Is calathea plant live profitable to sell on Amazon United States?

The niche generates $15K/yr across 36 tracked products. 2 of 3 products launched in the last 360 days are still selling. 90-day search growth is +0.3%. Flapen's verdict: Worth a look (50/100).

How competitive is the calathea plant live niche?

16 brands and 15 sellers compete. The top 5 products take 49% of clicks and top 5 brands hold 74% of demand.

What do buyers complain about in calathea plant live?

Top complaints mined from reviews: Plant Growth, Size-Overall, Advertised Vs Actual Product. The return rate is 0.0%.

When does demand for calathea plant live peak?

Demand is steady year-round — the busiest month runs 1.5× the quietest.

What does it cost to enter the calathea plant live niche?

Listings span $12.26–$46.21; the average listing price is $26.34 (sweet spot $15–$100). The average incumbent carries 2,046 reviews — the moat a new listing must climb.

calathea plant live

Worth a look

Shows low returns (0.0%), but a small market ($15K/yr) keeps it on the watch list.

Returns

Incredible0.0%

return rate — above 5% kills the launch gate

Avg price

Incredible$26.34

avg listing price — sweet spot $15–$100

Price range

Great$12.26–$46.21

cheapest to priciest tracked listing — scored on the share inside $15–$100

Quality gap

Great4.1★

avg incumbent rating — lower means beatable quality

Competition

Good49%

top-5 click share — leaders hold, buyers still browse

Brand share

Good74%

top-5 brand share — brands hold most of the demand

Review moat

Okay2,046.33

avg incumbent reviews — the moat a new listing must climb

Growth

Okay+0.3%

90-day search growth — must beat 0% to launch

Conversion

Bad0.8%

search→purchase rate — share of searches ending in a sale

Market size

Bad$15K

$15K/yr · 69K searches

According to Flapen's Amazon United States niche tracking, calathea plant live is a $15K/yr Amazon United States market (69K searches/yr). The top 5 brands hold 74% of demand. Verdict: Worth a look — 50/100.

Data updated Jul 14, 2026 · scored weekly · How we score niches

calathea plant live market data

Units sold / yr: 1K–1K; avg 0–100/product
Revenue / yr: $26K–$33K; units × avg price
Conversion rate: 0.8%
Avg BSR: #5,420
Page quality: 0%
Prime: 47%
Sponsored: 78%
Out of stock: 4.0%
Avg brand age: 44 months
Avg seller age: 189 days

Competition & brand share

The top 5 products take 49% of clicks — established leaders, but buyers still shop beyond them.

Brands

16 rising

Sellers

Top-5 brand share

74%

Top 20: 100%

Top-5 click share

49%

Top 20: 84%

Open market

21%

Plants for Pets24%
Generic20%
Fam Plants16%
Costa Farms8%
California Tropicals5%
American Plant Exchange5%

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — +0.3% search growth over the last 90 days.

No pronounced peak months · busiest ÷ quietest = 1.5×

Open Trend

Top calathea plant live search terms

calathea plant live40K/yr -4.8%1.5% conv.
calathea21K/yr +11.2%1.0% conv.
calathea plant5K/yr -16.2%1.0% conv.
calathea live plant2K/yr +62.8%0.7% conv.
calathea live plants1K/yr +15.4%0.7% conv.
purple calathea plant live222/yr +44.2%0.0% conv.
purple calathea268/yr -56.8%0.0% conv.
calathea couture plant47/yr +1000.0%0.0% conv.
calathea couture53/yr -20.0%0.0% conv.
calathea plant live purple24/yr -83.3%0.0% conv.

All search terms

Top calathea plant live products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 24 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

Rattlesnake Calathea Live Plant - Air Purifier Colorful House Plant Ideal for Home Decor and Room Decor - Rattlesnake for Indoor Plants Calathea Lancifolia Prayer Plant

Generic$21.914.3★1,217 rev

Calathea Collection (4 Pack) Live Plants - Prayer Plants Air Purifying Plant Indoor Easy Plants Live Houseplants Perfect for Home Room or Office Decor Real Plants Indoor/Outdoor

Fam Plants$34.933.9★48 rev

Pet Safe Live Prayer Plant Calathea Collection (3PK) in 4 Inch Pots Pet Friendly Houseplants Rattlesnake Plant Orbifolia Non-Toxic Houseplant Mix

