Canopy
PassCanopy scores 73 out of 100, a Pass. Shoppers spend an estimated $9.3M a year here, search demand grew +146.6% this quarter, and an estimated 2.2% of orders come back.
- Flapen Score
- 73 / 100Top 3% of 8,839 Patio, Lawn & Garden niches · +17 vs the category median of 5673
- Market size
- $9.3M/yr7.7M searches / yr
- 90-day growth
- +146.6%search demand this quarter
- Competition
- 34%top-5 click share · 32 brands · 60 sellers
Flapen Score
Canopy against its category
The dotted line is the Patio, Lawn & Garden average. Past it, Canopy is stronger. Inside it, weaker.
Market
The Canopy market on Amazon at a glance
Shoppers on Amazon United States searched for Canopy 7.7M times last year and spent an estimated $9.3M. The top 5 brands take 56% of clicks. Demand peaks in May–Jun–Jul–Aug. Flapen scores it 73 out of 100, a Pass.
01 · Demand
An estimated 1.2% of those searches ended in a purchase.
Shoppers searched for this 7.7M times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 1.2% of those searches ended in a purchase. Searches in the last 90 days moved +146.6% against the 90 days before. Searches, conversion and average price together put the market at an estimated $9.3M a year.
- Searches, last 12 months
- 7.7M
- Growth, 90 days vs prior 90
- +146.6%
- Conversion, latest week
- 1.2%
- Market size, estimated
- $9.3Ma year
- Peak month
- July5.3× the quietest month
- Top search term
- pop up canopy2.1M searches a year
02 · Price
A sale here is worth $103.47.
Listings sell for $103.47 on average, from $28.11 to $303.08. Amazon reports units sold in ranges. This niche sold 80K to 100K a year. The average listing sells 2,000 to 2,500 of them. At $103.47 that is $207K to $259K a year per listing.
- Average price
- $103.47above the $15 to $100 sweet spot
- Price range
- $28.11–$303.08
- Amazon United States median price
- $24.38across 115,062 niches
- Units sold a year
- 80K–100K
- Units per listing a year
- 2,000–2,500
- Revenue per listing a year
- $207K–$259K
- Returns
- 2.2%of orders · Amazon United States median 2.1%
03 · Entry bar
The bar here is ads and reviews.
93% of listings pay for placement with sponsored ads. 56% ship with Prime. On an average day, 7.7% of listings are out of stock. The average listing ranks #49 within Canopies, Gazebos & Pergolas. It carries 1,852 reviews at 4.31 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 93%
- Prime listings
- 56%
- Out of stock, average day
- 7.7%
- Average rank
- #49in Canopies, Gazebos & Pergolas
- Average rating
- 4.31 starsAmazon United States average 4.42 stars
- Average reviews
- 1,852per listing
- Listings tracked
- 54
04 · Newcomers
19 of last year's 19 launches cleared the first-year sales bar.
19 products launched here in the last 12 months. 19 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 36 months on average, so the names here are settling in.
- Launched, last 12 months
- 19
- Successful launches
- 19Amazon's first-year sales bar
- Average brand age
- 36 months
Products
Top Canopy products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Sign in to see the products
The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.
Competition
Competition: brands, sellers & click share
The top 5 products take only 34% of clicks. An open shelf where new products get seen.
Brands
32 rising
Sellers
60
Top-5 brand share
56%
Top 20: 91%
Top-5 click share
34%
Top 20: 69%
Open market
38%
- Brand 126%
- Brand 210%
- Brand 37%
- Brand 47%
- Brand 57%
- Brand 66%
Demand
Canopy search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: May, Jun, Jul, Aug · busiest ÷ quietest = 5.3×
Search terms
Top Canopy search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- pop up canopy2.1M/yr
- 10x10 pop up canopy1.1M/yr
- tents for parties694K/yr
- canopy tent 10x10617K/yr
- pop up gazebo373K/yr
- outdoor canopy337K/yr
- carpas para patio491K/yr
- easy up canopy250K/yr
- pop up tent canopy198K/yr
- 10x10 canopy233K/yr
Reviews and returns
What reviews say buyers love and hate about Canopy
We read the reviews and the return reasons for every product selling here.
“Breaks easily”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
16 topics
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Canopy questions
Answered from the same tracked data.









