars
Average reviews
11,551per listing
Listings tracked
21

04 · Newcomers

3 of last year's 3 launches cleared the first-year sales bar.

3 products launched here in the last 12 months. 3 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 83 months on average, so the names here are established.

Launched, last 12 months
3
Successful launches
3Amazon's first-year sales bar
Average brand age
83 months

Products

Top Carpenter Ant Killer products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 59% of clicks. Leaders hold, but buyers still shop past them.

Brands

12 flat

Sellers

94

Top-5 brand share

80%

Top 20: 100%

Top-5 click share

59%

Top 20: 99%

Open market

16%

  • Brand 152%
  • Brand 211%
  • Brand 37%
  • Brand 45%
  • Brand 55%
  • Brand 64%
  • Open — no brand owns it (6 brands, 16%)

Demand

Carpenter Ant Killer search demand

Weekly searches over the year, seasonality beneath. Pick a range.

350K250KSpike '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Apr, May · busiest ÷ quietest = 104.1×

Search terms

Top Carpenter Ant Killer search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • carpenter ant killer147K/yr
  • carpenter ant bait117K/yr
  • carpenter ant colony killer24K/yr
  • carpenter ant13K/yr
  • carpenter ant killer outdoor11K/yr
  • strongest carpenter ant killer9K/yr
  • carpenter ants9K/yr
  • terro ant spray10K/yr
  • terro carpenter ant killer7K/yr
  • carpenter ant killer indoor7K/yr

Reviews and returns

What reviews say buyers love and hate about Carpenter Ant Killer

We read the reviews and the return reasons for every product selling here.

50%of positive reviews mention “Pest/Insect Control”
47%of negative reviews mention “Pest/Insect Control”
0.4%of orders come back
“Didn't work for my ants”
A buyer, on “Pest/Insect Control”47% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

17 topics

NegativePositive

FAQ

Common Carpenter Ant Killer questions

Answered from the same tracked data.