butterfly wind chimes
Worth a lookShows low returns (1.1%), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Returns
Great1.1%return rate — above 5% kills the launch gate
Brand share
Great44%top-5 brand share — no brand owns this niche
Avg price
Great$20.76avg listing price — sweet spot $15–$100
Growth
Great+88.6%90-day search growth — must beat 0% to launch
Price range
Great$7.32–$46.98cheapest to priciest tracked listing — scored on the share inside $15–$100
Competition
Good43%top-5 click share — leaders hold, buyers still browse
Review moat
Okay1,564.66avg incumbent reviews — the moat a new listing must climb
Conversion
Okay3.4%search→purchase rate — share of searches ending in a sale
Quality gap
Bad4.6★avg incumbent rating — lower means beatable quality
Market size
Bad$86K$86K/yr · 122K searches
According to Flapen's Amazon United States niche tracking, butterfly wind chimes is a $86K/yr Amazon United States market (122K searches/yr). The top 5 brands hold 44% of demand. Demand peaks in Apr–May–Dec. Verdict: Worth a look — 62/100.
Data updated Jul 15, 2026 · scored weekly · How we score niches
butterfly wind chimes market data
- Units sold / yr
- 5K–6K
- avg 100–250/product
- Revenue / yr
- $104K–$125K
- units × avg price
- Conversion rate
- 3.4%
- Avg BSR
- #426
- Page quality
- 0%
- Prime
- 100%
- Sponsored
- 100%
- Out of stock
- 2.3%
- Avg brand age
- 31 months
- Avg seller age
- 178 days
Competition & brand share
The top 5 products take 43% of clicks — established leaders, but buyers still shop beyond them.Brands
29 falling
Sellers
34
Top-5 brand share
44%
Top 20: 89%
Top-5 click share
43%
Top 20: 87%
Open market
51%
- Ukulork19%
- Winzwon9%
- Yiiwinwy6%
- DesGully6%
- VENBEEL5%
- tuned wind4%
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — +88.6% search growth over the last 90 days.Peak months: Apr, May, Dec · busiest ÷ quietest = 4.0×
Top butterfly wind chimes search terms
- butterfly wind chimes53K/yr
- butterfly wind chimes for outside27K/yr
- butterfly wind chime13K/yr
- butterfly windchime9K/yr
- solar butterfly wind chimes6K/yr
- butterfly windchimes5K/yr
- butterfly windchimes outdoors5K/yr
- butterfly chimes4K/yr
Top butterfly wind chimes products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 24 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Wind Chimes for Outside Butterflies Aluminum Tube Wind Chimes with S Hook Patio Porch Garden Decor Housewarming Gift for Mothers Day Women Mom Grandma Sister
Ukulork$18.384.7★2,320 rev
Birthday Gifts for Women Gardening Gifts for Mom Grandma Nana Wife Sister Winzwon Solar Lights Outdoor Wind Chimes for Outside Garden Yard Patio Porch Decor Butterfly Decorations
Winzwon$10.544.5★6,166 rev
Yiiwinwy Butterfly Wind Chimes for Outside Large Aluminum Tubes Outdoor Decorations for Patio Garden Porch Memorial Bells Gift
Yiiwinwy$15.354.7★1,182 rev
DesGully Wind Chimes Butterfly Solar Wind Chimes with Aluminum Tubes/Wind Chimes for Outside Color Changing (Gifts for mom/Gift for Grandmom/Gift for Women) Thanksgiving Gift Butterfly Gift
DesGully$16.644.6★319 rev
Wind Chimes for Outside 33 Butterfly Wind Chimes Outdoor Gifts for Women Mom Grandma Birthday Gift for Garden Porch Patio Home Decor (Green)
VENBEEL$19.774.6★844 rev
Newest
by launch date
Hicarer Butterfly Wind Chimes for Outside 35 Durable Black Metal Memorial Wind Chime Outdoor Decor Windchimes for Garden Yard Patio Memorial Birthday Gifts for Mom Grandma Women Men(Butterfly)