Plants for Pets$27.434.8★21 rev

Live Calathea Houseplant (4 Pack) Pet Safe Plants for Cats & Dogs Makoyana Rattlesnake Roseopicta Air Purifying Indoor Plant Mix Freddie Orbifolia Prayer Plants Real Calatheas 4.25 in. Pots

Plants for Pets$34.664.1★1,028 rev

Stromanthe Triostar - Colorful Live Indoor Plant Calathea Prayer Plant Air Purifier & Elegant Home Decor Ideal for Room Decor Triostar Houseplant

Generic$21.944.3★323 rev

Newest

by launch date

ragnaroc Calathea Plants Live Variety Pack +4 Tall - 4ct - Prayer Plant Live Houseplants Pet Safe Air Purifying Plant - Tropical Real Plants Live Calathea Plant Indoor/Outdoor

ragnaroc$34.382 rev

1mo ago

Easy to Grow Live Houseplants (6 Pack) Deluxe Collection of Assorted Air Purifying Indoor Plants Peperomia Spider Plants No Duplicates Pothos Easy Plant Care 2 in Pots Begonia Croton

Plants for Pets$22.373,263 rev

3mo ago

Pet Safe Live Prayer Plant Calathea Collection (3PK) in 4 Inch Pots Pet Friendly Houseplants Rattlesnake Plant Orbifolia Non-Toxic Houseplant Mix

Plants for Pets$27.4321 rev

4mo ago

Calathea Collection (4 Pack) Live Plants Stunning Foliage Prayer Plants Like Orbifolia Rose Painted White Star & Dottie Easy Indoor Tropical Plants Pet Friendly Natural Air Purifiers

Fam Plants$30.79138 rev

1y ago

Costa Farms Calathea Pink Star Live Plant in Decorative Pot Indoor Houseplant Perfect for Home Room or Office Decor Great House Warming or Birthday Gift 12-18 Inches Tall

Costa Farms$28.20200 rev

1y ago

What buyers say about calathea plant live

What buyers praise and complain about, mined from review topics.

What buyers love

Plant Growth55%

“Plants seem to be growing nicely”

Quality-Overall10%

“Amazing Quality”

Value For Money7%

“Great value”

Color5%

“The colors are amazing”

Size-Overall3%

“Good size”

Advertised Vs Actual Product3%

“Better than Expected”

Ease Of Use2%

“easy to plant”

Strength1%

“They are so healthy”

Moist/Dry1%

“the soil was still moist”

Gifting Purpose1%

“Valentine gift”

What buyers complain about

Plant Growth31%

“refusing to grow any new ones”

Size-Overall12%

“The plant was small”

Advertised Vs Actual Product11%

“Looks nothing like the picture”

Moist/Dry8%

“just all very wet”

Durability8%

“is literally falling apart”

Value For Money6%

“Overpriced”

Color4%

“Some turning yellow”

Quality-Overall4%

“So disappointed in the quality of these plants”

Contamination2%

“one came with ALOT of mold :”

Shape/Style1%

“They arrived in bad shape”

Top return reasons

Plant Growth36%

Moist/Dry15%

Advertised Vs Actual Product14%

Size-Overall11%

Color9%

Durability4%

Defective Material/Parts2%

Material Quality1%

Contamination1%

Functionality-Overall1%

Common questions

Is calathea plant live profitable to sell on Amazon United States?: The niche generates $15K/yr across 36 tracked products. 2 of 3 products launched in the last 360 days are still selling. 90-day search growth is +0.3%. Flapen's verdict: Worth a look (50/100).
How competitive is the calathea plant live niche?: 16 brands and 15 sellers compete. The top 5 products take 49% of clicks and top 5 brands hold 74% of demand.
What do buyers complain about in calathea plant live?: Top complaints mined from reviews: Plant Growth, Size-Overall, Advertised Vs Actual Product. The return rate is 0.0%.
When does demand for calathea plant live peak?: Demand is steady year-round — the busiest month runs 1.5× the quietest.
What does it cost to enter the calathea plant live niche?: Listings span $12.26–$46.21; the average listing price is $26.34 (sweet spot $15–$100). The average incumbent carries 2,046 reviews — the moat a new listing must climb.