Is camping floor mat profitable to sell on Amazon United States?

The niche generates $60K/yr across 148 tracked products. 13 of 54 products launched in the last 360 days are still selling. 90-day search growth is +142.7%. Flapen's verdict: Worth a look (56/100).

How competitive is the camping floor mat niche?

42 brands and 73 sellers compete. The top 5 products take 22% of clicks and top 5 brands hold 53% of demand.

What do buyers complain about in camping floor mat?

Top complaints mined from reviews: Quality-Overall, Durability, Material Quality. The return rate is 3.3%.

When does demand for camping floor mat peak?

Demand peaks in Apr–May–Jun–Jul; the busiest month runs 6.9× the quietest.

What does it cost to enter the camping floor mat niche?

Listings span $24.49–$781.94; the average listing price is $99.70 (sweet spot $15–$100). The average incumbent carries 2,477 reviews — the moat a new listing must climb.

camping floor mat

Worth a look

Shows demand growing +142.7% this quarter, but a failed launch gate (market size, growth, or returns) keeps it on the watch list.

Growth

Incredible+142.7%

90-day search growth — must beat 0% to launch

Competition

Great22%

top-5 click share — an open shelf

Brand share

Great53%

top-5 brand share — no brand owns this niche

Avg price

Great$99.70

avg listing price — sweet spot $15–$100

Quality gap

Good4.4★

avg incumbent rating — lower means beatable quality

Returns

Okay3.3%

return rate — above 5% kills the launch gate

Review moat

Okay2,477.33

avg incumbent reviews — the moat a new listing must climb

Market size

Bad$60K

$60K/yr · 78K searches

Conversion

Bad0.8%

search→purchase rate — share of searches ending in a sale

Price range

Bad$24.49–$781.94

cheapest to priciest tracked listing — scored on the share inside $15–$100

According to Flapen's Amazon United States niche tracking, camping floor mat is a $60K/yr Amazon United States market (78K searches/yr). The top 5 brands hold 53% of demand. Demand peaks in Apr–May–Jun–Jul. Verdict: Worth a look — 56/100.

Data updated Jul 15, 2026 · scored weekly · How we score niches

camping floor mat market data

Units sold / yr: 750–1K; avg 0–100/product
Revenue / yr: $75K–$100K; units × avg price
Conversion rate: 0.8%
Avg BSR: #570
Page quality: 0%
Prime: 88%
Sponsored: 79%
Out of stock: 22.4%
Avg brand age: 44 months
Avg seller age: 185 days

Competition & brand share

Clicks spread well past the top 5 (22% combined) — an open shelf where new products get seen.

Brands

42 falling

Sellers

Top-5 brand share

53%

Top 20: 91%

Top-5 click share

22%

Top 20: 42%

Open market

42%

Outsunny13%
Garvee12%
GAOMON10%
MilleLoom10%
GENIMO9%
Stylish Camping5%

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — +142.7% search growth over the last 90 days.

Peak months: Apr, May, Jun, Jul · busiest ÷ quietest = 6.9×

Open Trend

Top camping floor mat search terms

9x18 outdoor camping rug20K/yr +174.6%1.1% conv.
9 x 18 outdoor rug10K/yr +150.0%0.9% conv.
9x18 outdoor rug waterproof9K/yr +183.2%0.8% conv.
outdoor camping rugs 10x2011K/yr +89.1%0.6% conv.
8x20 outdoor rug6K/yr +290.8%0.5% conv.
12x18 outdoor rug5K/yr +124.0%0.4% conv.
rv rugs for outside 10x209K/yr +67.6%0.4% conv.
15x15 outdoor rug4K/yr +126.4%0.1% conv.
16x16 outdoor rug4K/yr +116.9%0.1% conv.

All search terms

Top camping floor mat products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 24 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

fifame Outdoor Camping Rugs 9x18 Outdoor Rug Patios Clearance Plastic Straw Rug Weatherproof Reversible Mats Large Floor Mat for Outdoors RV Patio Backyard Deck Picnic Beach Trailer Camping

fifame$83.054.6★1,715 rev

GAOMON Reversible Outdoor Rug 9x18 Waterproof Plastic Straw Rug Patio Rug Large Modern Area Rug Carpet Indoor Outdoor Rugs for Camping Porch Deck Balcony Backyard Black/Grey(Geometric)

