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Calcium Chloride Ice Melt

Fail

Demand is soft, at -48.5% this quarter, so Calcium Chloride Ice Melt is a Fail.

Flapen Score
42
42 / 100
Ranks 7,765 of 8,839 Patio, Lawn & Garden niches · −14 vs the category median of 56
Market size
$108K/yr74K searches / yr
90-day growth
-48.5%search demand this quarter
Competition
76%top-5 click share · 11 brands · 26 sellers

Flapen Score

Calcium Chloride Ice Melt against its category

The dotted line is the Patio, Lawn & Garden average. Past it, Calcium Chloride Ice Melt is stronger. Inside it, weaker.

42Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Calcium Chloride Ice Melt market on Amazon at a glance

Shoppers on Amazon United States searched for Calcium Chloride Ice Melt 74K times last year and spent an estimated $108K. The top 5 brands take 84% of clicks. Demand peaks in Jan–Feb–Dec. Flapen scores it 42 out of 100, a Fail.

01 · Demand

An estimated 4.3% of those searches ended in a purchase.

Shoppers searched for this 74K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 4.3% of those searches ended in a purchase. Searches in the last 90 days moved -48.5% against the 90 days before. Searches, conversion and average price together put the market at an estimated $108K a year.

Searches, last 12 months
74K
Growth, 90 days vs prior 90
-48.5%
Conversion, latest week
4.3%
Market size, estimated
$108Ka year
Peak month
February37.5× the quietest month
Top search term
calcium chloride pellets60K searches a year

02 · Price

A sale here is worth $33.66.

Listings sell for $33.66 on average, from $8.07 to $80.03. Amazon reports units sold in ranges. This niche sold 3K to 3K a year. The average listing sells 100 to 250 of them. At $33.66 that is $3K to $8K a year per listing.

Average price
$33.66inside the $15 to $100 sweet spot
Price range
$8.07–$80.03
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
3K–3K
Units per listing a year
100–250
Revenue per listing a year
$3K–$8K
Returns
0.9%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is low.

85% of listings pay for placement with sponsored ads. 77% ship with Prime. On an average day, 25.1% of listings are out of stock. The average listing ranks #258 within Snow Removal. It carries 385 reviews at 4.56 stars, so a new listing needs social proof before a better product.

Sponsored listings
85%
Prime listings
77%
Out of stock, average day
25.1%
Average rank
#258in Snow Removal
Average rating
4.56 starsAmazon United States average 4.42 stars
Average reviews
385per listing
Listings tracked
13

04 · Newcomers

1 of last year's 1 launches cleared the first-year sales bar.

1 products launched here in the last 12 months. 1 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 75 months on average, so the names here are established.

Launched, last 12 months
1
Successful launches
1Amazon's first-year sales bar
Average brand age
75 months

Products

Top Calcium Chloride Ice Melt products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 76% of clicks. A locked shelf that new listings rarely crack.

Brands

11 falling

Sellers

26

Top-5 brand share

84%

Top 20: 100%

Top-5 click share

76%

Top 20: 100%

Open market

12%

  • Brand 132%
  • Brand 217%
  • Brand 317%
  • Brand 412%
  • Brand 56%
  • Brand 65%
  • Open — no brand owns it (5 brands, 12%)

Demand

Calcium Chloride Ice Melt search demand

Weekly searches over the year, seasonality beneath. Pick a range.

23K18KSpike '24Holiday '24Spike '25Black Friday '25Holiday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Jan, Feb, Dec · busiest ÷ quietest = 37.5×

Search terms

Top Calcium Chloride Ice Melt search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • calcium chloride pellets60K/yr
  • calcium chloride 50 lb8K/yr
  • calcium chloride 50 lb bag3K/yr
  • calcium chloride pellets 50lb3K/yr

Reviews and returns

What reviews say buyers love and hate about Calcium Chloride Ice Melt

We read the reviews and the return reasons for every product selling here.

22%of positive reviews mention “Value For Money”
33%of negative reviews mention “Value For Money”
0.9%of orders come back
“This is a very small amount for the money”
A buyer, on “Value For Money”33% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

18 topics

NegativePositive

FAQ

Common Calcium Chloride Ice Melt questions

Answered from the same tracked data.