Is cardinal bird seed profitable to sell on Amazon United States?

The niche generates $349K/yr across 15 tracked products. 2 of 2 products launched in the last 360 days are still selling. 90-day search growth is +71.5%. Flapen's verdict: Worth a look (54/100).

How competitive is the cardinal bird seed niche?

6 brands and 25 sellers compete. The top 5 products take 67% of clicks and top 5 brands hold 98% of demand.

What do buyers complain about in cardinal bird seed?

Top complaints mined from reviews: Value For Money, Quality-Overall, Contamination. The return rate is 0.0%.

When does demand for cardinal bird seed peak?

Demand peaks in Aug–Sep; the busiest month runs 28.0× the quietest.

What does it cost to enter the cardinal bird seed niche?

Listings span $6.00–$24.95; the average listing price is $14.59 (sweet spot $15–$100). The average incumbent carries 5,864 reviews — the moat a new listing must climb.

cardinal bird seed

Worth a look

Shows low returns (0.0%), but brand-locked demand (top 5 brands take 98% of clicks) keeps it on the watch list.

Returns

Incredible0.0%

return rate — above 5% kills the launch gate

Conversion

Incredible15.9%

search→purchase rate — share of searches ending in a sale

Growth

Great+71.5%

90-day search growth — must beat 0% to launch

Avg price

Good$14.59

avg listing price — sweet spot $15–$100

Market size

Good$349K

$349K/yr · 151K searches

Price range

Good$6.00–$24.95

cheapest to priciest tracked listing — scored on the share inside $15–$100

Competition

Okay67%

top-5 click share — leaders hold, buyers still browse

Quality gap

Bad4.6★

avg incumbent rating — lower means beatable quality

Review moat

Bad5,864.07

avg incumbent reviews — the moat a new listing must climb

Brand share

Bad98%

top-5 brand share — brand-locked demand

According to Flapen's Amazon United States niche tracking, cardinal bird seed is a $349K/yr Amazon United States market (151K searches/yr). The top 5 brands hold 98% of demand. Demand peaks in Aug–Sep. Verdict: Worth a look — 54/100.

Data updated Jul 9, 2026 · scored weekly · How we score niches

cardinal bird seed market data

Units sold / yr: 25K–30K; avg 2,000–2,500/product
Revenue / yr: $365K–$438K; units × avg price
Conversion rate: 15.9%
Avg BSR: #42
Page quality: 0%
Prime: 100%
Sponsored: 100%
Out of stock: 2.4%
Avg brand age: 67 months
Avg seller age: 162 days

Competition & brand share

The top 5 products take 67% of clicks — established leaders, but buyers still shop beyond them.

Brands

6 rising

Sellers

Top-5 brand share

98%

Top 20: 100%

Top-5 click share

67%

Top 20: 100%

Open market

Audubon Park39%
Kaytee35%
Wagner's13%
Happy Wings6%
FREEBIRD Wild Bird Seed5%
COOL BIRDS2%

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — +71.5% search growth over the last 90 days.

Peak months: Aug, Sep · busiest ÷ quietest = 28.0×

Open Trend

Top cardinal bird seed search terms

cardinal bird seed78K/yr +104.6%16.1% conv.
cardinal bird food17K/yr +10.8%11.6% conv.
cardinal food15K/yr +38.6%11.9% conv.
bird seed for cardinals9K/yr +75.8%11.9% conv.
cardinal bird seed mix6K/yr +116.2%12.9% conv.
cardinal bird feed5K/yr +78.6%13.9% conv.
bird food for cardinals4K/yr +60.6%12.3% conv.
cardinal food for outside feeder4K/yr -5.4%16.6% conv.
bird seed cardinals3K/yr +78.7%17.0% conv.
best bird seed for cardinals2K/yr +45.3%5.8% conv.

All search terms

Top cardinal bird seed products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 15 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

Audubon Park Cardinal Blend Wild Bird Food Cardinal Bird Seed for Outside Feeders 4-Pound Bag

Audubon Park$8.144.7★7,607 rev

Kaytee Nut & Fruit Wild Bird Seed 5 lb

Kaytee$13.034.7★17,211 rev

Wagners 62032 Cardinal Blend Wild Bird Food 6-Pound Bag

Wagner's$13.364.7★9,654 rev

Kaytee Cardinal Wild Bird Seed 7 lb

Kaytee$14.674.7★848 rev

Audubon Park Cardinal Wild Bird Seed - 8 lb. No Corn Milo or Millet Sunflower & Safflower Mix Bird Food for Outside Feeders

Audubon Park$15.574.7★7,607 rev

Newest

by launch date

Cool Birds Cardinal & Crew Wild Bird Seed 10 lb. Black Oil Sunflower Sunflower Hearts & Safflower Blend for Cardinals Grosbeaks & Chickadees Bird Food for Outside Feeders

COOL BIRDS$19.67167 rev

11mo ago

Audubon Park Cardinal Wild Bird Seed - 8 lb. No Corn Milo or Millet Sunflower & Safflower Mix Bird Food for Outside Feeders

Audubon Park$15.577,607 rev

12mo ago

Freebird Songbird Blend - Wild Bird Seed for Outside Feeders with Black Oil Sunflower Safflower Millet & Peanut Pieces - Attracts Cardinals Finches & Chickadees - 5 lb Bag

FREEBIRD Wild Bird Seed$24.95292 rev

1y ago

Happy Wings Cardinal Blend Bird Food Mix of Sunflower and Safflower Seed 5 Pounds | No Grow Seed | Bird Food for Wild Birds

Happy Wings$19.95260 rev

2y ago

Happy Wings Black Oil Sunflower Seeds 5 lb Wild Bird Food for Cardinals Finches & Chickadees High-Energy Natural Bird Feed for All Life Stages

Happy Wings$18.931,023 rev

4y ago

What buyers say about cardinal bird seed

What buyers praise and complain about, mined from review topics.

What buyers love

Quality-Overall35%

“Great Quality Seed”

Value For Money31%

“Worth it”

Size-Overall6%

“Good Size”

Advertised Vs Actual Product4%

“As advertised”

Plant Growth4%

“The variety of seeds is good as well”

Pet Friendly2%

“Perfect for the birds I feed”

Ease Of Cleaning2%

“No mess”

Pest/Insect Control2%

“was good at attracting birds”

Smell2%

“This has a fresh smell to it and looks good”

Ease Of Use2%

“easy to use”

What buyers complain about

Value For Money17%

“This is not cheap”

Quality-Overall14%

“Expensive for quality”

Contamination9%

“There were bugs in the bag”

Advertised Vs Actual Product7%

“looks nothing like the picture”

Size-Overall7%

“it cannot fit everyone”

Pest/Insect Control7%

“Bug infestation”

Natural Resource Wastage6%

“Waste of money”

Ease Of Cleaning6%

“It created a huge mess”

Durability3%

“Bag fell apart when I used it”

Plant Growth2%

“Ive got seeds sprouted everywhere”

Top return reasons

Value For Money27%

Size-Overall23%

Advertised Vs Actual Product10%

Functionality-Overall6%

Leak-Proof5%

Ease Of Cleaning4%

Quality-Overall4%

Smell4%