Skip to content

Cal Mag

Maybe

An estimated 0.4% of orders come back. But the products selling today already average 4.7★, so Cal Mag is a Maybe.

Flapen Score
59
59 / 100
Top 36% of 8,839 Patio, Lawn & Garden niches · +3 vs the category median of 56
Market size
$801K/yr305K searches / yr
90-day growth
+43.9%search demand this quarter
Competition
67%top-5 click share · 10 brands · 63 sellers

Flapen Score

Cal Mag against its category

The dotted line is the Patio, Lawn & Garden average. Past it, Cal Mag is stronger. Inside it, weaker.

59Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Cal Mag market on Amazon at a glance

Shoppers on Amazon United States searched for Cal Mag 305K times last year and spent an estimated $801K. The top 5 brands take 87% of clicks. Demand peaks in May–Jun–Jul. Flapen scores it 59 out of 100, a Maybe.

01 · Demand

An estimated 12.5% of those searches ended in a purchase.

Shoppers searched for this 305K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 12.5% of those searches ended in a purchase. Searches in the last 90 days moved +43.9% against the 90 days before. Searches, conversion and average price together put the market at an estimated $801K a year.

Searches, last 12 months
305K
Growth, 90 days vs prior 90
+43.9%
Conversion, latest week
12.5%
Market size, estimated
$801Ka year
Peak month
July2.2× the quietest month
Top search term
cal mag99K searches a year

02 · Price

A sale here is worth $21.06.

Listings sell for $21.06 on average, from $11.44 to $40.83. Amazon reports units sold in ranges. This niche sold 30K to 40K a year. The average listing sells 2,000 to 2,500 of them. At $21.06 that is $42K to $53K a year per listing.

Average price
$21.06inside the $15 to $100 sweet spot
Price range
$11.44–$40.83
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
30K–40K
Units per listing a year
2,000–2,500
Revenue per listing a year
$42K–$53K
Returns
0.4%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is reviews.

78% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #494 within Soils, Mulches & Planting Media. It carries 4,186 reviews at 4.72 stars, so a new listing needs social proof before a better product.

Sponsored listings
78%
Prime listings
100%
Out of stock, average day
0.0%
Average rank
#494in Soils, Mulches & Planting Media
Average rating
4.72 starsAmazon United States average 4.42 stars
Average reviews
4,186per listing
Listings tracked
18

04 · Newcomers

1 of last year's 1 launches cleared the first-year sales bar.

1 products launched here in the last 12 months. 1 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 106 months on average, so the names here are established.

Launched, last 12 months
1
Successful launches
1Amazon's first-year sales bar
Average brand age
106 months

Products

Top Cal Mag products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 67% of clicks. Leaders hold, but buyers still shop past them.

Brands

10 falling

Sellers

63

Top-5 brand share

87%

Top 20: 100%

Top-5 click share

67%

Top 20: 100%

Open market

6%

  • Brand 130%
  • Brand 223%
  • Brand 316%
  • Brand 410%
  • Brand 59%
  • Brand 67%
  • Open — no brand owns it (4 brands, 6%)

Demand

Cal Mag search demand

Weekly searches over the year, seasonality beneath. Pick a range.

15K10KSpike '25Prime Day '25Holiday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: May, Jun, Jul · busiest ÷ quietest = 2.2×

Search terms

Top Cal Mag search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • cal mag99K/yr
  • cal mag for plants55K/yr
  • calmag48K/yr
  • calmag for plants24K/yr
  • cal-mag11K/yr
  • calmag for cannabis12K/yr
  • cal-mag for plants8K/yr
  • calmag+7K/yr
  • cal mag for cannabis18K/yr
  • cal mag fertilizer4K/yr

Reviews and returns

What reviews say buyers love and hate about Cal Mag

We read the reviews and the return reasons for every product selling here.

24%of positive reviews mention “Plant Growth”
43%of negative reviews mention “Plant Growth”
0.4%of orders come back
“I cant believe how desperate I was getting with my plants”
A buyer, on “Plant Growth”43% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

16 topics

NegativePositive

FAQ

Common Cal Mag questions

Answered from the same tracked data.