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Calpak Water Bottle Holder

Fail

The top 5 brands take 100% of clicks, so Calpak Water Bottle Holder is a Fail.

Flapen Score
37
37 / 100
Ranks 8,260 of 8,839 Patio, Lawn & Garden niches · −19 vs the category median of 56
Market size
$10K/yr15K searches / yr
90-day growth
+121.6%search demand this quarter
Competition
92%top-5 click share · 3 brands · 22 sellers

Flapen Score

Calpak Water Bottle Holder against its category

The dotted line is the Patio, Lawn & Garden average. Past it, Calpak Water Bottle Holder is stronger. Inside it, weaker.

37Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Calpak Water Bottle Holder market on Amazon at a glance

Shoppers on Amazon United States searched for Calpak Water Bottle Holder 15K times last year and spent an estimated $10K. All 3 brands take every click. Demand peaks in May–Jun–Jul. Flapen scores it 37 out of 100, a Fail.

01 · Demand

An estimated 0.7% of those searches ended in a purchase.

Shoppers searched for this 15K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 0.7% of those searches ended in a purchase. Searches in the last 90 days moved +121.6% against the 90 days before. Searches, conversion and average price together put the market at an estimated $10K a year.

Searches, last 12 months
15K
Growth, 90 days vs prior 90
+121.6%
Conversion, latest week
0.7%
Market size, estimated
$10Ka year
Peak month
June3.7× the quietest month
Top search term
corkcicle backpack cooler13K searches a year

02 · Price

A sale here is worth $97.31.

Listings sell for $97.31 on average, from $55.60 to $117.16. Amazon reports units sold in ranges. This niche sold 100 to 250 a year. The average listing sells 0 to 100 of them. At $97.31 that is $0 to $10K a year per listing.

Average price
$97.31inside the $15 to $100 sweet spot
Price range
$55.60–$117.16
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
100–250
Units per listing a year
0–100
Revenue per listing a year
$0–$10K
Returns
2.9%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is ads.

100% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #586 within Picnic Baskets, Tables & Accessories. It carries 204 reviews at 4.56 stars, so a new listing needs social proof before a better product.

Sponsored listings
100%
Prime listings
100%
Out of stock, average day
0.0%
Average rank
#586in Picnic Baskets, Tables & Accessories
Average rating
4.56 starsAmazon United States average 4.42 stars
Average reviews
204per listing
Listings tracked
7

04 · Newcomers

Brands here are young.

The brands on the shelf have sold for 34 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
0
Successful launches
0Amazon's first-year sales bar
Average brand age
34 months

Products

Top Calpak Water Bottle Holder products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 92% of clicks. A locked shelf that new listings rarely crack.

Brands

3 falling

Sellers

22

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

92%

Top 20: 100%

Open market

0%

  • Brand 186%
  • Brand 211%
  • Brand 33%
  • Open — no brand owns it (0%)

Demand

Calpak Water Bottle Holder search demand

Weekly searches over the year, seasonality beneath. Pick a range.

1K600Holiday '24Spike '25Prime Day '25Black Friday '25Holiday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: May, Jun, Jul · busiest ÷ quietest = 3.7×

Search terms

Top Calpak Water Bottle Holder search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • corkcicle backpack cooler13K/yr
  • corkcicle cooler backpack2K/yr
  • corkcicle chillpod265/yr

Reviews and returns

What reviews say buyers love and hate about Calpak Water Bottle Holder

We read the reviews and the return reasons for every product selling here.

27%of positive reviews mention “Quality-Overall”
22%of negative reviews mention “Color”
2.9%of orders come back
“I received the wrong color”
A buyer, on “Color”22% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

18 topics

NegativePositive

FAQ

Common Calpak Water Bottle Holder questions

Answered from the same tracked data.