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California Wildflower Seeds

Fail

Shoppers spend an estimated $40K a year here, so California Wildflower Seeds is a Fail.

Flapen Score
43
43 / 100
Ranks 7,607 of 8,839 Patio, Lawn & Garden niches · −13 vs the category median of 56
Market size
$40K/yr56K searches / yr
90-day growth
-15.4%search demand this quarter
Competition
68%top-5 click share · 11 brands · 14 sellers

Flapen Score

California Wildflower Seeds against its category

The dotted line is the Patio, Lawn & Garden average. Past it, California Wildflower Seeds is stronger. Inside it, weaker.

43Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The California Wildflower Seeds market on Amazon at a glance

Shoppers on Amazon United States searched for California Wildflower Seeds 56K times last year and spent an estimated $40K. The top 5 brands take 90% of clicks. Demand peaks in Feb–Mar–Apr–May. Flapen scores it 43 out of 100, a Fail.

01 · Demand

An estimated 5.7% of those searches ended in a purchase.

Shoppers searched for this 56K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 5.7% of those searches ended in a purchase. Searches in the last 90 days moved -15.4% against the 90 days before. Searches, conversion and average price together put the market at an estimated $40K a year.

Searches, last 12 months
56K
Growth, 90 days vs prior 90
-15.4%
Conversion, latest week
5.7%
Market size, estimated
$40Ka year
Peak month
April3.0× the quietest month
Top search term
california wildflower seeds15K searches a year

02 · Price

A sale here is worth $12.61.

Listings sell for $12.61 on average, from $5.94 to $27.28. Amazon reports units sold in ranges. This niche sold 4K to 5K a year. The average listing sells 100 to 250 of them. At $12.61 that is $1K to $3K a year per listing.

Average price
$12.61under the $15 to $100 sweet spot
Price range
$5.94–$27.28
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
4K–5K
Units per listing a year
100–250
Revenue per listing a year
$1K–$3K
Returns
0.3%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is ads and reviews.

100% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #490 within Flowers. It carries 1,941 reviews at 4.18 stars, so a new listing needs social proof before a better product.

Sponsored listings
100%
Prime listings
100%
Out of stock, average day
0.0%
Average rank
#490in Flowers
Average rating
4.18 starsAmazon United States average 4.42 stars
Average reviews
1,941per listing
Listings tracked
19

04 · Newcomers

3 of last year's 3 launches cleared the first-year sales bar.

3 products launched here in the last 12 months. 3 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 52 months on average, so the names here are settling in.

Launched, last 12 months
3
Successful launches
3Amazon's first-year sales bar
Average brand age
52 months

Products

Top California Wildflower Seeds products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 68% of clicks. Leaders hold, but buyers still shop past them.

Brands

11 falling

Sellers

14

Top-5 brand share

90%

Top 20: 100%

Top-5 click share

68%

Top 20: 100%

Open market

8%

  • Brand 164%
  • Brand 211%
  • Brand 37%
  • Brand 44%
  • Brand 54%
  • Brand 62%
  • Open — no brand owns it (5 brands, 8%)

Demand

California Wildflower Seeds search demand

Weekly searches over the year, seasonality beneath. Pick a range.

1K750Black Friday '24Holiday '24Spike '25Black Friday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Feb, Mar, Apr, May · busiest ÷ quietest = 3.0×

Search terms

Top California Wildflower Seeds search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • california wildflower seeds15K/yr
  • drought tolerant wildflower seeds6K/yr
  • drought tolerant plants9K/yr
  • california native wildflower seeds10K/yr
  • california wildflower seed mix7K/yr
  • california native seeds4K/yr
  • drought resistant wildflower seeds5K/yr

Reviews and returns

What reviews say buyers love and hate about California Wildflower Seeds

We read the reviews and the return reasons for every product selling here.

54%of positive reviews mention “Plant Growth”
65%of negative reviews mention “Plant Growth”
0.3%of orders come back
“Disappointing growth”
A buyer, on “Plant Growth”65% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

18 topics

NegativePositive

FAQ

Common California Wildflower Seeds questions

Answered from the same tracked data.