Is cal profitable to sell on Amazon United States?

The niche generates $38K/yr across 6 tracked products. 0 of 3 products launched in the last 360 days are still selling. 90-day search growth is -3.5%. Flapen's verdict: Skip it (37/100).

How competitive is the cal niche?

4 brands and 5 sellers compete. The top 5 products take 97% of clicks and top 5 brands hold 100% of demand.

When does demand for cal peak?

Demand is steady year-round — the busiest month runs 1.4× the quietest.

What does it cost to enter the cal niche?

Listings span $12.23–$56.44; the average listing price is $22.91 (sweet spot $15–$100). The average incumbent carries 87 reviews — the moat a new listing must climb.

cal

Skip it

Brand-locked demand (top 5 brands take 100% of clicks) — this niche doesn't clear our bar today.

Returns

Incredible0.0%

return rate — above 5% kills the launch gate

Review moat

Incredible87.17

avg incumbent reviews — the moat a new listing must climb

Avg price

Incredible$22.91

avg listing price — sweet spot $15–$100

Price range

Great$12.23–$56.44

cheapest to priciest tracked listing — scored on the share inside $15–$100

Quality gap

Great4.3★

avg incumbent rating — lower means beatable quality

Growth

Bad-3.5%

90-day search growth — must beat 0% to launch

Market size

Bad$38K

$38K/yr · 1.0M searches

Conversion

Bad0.2%

search→purchase rate — share of searches ending in a sale

Competition

Bad97%

top-5 click share — a locked-up shelf

Brand share

Bad100%

top-5 brand share — brand-locked demand

Signals Low Review Barrier Out of Stock

According to Flapen's Amazon United States niche tracking, cal is a $38K/yr Amazon United States market (1.0M searches/yr). The top 5 brands hold 100% of demand. Verdict: Skip it — 37/100.

Data updated Jul 15, 2026 · scored weekly · How we score niches

cal market data

Units sold / yr: 2K–2K; avg 250–500/product
Revenue / yr: $34K–$46K; units × avg price
Conversion rate: 0.2%
Avg BSR: #383
Page quality: 0%
Prime: 17%
Sponsored: 67%
Out of stock: 19.2%
Avg brand age: 79 months
Avg seller age: 155 days

Competition & brand share

The top 5 products capture 97% of clicks — a locked-up shelf that new listings rarely crack.

Brands

4 falling

Sellers

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

97%

Top 20: 100%

Open market

YERBERO39%
generic33%
Unearthed25%
Generic3%

Demand & seasonality

Weekly Amazon search volume, last 57 weeks — -3.5% search growth over the last 90 days.

No pronounced peak months · busiest ÷ quietest = 1.4×

Open Trend

Top cal search terms

cal1.0M/yr -3.6%0.1% conv.
cal para nixtamal8K/yr -3.8%2.5% conv.
cal mexicana5K/yr +41.2%2.1% conv.
cal para cocinar maiz2K/yr -6.1%1.4% conv.

All search terms

Top cal products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 6 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

Yerbero - Mexican Cal (Lime Powrder) 4 oz (114 gr) | Cal Mexicana Para Nixtamal o Sazonador Mexicano | Premium Quality For Nixtamalization & Tortilla Making - Imported From Mexico.

YERBERO$13.084.4★221 rev

Fine-Soft White Ground Limestone Powder All Natural Lime for Lawns and Chicken Coop Calcium Carbonate Rock Dust Fine Powder for Industry and Agriculture - (50 lb)

Unearthed$56.444.6★242 rev

Premium Mexican Cal Para Nixtamal - Food Grade Calcium Hydroxide for Authentic Tortilla & Masa Making Nixtamalization and Tamales - High Purity Lime Powder 5 Lb

generic$24.774.4★18 rev

Premium Mexican Cal Para Nixtamal - Food Grade Calcium Hydroxide for Authentic Tortilla & Masa Making Nixtamalization and Tamales - High Purity Lime Powder 2.5 Lb

generic$12.824.4★18 rev

Premium Mexican Cal Para Nixtamal - Food Grade Calcium Hydroxide for Authentic Tortilla & Masa Making Nixtamalization and Tamales - High Purity Lime Powder 1 Lb

generic$12.234.4★18 rev

Newest

by launch date

Premium Mexican Cal Para Nixtamal - Food Grade Calcium Hydroxide for Authentic Tortilla & Masa Making Nixtamalization and Tamales - High Purity Lime Powder 2.5 Lb

generic$12.8218 rev

3mo ago

Premium Mexican Cal Para Nixtamal - Food Grade Calcium Hydroxide for Authentic Tortilla & Masa Making Nixtamalization and Tamales - High Purity Lime Powder 1 Lb

generic$12.2318 rev

3mo ago

Premium Mexican Cal Para Nixtamal - Food Grade Calcium Hydroxide for Authentic Tortilla & Masa Making Nixtamalization and Tamales - High Purity Lime Powder 5 Lb

generic$24.7718 rev

7mo ago

Yerbero - Mexican Cal (Lime Powrder) 4 oz (114 gr) | Cal Mexicana Para Nixtamal o Sazonador Mexicano | Premium Quality For Nixtamalization & Tortilla Making - Imported From Mexico.

YERBERO$13.08221 rev

3y ago

5oz Mexican Cal (Lime Powder) Cal Mexicana Para Nixtamal o Sazonador Mexicano | Premium Quality For Nixtamalization & Tortilla Making - Imported From Mexico.

Generic$18.116 rev

3y ago

What buyers say about cal

What buyers praise and complain about, mined from review topics.

What buyers love

Advertised Vs Actual Product100%

“Worked as expected”

Common questions

Is cal profitable to sell on Amazon United States?: The niche generates $38K/yr across 6 tracked products. 0 of 3 products launched in the last 360 days are still selling. 90-day search growth is -3.5%. Flapen's verdict: Skip it (37/100).
How competitive is the cal niche?: 4 brands and 5 sellers compete. The top 5 products take 97% of clicks and top 5 brands hold 100% of demand.
When does demand for cal peak?: Demand is steady year-round — the busiest month runs 1.4× the quietest.
What does it cost to enter the cal niche?: Listings span $12.23–$56.44; the average listing price is $22.91 (sweet spot $15–$100). The average incumbent carries 87 reviews — the moat a new listing must climb.

cal