butternut squash seeds
Skip itPrices mostly outside the sweet spot ($3.12–$14.61) — this niche doesn't clear our bar today.
Returns
Incredible0.2%return rate — above 5% kills the launch gate
Conversion
Incredible17.5%search→purchase rate — share of searches ending in a sale
Growth
Good+40.9%90-day search growth — must beat 0% to launch
Review moat
Good1,358.36avg incumbent reviews — the moat a new listing must climb
Quality gap
Good4.4★avg incumbent rating — lower means beatable quality
Brand share
Bad92%top-5 brand share — brand-locked demand
Avg price
Bad$6.93avg listing price — sweet spot $15–$100
Competition
Bad78%top-5 click share — a locked-up shelf
Market size
Bad$36K$36K/yr · 30K searches
Price range
Bad$3.12–$14.61cheapest to priciest tracked listing — scored on the share inside $15–$100
According to Flapen's Amazon United States niche tracking, butternut squash seeds is a $36K/yr Amazon United States market (30K searches/yr). The top 5 brands hold 92% of demand. Verdict: Skip it — 44/100.
Data updated Jul 15, 2026 · scored weekly · How we score niches
butternut squash seeds market data
- Units sold / yr
- 5K–6K
- avg 250–500/product
- Revenue / yr
- $35K–$42K
- units × avg price
- Conversion rate
- 17.5%
- Avg BSR
- #1,290
- Page quality
- 0%
- Prime
- 93%
- Sponsored
- 57%
- Out of stock
- 1.5%
- Avg brand age
- 68 months
- Avg seller age
- 169 days
Competition & brand share
The top 5 products capture 78% of clicks — a locked-up shelf that new listings rarely crack.Brands
9 falling
Sellers
10
Top-5 brand share
92%
Top 20: 100%
Top-5 click share
78%
Top 20: 100%
Open market
8%
- Sow Right Seeds31%
- Instant Latch22%
- SURVIVAL GARDEN SEEDS16%
- The Old Farmer's Almanac15%
- RDR Seeds4%
- SWEET YARDS4%
- Open — no brand owns it (3 brands, 8%)
Demand
Weekly Amazon search volume, last 9 weeks — +40.9% search growth over the last 90 days.Top butternut squash seeds products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 14 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Sow Right Seeds - Waltham Butternut Squash Seeds for Planting - Non-GMO Heirloom Packet with Instructions to Plant a Home Vegetable Garden - Sweet Winter Squash Perfect to Grow in Cooler Months (1)
Sow Right Seeds$4.924.3★122 rev
30 Butternut Winter Squash Seeds for Planting Non GMO Heirloom Seeds Fresh Fruit Garden Seed
Instant Latch$5.594.4★197 rev
The Old Farmers Almanac Heirloom Winter Squash Seeds (Waltham Butternut) - Approx 40 Seeds - Non-GMO Open Pollinated USA Origin
The Old Farmer's Almanac$5.824.5★296 rev
Butternut Squash Seeds for Planting - Heirloom Non GMO Vegetable Seed - High Yield & Easy to Grow Crop for Winter Storage - Survival Garden Seeds (1 Pack)
SURVIVAL GARDEN SEEDS$4.824.4★339 rev
Winter Squash Seeds for Planting - 4 Variety Pack with Butternut Acorn Spaghetti & Pink Banana - Heirloom Open Pollinated Seed - Long-Term Food Storage Vegetables - Survival Garden Seeds
SURVIVAL GARDEN SEEDS$7.874.4★272 rev
Newest
by launch date
Seedboy Organic Non-GMO Vegetable Seeds for Planting (Butternut Squash)
Seedboy$4.93502 rev
Organic Squash Seeds (Summer and Winter) Variety Pack - 10 Individual Packs - 2026 Season - Cocozelle Spaghetti Butternut Golden Zucchini and More! for Indoor & Outdoor Planting
SWEET YARDS$14.6190 rev
40 Butternut Squash Seeds for Planting - Waltham - Winter Squash - Heirloom Non-GMO USA Grown
RDR Seeds$5.0016,602 rev
Squash Seeds Collection for Planting - 5 Heirloom Variety Pack with Summer & Winter Types: Round Zucchini Yellow Spaghetti Butternut Acorn - Non GMO Open Pollinated - Survival Garden Seeds
SURVIVAL GARDEN SEEDS$8.8859 rev
Organic Winter Squash Variety Pack - 5 Individual Packs - 2026 Season - Butternut Squash Spaghetti Squash Jarrahdale Pumpkin Squash & More! For Indoor & Outdoor Planting (Non-GMO Certified Organic)
SWEET YARDS$9.97123 rev
Trending
90-day click momentum
Waltham Butternut Squash Seeds25 Count COOL BEANS N SPROUTS Brand. Heirloom. Non-GMO. Home Gardening.
COOL BEANS N SPROUTS$3.124.2★
Sow Right Seeds - Squash Seed Collection for Planting - Individual Packets of Straightneck Summer Round Zucchini Waltham Butternut and Spaghetti Squash - Non-GMO Heirloom Seeds
Sow Right Seeds$9.134.6★
Seedboy Organic Non-GMO Vegetable Seeds for Planting (Butternut Squash)
Seedboy$4.934.4★
Squash Seeds Collection for Planting - 5 Heirloom Variety Pack with Summer & Winter Types: Round Zucchini Yellow Spaghetti Butternut Acorn - Non GMO Open Pollinated - Survival Garden Seeds
SURVIVAL GARDEN SEEDS$8.884.4★
30 Butternut Winter Squash Seeds for Planting Non GMO Heirloom Seeds Fresh Fruit Garden Seed
Instant Latch$5.594.4★
What buyers say about butternut squash seeds
What buyers praise and complain about, mined from review topics.What buyers love
“Great seedlings”
“Decent seeds”
“Great value on a good variety of hard winter squash”
“my garden is a strong producer”
What buyers complain about
“Didn't all grow”
“Wrong description”
Top return reasons
Common questions
- Is butternut squash seeds profitable to sell on Amazon United States?
- The niche generates $36K/yr across 14 tracked products. 90-day search growth is +40.9%. Flapen's verdict: Skip it (44/100).
- How competitive is the butternut squash seeds niche?
- 9 brands and 10 sellers compete. The top 5 products take 78% of clicks and top 5 brands hold 92% of demand.
- What do buyers complain about in butternut squash seeds?
- Top complaints mined from reviews: Plant Growth, Advertised Vs Actual Product. The return rate is 0.2%.
- What does it cost to enter the butternut squash seeds niche?
- Listings span $3.12–$14.61; the average listing price is $6.93 (sweet spot $15–$100). The average incumbent carries 1,358 reviews — the moat a new listing must climb.