capillary mat
Skip itA small market ($10K/yr) — this niche doesn't clear our bar today.
Review moat
Incredible44.81avg incumbent reviews — the moat a new listing must climb
Returns
Incredible1.0%return rate — above 5% kills the launch gate
Avg price
Great$17.05avg listing price — sweet spot $15–$100
Quality gap
Good4.3★avg incumbent rating — lower means beatable quality
Price range
Good$6.86–$29.18cheapest to priciest tracked listing — scored on the share inside $15–$100
Conversion
Okay3.2%search→purchase rate — share of searches ending in a sale
Competition
Okay63%top-5 click share — leaders hold, buyers still browse
Brand share
Okay87%top-5 brand share — brands hold most of the demand
Growth
Bad-35.1%90-day search growth — must beat 0% to launch
Market size
Bad$10K$10K/yr · 18K searches
According to Flapen's Amazon United States niche tracking, capillary mat is a $10K/yr Amazon United States market (18K searches/yr). The top 5 brands hold 87% of demand. Verdict: Skip it — 42/100.
Data updated Jul 9, 2026 · scored weekly · How we score niches
capillary mat market data
- Units sold / yr
- 1K–1K
- avg 0–100/product
- Revenue / yr
- $17K–$21K
- units × avg price
- Conversion rate
- 3.2%
- Avg BSR
- #358
- Page quality
- 0%
- Prime
- 94%
- Sponsored
- 100%
- Out of stock
- 15.7%
- Avg brand age
- 41 months
- Avg seller age
- 172 days
Competition & brand share
The top 5 products take 63% of clicks — established leaders, but buyers still shop beyond them.Brands
10 falling
Sellers
12
Top-5 brand share
87%
Top 20: 100%
Top-5 click share
63%
Top 20: 100%
Open market
10%
- Adnee44%
- EBaokuup17%
- ECcandiedhaws12%
- ORIMERC11%
- Willinglong3%
- CIEOVO3%
- Open — no brand owns it (4 brands, 10%)
Demand
Weekly Amazon search volume, last 13 weeks — -35.1% search growth over the last 90 days.Top capillary mat products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 16 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Adnee 110 x 25 Inch Automatic Plant Watering Mat 3mm Thick Self Watering Capillary Mat Felt Plant Water Wicking Mat for Seed Sprouting Hydroponics Potted Plants
Adnee$21.204.4★61 rev
ECcandiedhaws 2Pack Automatic Plant Watering Mat 47.2x39.4 Capillary Mat for Plants Watering Mat Automatic Watering System for Potted Plants 3mm Thick Self Watering Mat for Greenhouse Indoor Plants
ECcandiedhaws$14.934.4★16 rev
Adnee 2 Pcs 110 x 25Inch Automatic Plant Watering Mat 3mm Thick Self Watering Capillary Mat Felt Plant Water Wicking Mat for Seed Sprouting Hydroponics Potted Plants
Adnee$29.184.4★61 rev
EBaokuup 8 Pcs 24-Cell Replacement Capillary Mats-13 x 8 Inches Self Watering Seed Starting Mat-Capillary Mats for Indoor Gardening Greenhouse Plant Seed Starting
EBaokuup$14.184.5★69 rev
ORIMERC 31 x 38 inch Automatic Plant Watering Mat & 30 feet Self Watering System Wick Cord for Seed Starter Tray Capillary Mat for Seedling Capillary Matting for Potted Plants Greenhouse Gardening
ORIMERC$8.733.5★71 rev
Newest
by launch dateAdnee 2 Pcs 110 x 25Inch Automatic Plant Watering Mat 3mm Thick Self Watering Capillary Mat Felt Plant Water Wicking Mat for Seed Sprouting Hydroponics Potted Plants
Adnee$29.1861 rev
Adnee 145 x 35 Inch Automatic Plant Watering Mat-3mm Thick Self Watering Capillary Mat-Felt Plant Water Wicking Mat for Seed Sprouting Hydroponics Potted Plants
Adnee$23.9961 rev