Hicarer$20.407 rev
Monarch Butterfly Wind Chimes for Outside - Glass Pendant Hanging Butterfly Decorations- Deep Tone Memorial Windchime for Garden Porch Decorations - Wind Chimes for Women Mothers Day 32
NEONGRAND$46.986 rev
39 Butterfly Wind Chimes for Outside Balck Metal WindChimes Suitable for Patio Garden Hanging Decorations Butterfly Gifts for Birthday Mothers Day
DearKeeps$24.0536 rev
Hoemwarm Colorful Butterfly Wind Chimes Metal Windchimes Outdoors Butterfly Gifts for Women Men Garden Yard Patio Decor
Hoemwarm$18.32114 rev
YU FENG Butterfly Memorial Wind Chime with Crystal Suncatcher 27 Inch Outdoor Wind Chimes for Garden Blue Butterfly Sympathy Gift for Loss of Loved One Remembrance Decor for Yard Patio Mom
YU FENG$16.3845 rev
Trending
90-day click momentumMonarch Butterfly Wind Chimes for Outside - Glass Pendant Hanging Butterfly Decorations- Deep Tone Memorial Windchime for Garden Porch Decorations - Wind Chimes for Women Mothers Day 32
NEONGRAND$46.985.0★
39 Butterfly Wind Chimes for Outside Balck Metal WindChimes Suitable for Patio Garden Hanging Decorations Butterfly Gifts for Birthday Mothers Day
DearKeeps$24.054.7★
Hoemwarm Colorful Butterfly Wind Chimes Metal Windchimes Outdoors Butterfly Gifts for Women Men Garden Yard Patio Decor
Hoemwarm$18.324.8★
YU FENG Butterfly Memorial Wind Chime with Crystal Suncatcher 27 Inch Outdoor Wind Chimes for Garden Blue Butterfly Sympathy Gift for Loss of Loved One Remembrance Decor for Yard Patio Mom
YU FENG$16.384.6★
Hicarer Butterfly Wind Chimes for Outside 35 Durable Black Metal Memorial Wind Chime Outdoor Decor Windchimes for Garden Yard Patio Memorial Birthday Gifts for Mom Grandma Women Men(Butterfly)
Hicarer$20.404.8★
What buyers say about butterfly wind chimes
What buyers praise and complain about, mined from review topics.What buyers love
“The colors are so pretty”
“Cute gift”
“Great glow”
“Beautifully made and relaxing to look at”
“Worth it”
“Just as described”
“seem durable”
“Beautiful design”
“good size”
“wasnt hard”
What buyers complain about
“Broken”
“Didnt glow”
“Poor quality”
“It already doesn't light up”
“False advertising”
“10 bucks doesn't get much value these days”
“A month and a half later the color was gone”
“cheap made”
“flimsy”
“so I don't know how it didn't charge”
Top return reasons
Common questions
- Is butterfly wind chimes profitable to sell on Amazon United States?
- The niche generates $86K/yr across 32 tracked products. 1 of 11 products launched in the last 360 days are still selling. 90-day search growth is +88.6%. Flapen's verdict: Worth a look (62/100).
- How competitive is the butterfly wind chimes niche?
- 29 brands and 34 sellers compete. The top 5 products take 43% of clicks and top 5 brands hold 44% of demand.
- What do buyers complain about in butterfly wind chimes?
- Top complaints mined from reviews: Durability, Brightness/Shine/Glow, Quality-Overall. The return rate is 1.1%.
- When does demand for butterfly wind chimes peak?
- Demand peaks in Apr–May–Dec; the busiest month runs 4.0× the quietest.
- What does it cost to enter the butterfly wind chimes niche?
- Listings span $7.32–$46.98; the average listing price is $20.76 (sweet spot $15–$100). The average incumbent carries 1,565 reviews — the moat a new listing must climb.