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California Flag

Fail

The top 5 products take 74% of clicks, so California Flag is a Fail.

Flapen Score
49
49 / 100
Ranks 6,400 of 8,839 Patio, Lawn & Garden niches · −7 vs the category median of 56
Market size
$138K/yr100K searches / yr
90-day growth
+31.4%search demand this quarter
Competition
74%top-5 click share · 13 brands · 15 sellers

Flapen Score

California Flag against its category

The dotted line is the Patio, Lawn & Garden average. Past it, California Flag is stronger. Inside it, weaker.

49Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The California Flag market on Amazon at a glance

Shoppers on Amazon United States searched for California Flag 100K times last year and spent an estimated $138K. The top 5 brands take 79% of clicks. Demand peaks in Jun–Jul. Flapen scores it 49 out of 100, a Fail.

01 · Demand

An estimated 6.7% of those searches ended in a purchase.

Shoppers searched for this 100K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 6.7% of those searches ended in a purchase. Searches in the last 90 days moved +31.4% against the 90 days before. Searches, conversion and average price together put the market at an estimated $138K a year.

Searches, last 12 months
100K
Growth, 90 days vs prior 90
+31.4%
Conversion, latest week
6.7%
Market size, estimated
$138Ka year
Peak month
June5.9× the quietest month
Top search term
california flag68K searches a year

02 · Price

A sale here is worth $20.61.

Listings sell for $20.61 on average, from $6.01 to $37.74. Amazon reports units sold in ranges. This niche sold 8K to 10K a year. The average listing sells 500 to 750 of them. At $20.61 that is $10K to $15K a year per listing.

Average price
$20.61inside the $15 to $100 sweet spot
Price range
$6.01–$37.74
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
8K–10K
Units per listing a year
500–750
Revenue per listing a year
$10K–$15K
Returns
2.8%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is ads.

93% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.5% of listings are out of stock. The average listing ranks #3,489 within Flags. It carries 1,229 reviews at 4.45 stars, so a new listing needs social proof before a better product.

Sponsored listings
93%
Prime listings
100%
Out of stock, average day
0.5%
Average rank
#3,489in Flags
Average rating
4.45 starsAmazon United States average 4.42 stars
Average reviews
1,229per listing
Listings tracked
14

04 · Newcomers

0 of last year's 1 launches cleared the first-year sales bar.

1 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 60 months on average, so the names here are established.

Launched, last 12 months
1
Successful launches
0Amazon's first-year sales bar
Average brand age
60 months

Products

Top California Flag products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 74% of clicks. A locked shelf that new listings rarely crack.

Brands

13 rising

Sellers

15

Top-5 brand share

79%

Top 20: 100%

Top-5 click share

74%

Top 20: 100%

Open market

18%

  • Brand 132%
  • Brand 222%
  • Brand 314%
  • Brand 46%
  • Brand 54%
  • Brand 64%
  • Open — no brand owns it (7 brands, 18%)

Demand

California Flag search demand

Weekly searches over the year, seasonality beneath. Pick a range.

30K20KSpike '24Spike '25Prime Day '25Spike '26Prime Day '26SepDecMarJunAugNovMarMay

Peak months: Jun, Jul · busiest ÷ quietest = 5.9×

Search terms

Top California Flag search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • california flag68K/yr
  • california flag 3x5 outdoor14K/yr
  • california state flag9K/yr
  • california republic flag6K/yr
  • california flag with pole3K/yr

Reviews and returns

What reviews say buyers love and hate about California Flag

We read the reviews and the return reasons for every product selling here.

31%of positive reviews mention “Quality-Overall”
18%of negative reviews mention “Quality-Overall”
2.8%of orders come back
“Very cheaply made”
A buyer, on “Quality-Overall”18% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

15 topics

NegativePositive

FAQ

Common California Flag questions

Answered from the same tracked data.