GAOMON$55.824.5★271 rev

MilleLoom Waterproof Plastic Straw Outdoor Rug 9x18 Patio Reversible UV Resistant Foldable Camping Carpet Boho Floral Large Outdoor Rugs for Deck Picnic Porch Camper Balcony BeachOrange

MilleLoom$68.664.4★55 rev

HUGEAR Outdoor Rug for Patios Clearance Waterproof Mat Large Outside Carpet Reversible Plastic Straw Camping Rugs Rv Porch Deck Camper Balcony Backyard (8x10 Checkered/Black&Beige)

HUGEAR$62.014.3★3,726 rev

Garvee 9x18 Outdoor Rug Extra Large Waterproof Patio Carpet Reversible Plastic Straw Mat for Deck Backyard Balcony RV Camping Easy Clean Portable Outdoor Mat Black/Brown

Garvee$66.304.4★299 rev

Newest

by launch date

MilleLoom Boho 9x18 Waterproof Outdoor Rug Reversible Plastic Straw Mat Tribal Geometric Washable RV Camping Carpet Foldable UV Resistant Deck Rug for Picnic Backyard Balcony Porch Patio Gray

MilleLoom$59.3543 rev

4mo ago

MilleLoom Waterproof Plastic Straw Outdoor Rug 9x18 Patio Reversible UV Resistant Foldable Camping Carpet Boho Floral Large Outdoor Rugs for Deck Picnic Porch Camper Balcony BeachOrange

MilleLoom$68.6655 rev

5mo ago

Garvee 9x18 Outdoor Rug Extra Large Waterproof Patio Carpet Reversible Plastic Straw Mat for Deck Backyard Balcony RV Camping Easy Clean Portable Outdoor Mat Black/Brown

Garvee$66.30299 rev

6mo ago

GAOMON Outdoor Rug for Patio 9x18 Plastic Straw Rug Waterproof Reversible Mat Modern Bordered Patio Rug for Porch RV Backyard Pool Deck Picnic Beach Trailer Camping Border-Coffee

GAOMON$77.95208 rev

1y ago

GAOMON Reversible Outdoor Rug 9x18 Waterproof Plastic Straw Rug Patio Rug Large Modern Area Rug Carpet Indoor Outdoor Rugs for Camping Porch Deck Balcony Backyard Black/Grey(Geometric)

GAOMON$55.82271 rev

1y ago

What buyers say about camping floor mat

What buyers praise and complain about, mined from review topics.

What buyers love

Quality-Overall17%

“Excellent quality”

Color11%

“Vibrant color”

Value For Money10%

“Affordable price”

Advertised Vs Actual Product9%

“just as shown”

Ease Of Cleaning5%

“Easy clean”

Design-Overall5%

“The pattern is really nice”

Size-Overall4%

“Perfect size for our camper”

Durability4%

“it holding up nicely”

Suitable For Outdoor4%

“Great for Outdoors”

Weight Light4%

“I also love that its lightweight”

What buyers complain about

Quality-Overall20%

“Very cheap quality”

Durability11%

“Not durable”

Material Quality11%

“Cheap material”

Thickness8%

“It could have been a little thicker”

Size-Overall7%

“Not true to size”

Advertised Vs Actual Product5%

“Not as described”

Value For Money4%

“Not really worth the price”

Color3%

“Wrong color”

Strength3%

“Very flimsy”

Stitch/Finish/Polish2%

“Looks like it missed being stitched”

Top return reasons

Size-Overall31%

Material Quality22%

Color15%

Advertised Vs Actual Product8%

Quality-Overall7%

Thickness2%

Thin2%

Weight Light2%

Strength2%

Value For Money1%

Common questions

Is camping floor mat profitable to sell on Amazon United States?: The niche generates $60K/yr across 148 tracked products. 13 of 54 products launched in the last 360 days are still selling. 90-day search growth is +142.7%. Flapen's verdict: Worth a look (56/100).
How competitive is the camping floor mat niche?: 42 brands and 73 sellers compete. The top 5 products take 22% of clicks and top 5 brands hold 53% of demand.
What do buyers complain about in camping floor mat?: Top complaints mined from reviews: Quality-Overall, Durability, Material Quality. The return rate is 3.3%.
When does demand for camping floor mat peak?: Demand peaks in Apr–May–Jun–Jul; the busiest month runs 6.9× the quietest.
What does it cost to enter the camping floor mat niche?: Listings span $24.49–$781.94; the average listing price is $99.70 (sweet spot $15–$100). The average incumbent carries 2,477 reviews — the moat a new listing must climb.