Is calendula seeds profitable to sell on Amazon United States?

The niche generates $156K/yr across 25 tracked products. 2 of 8 products launched in the last 360 days are still selling. 90-day search growth is +9.5%. Flapen's verdict: Worth a look (56/100).

How competitive is the calendula seeds niche?

14 brands and 17 sellers compete. The top 5 products take 52% of clicks and top 5 brands hold 72% of demand.

What do buyers complain about in calendula seeds?

Top complaints mined from reviews: Plant Growth, Value For Money, Color. The return rate is 0.2%.

When does demand for calendula seeds peak?

Demand peaks in Mar–Apr–May; the busiest month runs 5.9× the quietest.

What does it cost to enter the calendula seeds niche?

Listings span $4.63–$20.53; the average listing price is $9.33 (sweet spot $15–$100). The average incumbent carries 744 reviews — the moat a new listing must climb.

calendula seeds

Worth a look

Shows low returns (0.2%), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.

Returns

Incredible0.2%

return rate — above 5% kills the launch gate

Conversion

Great11.6%

search→purchase rate — share of searches ending in a sale

Review moat

Good743.88

avg incumbent reviews — the moat a new listing must climb

Quality gap

Good4.4★

avg incumbent rating — lower means beatable quality

Competition

Good52%

top-5 click share — leaders hold, buyers still browse

Brand share

Good72%

top-5 brand share — brands hold most of the demand

Growth

Okay+9.5%

90-day search growth — must beat 0% to launch

Price range

Okay$4.63–$20.53

cheapest to priciest tracked listing — scored on the share inside $15–$100

Market size

Okay$156K

$156K/yr · 145K searches

Avg price

Okay$9.33

avg listing price — sweet spot $15–$100

Signals No Dominant Brand Low Review Barrier

According to Flapen's Amazon United States niche tracking, calendula seeds is a $156K/yr Amazon United States market (145K searches/yr). The top 5 brands hold 72% of demand. Demand peaks in Mar–Apr–May. Verdict: Worth a look — 56/100.

Data updated Jul 14, 2026 · scored weekly · How we score niches

calendula seeds market data

Units sold / yr: 15K–20K; avg 500–750/product
Revenue / yr: $140K–$187K; units × avg price
Conversion rate: 11.6%
Avg BSR: #1,082
Page quality: 0%
Prime: 100%
Sponsored: 68%
Out of stock: 1.8%
Avg brand age: 62 months
Avg seller age: 177 days

Competition & brand share

The top 5 products take 52% of clicks — established leaders, but buyers still shop beyond them.

Brands

14 rising

Sellers

Top-5 brand share

72%

Top 20: 100%

Top-5 click share

52%

Top 20: 96%

Open market

19%

SURVIVAL GARDEN SEEDS19%
Seed Needs16%
Organo Republic16%
Sow Right Seeds12%
Gardeners Basics9%
KVITER8%

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — +9.5% search growth over the last 90 days.

Peak months: Mar, Apr, May · busiest ÷ quietest = 5.9×

Open Trend

Top calendula seeds search terms

calendula seeds114K/yr +11.3%11.9% conv.
calendula seeds for planting16K/yr -6.5%12.9% conv.
calendula plants live3K/yr +110.9%3.1% conv.
calendula plant3K/yr +55.5%3.2% conv.
calendula officinalis seeds3K/yr -1.0%8.5% conv.
calendula seed3K/yr -2.7%9.9% conv.
calendula flowers seeds3K/yr -50.4%9.1% conv.

All search terms

Top calendula seeds products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 24 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

Calendula Seeds Pack 1 oz - Over 3 250 Non-GMO Heirloom Calendula Seeds for Planting Indoor & Outdoor Gardening Flower Seed for Planting Home and Garden Flowers Seed in Individual Packet

Organo Republic$12.874.5★1,873 rev

Seed Needs Calendula Seeds Pacific Beauty Mix 5 000 Seeds Bulk Pack

Seed Needs$7.924.3★133 rev

Gardeners Basics Calendula Seeds for Planting (Pacific Beauty Mix) - Annual Flower Seeds Great for Cut Flower Gardens Herbal Tea and for Medicinal Purposes Open Pollinated Flower Seed

