Is carnation seeds profitable to sell on Amazon United States?

The niche generates $26K/yr across 20 tracked products. 1 of 11 products launched in the last 360 days are still selling. 90-day search growth is -7.8%. Flapen's verdict: Skip it (44/100).

How competitive is the carnation seeds niche?

11 brands and 11 sellers compete. The top 5 products take 59% of clicks and top 5 brands hold 84% of demand.

What do buyers complain about in carnation seeds?

Top complaints mined from reviews: Plant Growth, Value For Money, Advertised Vs Actual Product. The return rate is 0.2%.

What does it cost to enter the carnation seeds niche?

Listings span $4.66–$12.36; the average listing price is $6.97 (sweet spot $15–$100). The average incumbent carries 1,854 reviews — the moat a new listing must climb.

carnation seeds

Skip it

Prices mostly outside the sweet spot ($4.66–$12.36) — this niche doesn't clear our bar today.

Returns

Incredible0.2%

return rate — above 5% kills the launch gate

Quality gap

Incredible3.9★

avg incumbent rating — lower means beatable quality

Conversion

Great7.4%

search→purchase rate — share of searches ending in a sale

Review moat

Okay1,853.5

avg incumbent reviews — the moat a new listing must climb

Competition

Okay59%

top-5 click share — leaders hold, buyers still browse

Brand share

Okay84%

top-5 brand share — brands hold most of the demand

Growth

Bad-7.8%

90-day search growth — must beat 0% to launch

Avg price

Bad$6.97

avg listing price — sweet spot $15–$100

Market size

Bad$26K

$26K/yr · 51K searches

Price range

Bad$4.66–$12.36

cheapest to priciest tracked listing — scored on the share inside $15–$100

Signals Low Review Barrier Quality Gap

According to Flapen's Amazon United States niche tracking, carnation seeds is a $26K/yr Amazon United States market (51K searches/yr). The top 5 brands hold 84% of demand. Verdict: Skip it — 44/100.

Data updated Jul 14, 2026 · scored weekly · How we score niches

carnation seeds market data

Units sold / yr: 3K–4K; avg 100–250/product
Revenue / yr: $21K–$28K; units × avg price
Conversion rate: 7.4%
Avg BSR: #2,917
Page quality: 0%
Prime: 100%
Sponsored: 85%
Out of stock: 14.5%
Avg brand age: 59 months
Avg seller age: 159 days

Competition & brand share

The top 5 products take 59% of clicks — established leaders, but buyers still shop beyond them.

Brands

11 falling

Sellers

Top-5 brand share

84%

Top 20: 100%

Top-5 click share

59%

Top 20: 100%

Open market

10%

Generic31%
Sow Right Seeds23%
SWEET YARDS11%
BuggyBeds10%
TLSSCO10%
Outsidepride5%
Open — no brand owns it (5 brands, 10%)

Demand

Weekly Amazon search volume, last 11 weeks — -7.8% search growth over the last 90 days.

Open Trend

Top carnation seeds search terms

carnation seeds37K/yr -5.4%6.6% conv.
carnation flower seeds5K/yr +0.6%6.2% conv.
carnation seeds for planting6K/yr -34.0%7.7% conv.
carnations seeds4K/yr +1.1%5.6% conv.

All search terms

Top carnation seeds products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)1 product missing review or click data not plotted

All 20 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

Sow Right Seeds - Chabaud Mix Carnation Seeds for Planting - Non-GMO Heirloom Dianthus Variety Ideal for Outdoor Gardens - Grow Large Carnation Plants - Easy to Sow and Bloom Beautiful Flowers (1)

Sow Right Seeds$4.954.1★445 rev

3000 Mixed Carnation Seeds HOA Cm Chng Dianthus Caryophyllus 99% Germination Rate Beautiful for Yard & Garden Landscaping

Generic$7.003.4★97 rev

TLSSCO 2550+ Carnation Flower Seeds for Planting Pack for 2026 USA Premium Non-GMO Flower Seeds- AKA. Dianthus Caryophyllus Chabaud Mix Perennial

