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68

calla lily bulbs

Worth a look

Shows low returns (0.1%), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.

Market size 15Growth 66Conversion 47Competition 79Returns 100Price range 77Avg price 90Brand share 61Review moat 94Quality gap 97

Returns

Incredible0.1%

return rate — above 5% kills the launch gate

Quality gap

Incredible3.8★

avg incumbent rating — lower means beatable quality

Review moat

Great121.12

avg incumbent reviews — the moat a new listing must climb

Avg price

Great$20.97

avg listing price — sweet spot $15–$100

Competition

Great36%

top-5 click share — an open shelf

Price range

Great$5.19–$49.21

cheapest to priciest tracked listing — scored on the share inside $15–$100

Growth

Good+46.0%

90-day search growth — must beat 0% to launch

Brand share

Good68%

top-5 brand share — brands hold most of the demand

Conversion

Okay3.8%

search→purchase rate — share of searches ending in a sale

Market size

Bad$60K

$60K/yr · 75K searches

According to Flapen's Amazon United States niche tracking, calla lily bulbs is a $60K/yr Amazon United States market (75K searches/yr). The top 5 brands hold 68% of demand. Demand peaks in Mar–Apr–May–Jun. Verdict: Worth a look — 68/100.

Data updated Jul 14, 2026 · scored weekly · How we score niches

calla lily bulbs market data

Units sold / yr
3K–3K
avg 0–100/product
Revenue / yr
$52K–$63K
units × avg price
Conversion rate
3.8%
Avg BSR
#4,532
Page quality
0%
Prime
35%
Sponsored
88%
Out of stock
21.4%
Avg brand age
56 months
Avg seller age
176 days

Competition & brand share

Clicks spread well past the top 5 (36% combined) — an open shelf where new products get seen.

Brands

14 falling

Sellers

14

Top-5 brand share

68%

Top 20: 100%

Top-5 click share

36%

Top 20: 72%

Open market

26%

  • CZ Grain21%
  • Seeds Of Strength14%
  • GSB Garden State Bulb12%
  • Easy to Grow12%
  • Willard & May9%
  • Marde Ross & Company6%

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — +46.0% search growth over the last 90 days.
4K3KSpike '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Mar, Apr, May, Jun · busiest ÷ quietest = 6.3×

Top calla lily bulbs search terms

  • calla lily bulbs46K/yr
  • calla lily plants live8K/yr
  • calla lilly bulbs7K/yr
  • cala lily bulbs for planting6K/yr
  • calla lily bulbs for planting5K/yr
  • calla lily seeds4K/yr
All search terms

Top calla lily bulbs products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

0%3%$2K6%$4K9%$5K12%$7K1101001K Reviews — right = deep review moat Market share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 24 tracked products in this niche — three views at once, no toggling.

What buyers say about calla lily bulbs

What buyers praise and complain about, mined from review topics.

What buyers love

Plant Growth48%

“Great germination”

Color17%

“Good variety of colors”

Value For Money11%

“Clearly worth the money”

Quality-Overall9%

“Wonderful Live Plants”

Advertised Vs Actual Product4%

“All as advertised”

Moist/Dry2%

“Its cool & dry”

Instructions/User Manual/Troubleshooting2%

“Followed package instructions exactly as they are written”

Ease Of Use1%

“Easy to plant”

What buyers complain about

Plant Growth55%

“Poor Germination”

Value For Money13%

“Don't waste your money”

Color6%

“got pale Lavender instead”

Quality-Overall5%

“Also the quality of bulbs are not there”

Moist/Dry4%

“Dried out bulbs”

Size-Overall4%

“These bulbs are huge”

Advertised Vs Actual Product3%

“Not as shown”

Functionality-Overall3%

“Nothing sprouted”

Instructions/User Manual/Troubleshooting1%

“No instructions were included with the packet”

Ease Of Use1%

“Too much of a process”

Top return reasons

Advertised Vs Actual Product38%
Plant Growth14%
Functionality-Overall10%
Size-Overall9%
Value For Money5%
Moist/Dry4%
Instructions/User Manual/Troubleshooting4%
Certifications3%
Material Quality3%
Smell3%

Common questions

Is calla lily bulbs profitable to sell on Amazon United States?
The niche generates $60K/yr across 52 tracked products. 0 of 11 products launched in the last 360 days are still selling. 90-day search growth is +46.0%. Flapen's verdict: Worth a look (68/100).
How competitive is the calla lily bulbs niche?
14 brands and 14 sellers compete. The top 5 products take 36% of clicks and top 5 brands hold 68% of demand.
What do buyers complain about in calla lily bulbs?
Top complaints mined from reviews: Plant Growth, Value For Money, Color. The return rate is 0.1%.
When does demand for calla lily bulbs peak?
Demand peaks in Mar–Apr–May–Jun; the busiest month runs 6.3× the quietest.
What does it cost to enter the calla lily bulbs niche?
Listings span $5.19–$49.21; the average listing price is $20.97 (sweet spot $15–$100). The average incumbent carries 121 reviews — the moat a new listing must climb.