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63

butterfly stakes

Worth a look

Shows demand growing +113.8% this quarter, but a failed launch gate (market size, growth, or returns) keeps it on the watch list.

Market size 6Growth 95Conversion 42Competition 81Returns 75Price range 70Avg price 73Brand share 76Review moat 61Quality gap 67

Growth

Incredible+113.8%

90-day search growth — must beat 0% to launch

Competition

Great34%

top-5 click share — an open shelf

Brand share

Great59%

top-5 brand share — no brand owns this niche

Returns

Good2.0%

return rate — above 5% kills the launch gate

Avg price

Good$14.73

avg listing price — sweet spot $15–$100

Price range

Good$7.18–$33.53

cheapest to priciest tracked listing — scored on the share inside $15–$100

Quality gap

Good4.3★

avg incumbent rating — lower means beatable quality

Review moat

Good1,075.07

avg incumbent reviews — the moat a new listing must climb

Conversion

Okay3.4%

search→purchase rate — share of searches ending in a sale

Market size

Bad$26K

$26K/yr · 52K searches

According to Flapen's Amazon United States niche tracking, butterfly stakes is a $26K/yr Amazon United States market (52K searches/yr). The top 5 brands hold 59% of demand. Demand peaks in Mar–Apr–May. Verdict: Worth a look — 63/100.

Data updated Jul 15, 2026 · scored weekly · How we score niches

butterfly stakes market data

Units sold / yr
2K–2K
avg 0–100/product
Revenue / yr
$22K–$29K
units × avg price
Conversion rate
3.4%
Avg BSR
#317
Page quality
0%
Prime
100%
Sponsored
95%
Out of stock
5.6%
Avg brand age
27 months
Avg seller age
171 days

Competition & brand share

Clicks spread well past the top 5 (34% combined) — an open shelf where new products get seen.

Brands

30 falling

Sellers

33

Top-5 brand share

59%

Top 20: 93%

Top-5 click share

34%

Top 20: 79%

Open market

37%

  • Juegoal20%
  • VGOODALL14%
  • hogardeck12%
  • Augshy7%
  • Venniy6%
  • Catephe4%

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — +113.8% search growth over the last 90 days.
7K5KSpike '24Holiday '24Spike '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Mar, Apr, May · busiest ÷ quietest = 3.2×

Top butterfly stakes search terms

  • butterfly garden stakes17K/yr
  • butterfly stakes8K/yr
  • butterfly garden stake6K/yr
  • butterfly stakes for garden5K/yr
  • garden butterfly stakes5K/yr
  • butterfly yard stakes5K/yr
  • butterfly plant stakes5K/yr
All search terms

Top butterfly stakes products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

0%3%$7686%$2K9%$2K12%$3K101001K10K100K Reviews — right = deep review moat Market share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 24 tracked products in this niche — three views at once, no toggling.

What buyers say about butterfly stakes

What buyers praise and complain about, mined from review topics.

What buyers love

Color16%

“Beautiful colors”

Quality-Overall13%

“Good quality, arrived in good condition, easy to set up, worth the price”

Design-Overall10%

“They appear well built”

Brightness/Shine/Glow10%

“Love these lights”

Assembly/Installation6%

“Easy to assemble”

Advertised Vs Actual Product5%

“AS ADVERTISED”

Value For Money5%

“Excellent value”

Strength4%

“Sturdy and beautiful”

Durability3%

“they have held up perfectly over a few weeks of use”

Size-Overall3%

“The size is perfect”

What buyers complain about

Size-Overall12%

“bigger than I was expecting”

Color8%

“Lost color very quick”

Quality-Overall7%

“Apparently no quality control at all”

Advertised Vs Actual Product7%

“Not as Shown”

Durability6%

“Lack to durability”

Value For Money5%

“Overpriced and cheap”

Strength5%

“a little more fragile than that”

Brightness/Shine/Glow4%

“Nothing lights up on them”

Assembly/Installation4%

“others barely can be put together”

Adhesion/Stickiness3%

“the butterflies do not stick”

Top return reasons

Size-Overall26%
Advertised Vs Actual Product13%
Defective Material/Parts9%
Material Quality7%
Quality-Overall7%
Functionality-Overall5%
Color5%
Bulb Flicker/Dimming/Color4%
Strength3%
Brightness/Shine/Glow3%

Common questions

Is butterfly stakes profitable to sell on Amazon United States?
The niche generates $26K/yr across 43 tracked products. 4 of 12 products launched in the last 360 days are still selling. 90-day search growth is +113.8%. Flapen's verdict: Worth a look (63/100).
How competitive is the butterfly stakes niche?
30 brands and 33 sellers compete. The top 5 products take 34% of clicks and top 5 brands hold 59% of demand.
What do buyers complain about in butterfly stakes?
Top complaints mined from reviews: Size-Overall, Color, Quality-Overall. The return rate is 2.0%.
When does demand for butterfly stakes peak?
Demand peaks in Mar–Apr–May; the busiest month runs 3.2× the quietest.
What does it cost to enter the butterfly stakes niche?
Listings span $7.18–$33.53; the average listing price is $14.73 (sweet spot $15–$100). The average incumbent carries 1,075 reviews — the moat a new listing must climb.