calpak water bottle holder
Skip itBrand-locked demand (top 5 brands take 100% of clicks) — this niche doesn't clear our bar today.
Growth
Incredible+121.6%90-day search growth — must beat 0% to launch
Review moat
Great203.86avg incumbent reviews — the moat a new listing must climb
Avg price
Great$97.31avg listing price — sweet spot $15–$100
Price range
Good$55.60–$117.16cheapest to priciest tracked listing — scored on the share inside $15–$100
Returns
Good2.9%return rate — above 5% kills the launch gate
Quality gap
Okay4.6★avg incumbent rating — lower means beatable quality
Conversion
Bad0.7%search→purchase rate — share of searches ending in a sale
Competition
Bad92%top-5 click share — a locked-up shelf
Market size
Bad$10K$10K/yr · 15K searches
Brand share
Bad100%top-5 brand share — brand-locked demand
According to Flapen's Amazon United States niche tracking, calpak water bottle holder is a $10K/yr Amazon United States market (15K searches/yr). The top 5 brands hold 100% of demand. Demand peaks in May–Jun–Jul. Verdict: Skip it — 37/100.
Data updated Jul 23, 2026 · scored weekly · How we score niches
calpak water bottle holder market data
- Units sold / yr
- 100–250
- avg 0–100/product
- Revenue / yr
- $10K–$24K
- units × avg price
- Conversion rate
- 0.7%
- Avg BSR
- #586
- Page quality
- 0%
- Prime
- 100%
- Sponsored
- 100%
- Out of stock
- 0.0%
- Avg brand age
- 34 months
- Avg seller age
- 151 days
Competition & brand share
The top 5 products capture 92% of clicks — a locked-up shelf that new listings rarely crack.Brands
3 falling
Sellers
22
Top-5 brand share
100%
Top 20: 100%
Top-5 click share
92%
Top 20: 100%
Open market
0%
- Corkcicle86%
- VIN FRESCO11%
- STANLEY3%
- Open — no brand owns it (0%)
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — +121.6% search growth over the last 90 days.Peak months: May, Jun, Jul · busiest ÷ quietest = 3.7×
Top calpak water bottle holder search terms
- corkcicle backpack cooler13K/yr
- corkcicle cooler backpack2K/yr
- corkcicle chillpod265/yr
Top calpak water bottle holder products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 7 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Corkcicle EOLA Bucket Cooler Bag Rose Quartz 11 x 14 Portable and Lightweight Backpack Cooler Keeps Food & Drinks Cool Adjustable Straps Zippered Closure & Food Safe Interior
Corkcicle$117.164.8★254 rev
Corkcicle Lotus Backpack Cooler Bag - Keeps Drinks Cold All Day - Food Safe Interior - Black
Corkcicle$113.744.2★77 rev
Insulated Cooler Backpack with 2 Stainless Steel Wine Tumblers Leakproof & Spillproof Stylish Vegan Leather Picnic Cooler Bag Lightweight & Portable Holds 24 Cans or 6 Wine Bottles (Beige)
VIN FRESCO$55.604.4★69 rev
Corkcicle EOLA Cooler Backpack - Waterproof - Food Safe - Keep Drinks Ice Cold - Black Neoprene
Corkcicle$102.264.8★254 rev
Corkcicle EOLA Cooler Backpack - Waterproof - Food Safe Liner - Keeps Drinks Ice Cold - Seafoam
Corkcicle$108.914.8★254 rev
Newest
by launch dateInsulated Cooler Backpack with 2 Stainless Steel Wine Tumblers Leakproof & Spillproof Stylish Vegan Leather Picnic Cooler Bag Lightweight & Portable Holds 24 Cans or 6 Wine Bottles (Beige)
VIN FRESCO$55.6069 rev
Stanley All Day Madeleine Midi Backpack Soft Cooler 14.8 Quarts | 20 Can Cooler with Handle and Shoulder Straps | Stays Cold for a Day | Insulated Travel Bag with Zipper | BPA-Free | Cream
STANLEY$77.96442 rev
Corkcicle Lotus Backpack Cooler Bag - Keeps Drinks Cold All Day - Food Safe Interior - Black
Corkcicle$113.7477 rev
Corkcicle Lotus Backpack Cooler Bag - Keeps Drinks Cold All Day - Food Safe Interior - Navy Camo
Corkcicle$105.5577 rev
Corkcicle EOLA Cooler Backpack - Waterproof - Food Safe - Keep Drinks Ice Cold - Black Neoprene
Corkcicle$102.26254 rev
Trending
90-day click momentumStanley All Day Madeleine Midi Backpack Soft Cooler 14.8 Quarts | 20 Can Cooler with Handle and Shoulder Straps | Stays Cold for a Day | Insulated Travel Bag with Zipper | BPA-Free | Cream
STANLEY$77.964.7★
Corkcicle Lotus Backpack Cooler Bag - Keeps Drinks Cold All Day - Food Safe Interior - Navy Camo
Corkcicle$105.554.2★
Insulated Cooler Backpack with 2 Stainless Steel Wine Tumblers Leakproof & Spillproof Stylish Vegan Leather Picnic Cooler Bag Lightweight & Portable Holds 24 Cans or 6 Wine Bottles (Beige)
VIN FRESCO$55.604.4★
Corkcicle Lotus Backpack Cooler Bag - Keeps Drinks Cold All Day - Food Safe Interior - Black
Corkcicle$113.744.2★
Corkcicle EOLA Bucket Cooler Bag Rose Quartz 11 x 14 Portable and Lightweight Backpack Cooler Keeps Food & Drinks Cool Adjustable Straps Zippered Closure & Food Safe Interior
Corkcicle$117.164.8★
What buyers say about calpak water bottle holder
What buyers praise and complain about, mined from review topics.What buyers love
“Good quality and easy to carry with backpack style”
“This was a gift”
“Fits plenty of canned beverages with room for ice”
“they all fit perfectly”
“Obsessed and we got a great deal on this”
“Very durable”
“It is very light in weight”
“Does not leak”
“Great cooler bag that is really cute-appreciate the backpack design as easier to carry”
“Very useful on short trips - love it”
What buyers complain about
“I received the wrong color”
“2) the item looks used & dirty”
“large”
Top return reasons
Common questions
- Is calpak water bottle holder profitable to sell on Amazon United States?
- The niche generates $10K/yr across 7 tracked products. 90-day search growth is +121.6%. Flapen's verdict: Skip it (37/100).
- How competitive is the calpak water bottle holder niche?
- 3 brands and 22 sellers compete. The top 5 products take 92% of clicks and top 5 brands hold 100% of demand.
- What do buyers complain about in calpak water bottle holder?
- Top complaints mined from reviews: Color, Product Condition, Size-Overall. The return rate is 2.9%.
- When does demand for calpak water bottle holder peak?
- Demand peaks in May–Jun–Jul; the busiest month runs 3.7× the quietest.
- What does it cost to enter the calpak water bottle holder niche?
- Listings span $55.60–$117.16; the average listing price is $97.31 (sweet spot $15–$100). The average incumbent carries 204 reviews — the moat a new listing must climb.