Gardeners Basics$4.804.5★559 rev

Calendula Seeds for Planting - 4 Variety Collection - Survival Garden Seeds

SURVIVAL GARDEN SEEDS$9.974.7★64 rev

KVITER 1500 Mix Pacific Beauty Calendula Seeds (Calendula Officinalis) - Pot Marigold Heirloom and Non GMO - Annual Flower Seeds in Seed Packets for Outdoor and Indoor Garden Containers Cut Flowers

KVITER$7.034.0★2,668 rev

Newest

by launch date

LUOJIBIE Calendula Seeds Calendula Seeds for Planting Outdoor & Indoor 4 000+ Pacific Beauty Mix Annual Flower Seeds Bulk Non-GMO Flower Seeds Large Blooms Easy to Grow

LUOJIBIE$9.63591 rev

4mo ago

KVITER 1500 Mix Pacific Beauty Calendula Seeds (Calendula Officinalis) - Pot Marigold Heirloom and Non GMO - Annual Flower Seeds in Seed Packets for Outdoor and Indoor Garden Containers Cut Flowers

KVITER$7.032,668 rev

5mo ago

Calendula Seeds Pack 1 oz - Over 3 250 Non-GMO Heirloom Calendula Seeds for Planting Indoor & Outdoor Gardening Flower Seed for Planting Home and Garden Flowers Seed in Individual Packet

Organo Republic$12.871,873 rev

5mo ago

Calendula Seeds Pack 4 oz - Over 13 000 Non-GMO Heirloom Calendula Seeds for Planting Indoor & Outdoor Gardening Flower Seed for Planting Home and Garden Flowers Seed in Individual Packet

Organo Republic$20.531,873 rev

5mo ago

SunHaven Seeds Calendula Seeds Pacific Beauty Mix 3 000+ Seeds 1 oz Bulk Extra Large Resealable Packet Open Pollinated Non-GMO Calendula officinalis Seeds for Vibrant Orange and Yellow Blooms

SunHaven Seeds$9.4847 rev

7mo ago

What buyers say about calendula seeds

What buyers praise and complain about, mined from review topics.

What buyers love

Plant Growth50%

“Easy to grow”

Quality-Overall13%

“Good quality seeds”

Color7%

“Really loved the colors”

Value For Money6%

“Good value”

Ease Of Use6%

“easy to store”

Size-Overall2%

“size accurate to description”

Pureness2%

“Edible seeds”

Gifting Purpose2%

“I was able to gift them to attendees of my baby shower: Baby in Bloom”

Durability2%

“It is a nice durable”

Recycle/Reuse2%

“a huge amount in a well-designed resealable bag with clear instructions”

What buyers complain about

Plant Growth59%

“not growing”

Value For Money12%

“Not worth the money”

Color5%

“less color than expected”

Size-Overall5%

“Bigger package than I expected”

Advertised Vs Actual Product4%

“much lower than advertised”

Natural Resource Wastage3%

“Waste of time and money”

Smell3%

“When I opened they smelled terrible”

Hard Feel1%

“rough”

Top return reasons

Value For Money23%

Plant Growth20%

Advertised Vs Actual Product16%

Functionality-Overall15%

Moist/Dry6%

Certifications5%

Size-Overall5%

Leak-Proof2%

Color2%

Charging2%

Common questions

Is calendula seeds profitable to sell on Amazon United States?: The niche generates $156K/yr across 25 tracked products. 2 of 8 products launched in the last 360 days are still selling. 90-day search growth is +9.5%. Flapen's verdict: Worth a look (56/100).
How competitive is the calendula seeds niche?: 14 brands and 17 sellers compete. The top 5 products take 52% of clicks and top 5 brands hold 72% of demand.
What do buyers complain about in calendula seeds?: Top complaints mined from reviews: Plant Growth, Value For Money, Color. The return rate is 0.2%.
When does demand for calendula seeds peak?: Demand peaks in Mar–Apr–May; the busiest month runs 5.9× the quietest.
What does it cost to enter the calendula seeds niche?: Listings span $4.63–$20.53; the average listing price is $9.33 (sweet spot $15–$100). The average incumbent carries 744 reviews — the moat a new listing must climb.

calendula seeds

calendula seeds market data

Competition & brand share

Demand & seasonality

Top calendula seeds search terms

Top calendula seeds products on Amazon

Top sellers

Newest

Trending

What buyers say about calendula seeds

What buyers love

What buyers complain about

Top return reasons

Common questions

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