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Cabana

Maybe

Search demand grew +133.5% this quarter. But prices span $11.89–$1071.43, mostly outside the sweet spot, so Cabana is a Maybe.

Flapen Score
58
58 / 100
Top 39% of 8,839 Patio, Lawn & Garden niches · +2 vs the category median of 56
Market size
$133K/yr127K searches / yr
90-day growth
+133.5%search demand this quarter
Competition
38%top-5 click share · 36 brands · 63 sellers

Flapen Score

Cabana against its category

The dotted line is the Patio, Lawn & Garden average. Past it, Cabana is stronger. Inside it, weaker.

58Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Cabana market on Amazon at a glance

Shoppers on Amazon United States searched for Cabana 127K times last year and spent an estimated $133K. The top 5 brands take 52% of clicks. Flapen scores it 58 out of 100, a Maybe.

01 · Demand

An estimated 0.8% of those searches ended in a purchase.

Shoppers searched for this 127K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 0.8% of those searches ended in a purchase. Searches in the last 90 days moved +133.5% against the 90 days before. Searches, conversion and average price together put the market at an estimated $133K a year.

Searches, last 12 months
127K
Growth, 90 days vs prior 90
+133.5%
Conversion, latest week
0.8%
Market size, estimated
$133Ka year
Top search term
cabana89K searches a year

02 · Price

A sale here is worth $132.05.

Listings sell for $132.05 on average, from $11.89 to $1071.43. Amazon reports units sold in ranges. This niche sold 500 to 750 a year. The average listing sells 0 to 100 of them. At $132.05 that is $0 to $13K a year per listing.

Average price
$132.05above the $15 to $100 sweet spot
Price range
$11.89–$1071.43
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
500–750
Units per listing a year
0–100
Revenue per listing a year
$0–$13K
Returns
4.0%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is ads and reviews.

94% of listings pay for placement with sponsored ads. 85% ship with Prime. On an average day, 12.3% of listings are out of stock. The average listing ranks #237 within Canopies, Gazebos & Pergolas. It carries 1,543 reviews at 4.17 stars, so a new listing needs social proof before a better product.

Sponsored listings
94%
Prime listings
85%
Out of stock, average day
12.3%
Average rank
#237in Canopies, Gazebos & Pergolas
Average rating
4.17 starsAmazon United States average 4.42 stars
Average reviews
1,543per listing
Listings tracked
54

04 · Newcomers

24 of last year's 27 launches cleared the first-year sales bar.

27 products launched here in the last 12 months. 24 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 35 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
27
Successful launches
24Amazon's first-year sales bar
Average brand age
35 months

Products

Top Cabana products & what they sell for

The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.

Prices and ratings read from Amazon on Jul 23, 2026. The live listing can differ.

Competition

Competition: brands, sellers & click share

The top 5 products take an estimated 38% of clicks, no more. An open shelf where new products get seen.

$0$4K$8K$12K$16K1101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

36 falling

Sellers

63

Est. top-5 brand share

52%

Top 20: 89%

Est. top-5 click share

38%

Top 20: 73%

Open market

43%

  • AMMSUN21%
  • Salt Life9%
  • MoKo8%
  • COOS BAY7%
  • Aoxun7%
  • OLIXIS5%

Search terms

Top Cabana search terms shoppers use

The exact words shoppers type, with estimated yearly volume, growth, and conversion.

  • cabana89K/yr
  • salt life beach canopy9K/yr
  • beach umbrella cabana7K/yr
  • beach canopy 12x126K/yr
  • beach cabana shelter with sidewalls5K/yr
  • beach tent sand bags6K/yr
  • beach cabana umbrella6K/yr

Reviews and returns

What reviews say buyers love and hate about Cabana

We read the reviews and the return reasons for every product selling here.

22%of positive reviews mention “Assembly/Installation”
15%of negative reviews mention “Durability”
4.0%of orders come back
“Breaks easily”
A buyer, on “Durability”15% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

15 topics

NegativePositive

FAQ

Common Cabana questions

Answered from the same tracked data.

Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data