Automatic Plant Watering Mat 3mm Thick Self Watering Capillary Mat 9.2Ft x 25In Felt Plant Water Wicking Mat for Greenhouse Hydroponics Indoor Potted Plants Seed Sprouting Hydroponics Potted Plants
CIEOVO$19.8316 rev
10 Pcs 24-Cell Replacement Capillary Mats 13 x 8 Self Watering Seed Starting Mat Automatic Plant Watering Capillary Mat for Greenhouse Gardening Hydroponics Indoor Potted Plants Seed Starting
River-CJ$15.213 rev
Willinglong 6 Pcs 12-Cell Replacement Capillary Mats Self Watering Seed Starting Tray Watering Mat for Indoor Greenhouse Gardening(12.99 x 7.87 Inches)
Willinglong$7.736 rev
Trending
90-day click momentum10 Pcs 24-Cell Replacement Capillary Mats 13 x 8 Self Watering Seed Starting Mat Automatic Plant Watering Capillary Mat for Greenhouse Gardening Hydroponics Indoor Potted Plants Seed Starting
River-CJ$15.214.3★
Willinglong 6 Pcs 12-Cell Replacement Capillary Mats Self Watering Seed Starting Tray Watering Mat for Indoor Greenhouse Gardening(12.99 x 7.87 Inches)
Willinglong$7.734.8★
Adnee 145 x 35 Inch Automatic Plant Watering Mat-3mm Thick Self Watering Capillary Mat-Felt Plant Water Wicking Mat for Seed Sprouting Hydroponics Potted Plants
Adnee$23.994.4★
Adnee 2 Pcs 110 x 25Inch Automatic Plant Watering Mat 3mm Thick Self Watering Capillary Mat Felt Plant Water Wicking Mat for Seed Sprouting Hydroponics Potted Plants
Adnee$29.184.4★
ECcandiedhaws 2Pack Automatic Plant Watering Mat 47.2x39.4 Capillary Mat for Plants Watering Mat Automatic Watering System for Potted Plants 3mm Thick Self Watering Mat for Greenhouse Indoor Plants
ECcandiedhaws$14.934.4★
What buyers say about capillary mat
What buyers praise and complain about, mined from review topics.What buyers love
“Easy to use”
“Just cut to the size I needed”
“Great for seed starting”
“Works great, and the price was fair”
“surprisingly work better than expected”
“Durable and Easy to Use for Seed Starting and Cuttings”
“Actually worked quite well - we had a situation where were te not able to monitor plants well so this helped keep the moisture level even for much longer”
“distribute the water evenly”
“I believe this material will hold up for several years”
“The quality of these mats are great”
What buyers complain about
“MUCH thinner than advertised”
“Soggy”
“Description misleading”
“I am not exagerating when I say a literal piece of scrap tshirt would have been a better purchase for the exact same price”
“Half of the plants were totally dead”
“I felt like these released more water than they held”
“Not right for my setup”
“the reality is that the planters aren't flat”
“couldnt be reused”
Top return reasons
Common questions
- Is capillary mat profitable to sell on Amazon United States?
- The niche generates $10K/yr across 16 tracked products. 0 of 2 products launched in the last 360 days are still selling. 90-day search growth is -35.1%. Flapen's verdict: Skip it (42/100).
- How competitive is the capillary mat niche?
- 10 brands and 12 sellers compete. The top 5 products take 63% of clicks and top 5 brands hold 87% of demand.
- What do buyers complain about in capillary mat?
- Top complaints mined from reviews: Thickness, Moist/Dry, Advertised Vs Actual Product. The return rate is 1.0%.
- What does it cost to enter the capillary mat niche?
- Listings span $6.86–$29.18; the average listing price is $17.05 (sweet spot $15–$100). The average incumbent carries 45 reviews — the moat a new listing must climb.