camping shade
Worth a lookShows demand growing +117.9% this quarter, but a small market ($54K/yr) keeps it on the watch list.
Growth
Incredible+117.9%90-day search growth — must beat 0% to launch
Returns
Great1.3%return rate — above 5% kills the launch gate
Quality gap
Good4.4★avg incumbent rating — lower means beatable quality
Avg price
Good$143.94avg listing price — sweet spot $15–$100
Competition
Good50%top-5 click share — leaders hold, buyers still browse
Review moat
Okay2,573.74avg incumbent reviews — the moat a new listing must climb
Price range
Okay$10.60–$324.04cheapest to priciest tracked listing — scored on the share inside $15–$100
Brand share
Bad91%top-5 brand share — brand-locked demand
Market size
Bad$54K$54K/yr · 35K searches
Conversion
Bad1.1%search→purchase rate — share of searches ending in a sale
According to Flapen's Amazon United States niche tracking, camping shade is a $54K/yr Amazon United States market (35K searches/yr). The top 5 brands hold 91% of demand. Demand peaks in May–Jun–Jul–Aug–Sep. Verdict: Worth a look — 50/100.
Data updated Jul 23, 2026 · scored weekly · How we score niches
camping shade market data
- Units sold / yr
- 250–500
- avg 0–100/product
- Revenue / yr
- $36K–$72K
- units × avg price
- Conversion rate
- 1.1%
- Avg BSR
- #114
- Page quality
- 0%
- Prime
- 65%
- Sponsored
- 68%
- Out of stock
- 5.1%
- Avg brand age
- 39 months
- Avg seller age
- 169 days
Competition & brand share
The top 5 products take 50% of clicks — established leaders, but buyers still shop beyond them.Brands
12 rising
Sellers
42
Top-5 brand share
91%
Top 20: 100%
Top-5 click share
50%
Top 20: 89%
Open market
6%
- E-Z UP66%
- CROWN SHADES16%
- APEXUP4%
- Best Choice Products4%
- Yaheetech2%
- GOTRUTH2%
- Open — no brand owns it (6 brands, 6%)
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — +117.9% search growth over the last 90 days.Peak months: May, Jun, Jul, Aug, Sep · busiest ÷ quietest = 5.4×
Top camping shade search terms
- z shade canopy 10x105K/yr
- ez-up6K/yr
- ez tent4K/yr
- eazy up4K/yr
- e-z up canopy3K/yr
- e-z up4K/yr
- ex up3K/yr
- ezup tent3K/yr
- ez up tents3K/yr
Top camping shade products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 24 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
E-Z UP Ambassador Instant Pop Up Canopy Tent 10 x 10 Roller Bag and 4 Piece Spike Set Steel Gray
E-Z UP$150.164.2★4,181 rev
E-Z UP Deluxe Wide-Trax Roller Bag fits 10 x 20 Canopy Pop-Up Tent
E-Z UP$216.013.9★44 rev
E-Z UP Ambassador Instant Pop Up Canopy Tent 10 x 10 Roller Bag and 4 Piece Spike Set Slate White
E-Z UP$167.484.2★4,181 rev
CROWN SHADES 10x10 Pop Up Canopy Patented CenterLok One Push Tent Canopy Newly Designed STO-N-GO Storage Bag 8 Stakes 4 Ropes (10x10 White)
CROWN SHADES$134.384.6★11,138 rev
E-Z UP Camping Cube 6.4 Converts 10 Straight Leg Canopy into Camping Tent Royal Blue (Canopy/Shelter NOT Included)
E-Z UP$200.864.6★1,717 rev
Newest
by launch date
PHONWHON Shades 10x10 Pop Up Canopy with One Push Setup Heavy Duty Beach Tent with Wheels for Easy Moving Sun Shelter for Parties Events Outdoor Gazebo with 420D Coated Waterproof White Fabric
PHONWHON$88.2374 rev
1010 Canopy Replacement Top Pop Up Canopy Replacement Tent Cover for Straight Leg Frame Waterproof Canopy Top Cover for Garden Patio Camping (Top Only)(Blue)
GOTRUTH$32.37190 rev
APEXUP Waist Trainer for Women Lower Belly Fat Men Sweat Band Stomach Wrap Waist Trimmer with Removable Lumbar Support Bar for Workouts (Black XL)
APEXUP$10.60483 rev
FanttikOutdoor Zeta C6 Pro Camping Tent 6 Person Instant Cabin Tent Setup in 60 Seconds with Rainfly & Windproof Portable with Carry Bag for Family Camping & Hiking Khaki
FanttikOutdoor$129.861,151 rev
CROWN SHADES 10x10 Pop Up Canopy with 1 Side Wall - Beach Tent with One Push Setup - Outdoor Sun Shade for Events Parties Camping - Gazebo with STO-N-Go Cover Bag (Orange)
CROWN SHADES$147.604,074 rev
Trending
90-day click momentumAPEXUP Waist Trainer for Women Lower Belly Fat Men Sweat Band Stomach Wrap Waist Trimmer with Removable Lumbar Support Bar for Workouts (Black XL)
APEXUP$10.604.5★
E-Z UP Deluxe Wide-Trax Roller Bag fits 10 x 20 Canopy Pop-Up Tent
E-Z UP$216.013.9★
E-Z UP Vantage Instant Shelter Canopy 10 x 10 White Powder-Coated Steel Frame with Wide-Trax Roller Bag & 4 Piece Spike Set Blue
E-Z UP$238.964.5★
E-Z UP Camping Cube 6.4 Converts 10 Straight Leg Canopy into Camping Tent Punch
E-Z UP$193.794.6★
E-Z UP Camping Cube 6.4 Converts 10 Straight Leg Canopy into Camping Tent (Canopy/SHELTER NOT Included) Splash
E-Z UP$192.254.6★
What buyers say about camping shade
What buyers praise and complain about, mined from review topics.What buyers love
“Easy to install”
“Great quality and lasts all year round”
“Excellent value”
“Easy peasy”
“Fits perfect”
“Easy setup, very sturdy”
“Held up great”
“convenient for storage”
“Offers shade from the sun”
“As advertised”
What buyers complain about
“will not last”
“Really bad quality control”
“Was wayyyyy too big”
“We spent a lengthy amount of time trying to assemble tent”
“Not sturdy at all”
“The material is very bad”
“Not Worth The Money”
“Description is misleading”
“Not Pure White”
“water pulled on it”
Top return reasons
Common questions
- Is camping shade profitable to sell on Amazon United States?
- The niche generates $54K/yr across 31 tracked products. 90-day search growth is +117.9%. Flapen's verdict: Worth a look (50/100).
- How competitive is the camping shade niche?
- 12 brands and 42 sellers compete. The top 5 products take 50% of clicks and top 5 brands hold 91% of demand.
- What do buyers complain about in camping shade?
- Top complaints mined from reviews: Durability, Quality-Overall, Size-Overall. The return rate is 1.3%.
- When does demand for camping shade peak?
- Demand peaks in May–Jun–Jul–Aug–Sep; the busiest month runs 5.4× the quietest.
- What does it cost to enter the camping shade niche?
- Listings span $10.60–$324.04; the average listing price is $143.94 (sweet spot $15–$100). The average incumbent carries 2,574 reviews — the moat a new listing must climb.