TLSSCO$7.363.6★534 rev

1000pcs Carnation Seeds - Fragrant Clove Pinks Heirloom Mix with 8 Colors Long Stem Cut Flowers for Bouquets Continuous Bloom Attracts Hummingbirds Non-GMO

BuggyBeds$7.594.0★29 rev

Carnation Chabaud Mix Large 1/4 Ounce Seed Packet 4 000 Flower Seeds for Planting Dianthus caryophyllus

SWEET YARDS$9.174.6★42 rev

Newest

by launch date

TLSSCO 2550+ Carnation Flower Seeds for Planting Pack for 2026 USA Premium Non-GMO Flower Seeds- AKA. Dianthus Caryophyllus Chabaud Mix Perennial

TLSSCO$7.36534 rev

6mo ago

Mixrug Mix Carnation Flower Seeds for Planting 5018+pcs Perennia Carnation Seeds Non-GMO Heirloom Rare Flowers Plants Open Pollinated Beauty Home Garden for Outdoors

Mixrug$6.274 rev

6mo ago

Mix Carnation Seeds-1100 Pcs Perennial Flower Seeds for Planting with Fragrant Blooms-Ideal for Pollinators Cutting Gardens Bouquets & Floral Arrangements

Generic$4.934 rev

7mo ago

HOME GROWN Hollyhock Summer Carnival Mix Flower Seeds Alcea Rosea Premium Annual Flower Seeds 1000 Seeds for Planting Flowers High-Germination Flower Seed Bulk Pack

HOME GROWN$7.1933,625 rev

7mo ago

100+ Mix Purple Carnation Seeds Dianthus Flowers Garden Planting

SPROUTARAQ$7.553 rev

8mo ago

What buyers say about carnation seeds

What buyers praise and complain about, mined from review topics.

What buyers love

Plant Growth50%

“Great germination rate”

Color11%

“Great assortment of color”

Quality-Overall10%

“Great quality”

Value For Money5%

“Definitely a great value for the money”

Ease Of Use3%

“Easy to care gor”

Advertised Vs Actual Product3%

“as claimed”

Smell2%

“the smell has a wonderful clove smell I stand near the flowers just to look”

Instructions/User Manual/Troubleshooting1%

“It also includes clear instructions on the back, including germination time (10–20 days), spacing, sunlight requirements, and days to bloom”

Functionality-Overall1%

“Works”

Cutting/Trimming1%

“These fragrant, long-stemmed flowers grow 18 to 24 inches tall and are excellent for cutting”

What buyers complain about

Plant Growth63%

“Nothing grew”

Value For Money7%

“Not worth the money”

Advertised Vs Actual Product5%

“NOT AS PICTURED”

Size-Overall5%

“Knowing that hollyhock seeds are pretty large”

Instructions/User Manual/Troubleshooting4%

“Followed all instructions 4 works nothing”

Quality-Overall3%

“Poor quality seed”

Design-Overall1%

“Minor Design Flaw”

Unsustainable Design1%

“Minor Design Flaw”

Ease Of Use0%

“which makes them a little tricky to work with when planting”

Top return reasons

Value For Money22%

Size-Overall20%

Plant Growth18%

Advertised Vs Actual Product16%

Instructions/User Manual/Troubleshooting7%

Defective Material/Parts5%

Functionality-Overall4%

Add-Ons/Attachments2%

Moist/Dry2%

Rusts/Corrodes2%

Common questions

Is carnation seeds profitable to sell on Amazon United States?: The niche generates $26K/yr across 20 tracked products. 1 of 11 products launched in the last 360 days are still selling. 90-day search growth is -7.8%. Flapen's verdict: Skip it (44/100).
How competitive is the carnation seeds niche?: 11 brands and 11 sellers compete. The top 5 products take 59% of clicks and top 5 brands hold 84% of demand.
What do buyers complain about in carnation seeds?: Top complaints mined from reviews: Plant Growth, Value For Money, Advertised Vs Actual Product. The return rate is 0.2%.
What does it cost to enter the carnation seeds niche?: Listings span $4.66–$12.36; the average listing price is $6.97 (sweet spot $15–$100). The average incumbent carries 1,854 reviews — the moat a new listing must climb.