Is butterfly plant profitable to sell on Amazon United States?

The niche generates $22K/yr across 50 tracked products. 5 of 14 products launched in the last 360 days are still selling. 90-day search growth is -7.4%. Flapen's verdict: Worth a look (57/100).

How competitive is the butterfly plant niche?

37 brands and 40 sellers compete. The top 5 products take 33% of clicks and top 5 brands hold 40% of demand.

What do buyers complain about in butterfly plant?

Top complaints mined from reviews: Plant Growth, Size-Overall, Value For Money. The return rate is 0.4%.

When does demand for butterfly plant peak?

Demand peaks in Mar–Apr–May; the busiest month runs 4.1× the quietest.

What does it cost to enter the butterfly plant niche?

Listings span $5.75–$35.65; the average listing price is $17.31 (sweet spot $15–$100). The average incumbent carries 1,584 reviews — the moat a new listing must climb.

butterfly plant

Worth a look

Shows beatable incumbent ratings (3.7★), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.

Quality gap

Incredible3.7★

avg incumbent rating — lower means beatable quality

Returns

Incredible0.4%

return rate — above 5% kills the launch gate

Brand share

Great40%

top-5 brand share — no brand owns this niche

Competition

Great33%

top-5 click share — an open shelf

Avg price

Great$17.31

avg listing price — sweet spot $15–$100

Price range

Good$5.75–$35.65

cheapest to priciest tracked listing — scored on the share inside $15–$100

Review moat

Okay1,583.6

avg incumbent reviews — the moat a new listing must climb

Growth

Bad-7.4%

90-day search growth — must beat 0% to launch

Conversion

Bad1.6%

search→purchase rate — share of searches ending in a sale

Market size

Bad$22K

$22K/yr · 80K searches

Signals No Dominant Brand Quality Gap

According to Flapen's Amazon United States niche tracking, butterfly plant is a $22K/yr Amazon United States market (80K searches/yr). The top 5 brands hold 40% of demand. Demand peaks in Mar–Apr–May. Verdict: Worth a look — 57/100.

Data updated Jul 14, 2026 · scored weekly · How we score niches

butterfly plant market data

Units sold / yr: 1K–1K; avg 0–100/product
Revenue / yr: $17K–$22K; units × avg price
Conversion rate: 1.6%
Avg BSR: #2,010
Page quality: 0%
Prime: 66%
Sponsored: 80%
Out of stock: 16.1%
Avg brand age: 44 months
Avg seller age: 178 days

Competition & brand share

Clicks spread well past the top 5 (33% combined) — an open shelf where new products get seen.

Brands

37 rising

Sellers

Top-5 brand share

40%

Top 20: 83%

Top-5 click share

33%

Top 20: 73%

Open market

54%

PERFECT PLANTS10%
BuggyBeds8%
Hands DIY8%
Generic7%
Wgchterg7%
Wivolibe6%

Demand & seasonality

Weekly Amazon search volume, last 63 weeks — -7.4% search growth over the last 90 days.

Peak months: Mar, Apr, May · busiest ÷ quietest = 4.1×

Open Trend

Top butterfly plant search terms

butterfly begonia live plant24K/yr -15.7%0.7% conv.
butterfly plant19K/yr +21.4%1.6% conv.
butterfly plants9K/yr +21.8%2.1% conv.
butterfly begonia8K/yr -33.7%1.5% conv.
butterfly begonia seeds6K/yr -50.3%2.9% conv.
butterfly plants live ready to plant3K/yr +99.2%2.7% conv.
moonlight butterfly begonia live plant4K/yr -31.1%0.6% conv.
butterfly begonia plant2K/yr -19.0%0.6% conv.
butterfly plant live1K/yr +46.0%1.7% conv.
black begonia moonlight butterfly live plant637/yr +15.4%0.0% conv.

All search terms

Top butterfly plant products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 24 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

Oxalis Triangularis 10 Bulbs - Purple Shamrocks Lucky Lovely Flowers Bulbs Grows Indoor or Outdoor

Hands DIY$7.153.0★3,446 rev

Wgchterg Fragrant Butterfly Hosta Night-Blooming Lilac Scent | Low Maintenance | Ideal for Balcony Pots & Garden Decoration | Natural (Non-Artificial) (4 Bulbs)

Wgchterg$16.602.6★3 rev

120+ Mix Begonia Seeds for Planting - Non-GMO Heirloom Plant Seeds Garden Outdoor Vibrant Double Flowers

Generic$7.932.9★44 rev

12PCS Purple Shamrocks Bulbs Good Luck Plant Purple Oxalis Bulbs for Planting Grows Indoor or Outdoor Oxalis Triangularis Bulb The Novice

Ficoszo$6.393.7★721 rev

145+ Butterfly Geranium Seeds for Planting Long-Blooming Floral Variety Vibrant Pollinator-Attracting Flowers for Pots and Flowerbeds

BuggyBeds$8.093.2★8 rev

Newest

by launch date

3 Begonia Bumble Bee Flower Bulbs for Growing - Colorful Upright Fringed Double Blooms - Ideal for Pots Containers Hanging Plants - (3 Bulbs)

CZ Grain$17.942 rev

4mo ago

150 Butterfly Leaf Geranium Seeds for Planting Rare Ornamental Foliage Flower Seeds Perennial Garden Plants for Indoor and Outdoor Landscaping Decorative Potted Flower Seeds

BuggyBeds$8.335 rev

4mo ago

Perfect Plants Butterfly Candy Lil Raspberry Butterfly Bush in 1 Gallon Pot | Live Red Flowering Shrub for Outdoor & Container Gardens | Compact | Attracts Pollinators | Thrives in Zones 5-10

PERFECT PLANTS$26.8344 rev

5mo ago

145+ Butterfly Geranium Seeds for Planting Long-Blooming Floral Variety Vibrant Pollinator-Attracting Flowers for Pots and Flowerbeds

BuggyBeds$8.098 rev

5mo ago

Earth Science Butterfly & Hummingbird Wildflower Seed Blend - 4oz - Premium Flower Seeds to Attract Bees Butterflies Hummingbirds & Native Pollinators - Non GMO

Earth Science$19.94147 rev

6mo ago

What buyers say about butterfly plant

What buyers praise and complain about, mined from review topics.

What buyers love

Plant Growth51%

“Fast growing”

Color8%

“Colors pretty”

Quality-Overall8%

“Seems like the seed is great quality”

Value For Money7%

“Great value”

Ease Of Use4%

“Easy peasy”

Advertised Vs Actual Product3%

“Just what I needed”

Size-Overall2%

“Good size”

Brightness/Shine/Glow2%

“Really nice and bright”

Instructions/User Manual/Troubleshooting1%

“Followed instructions carefully”

Moist/Dry1%

“Arrived healthy and moist”

What buyers complain about

Plant Growth52%

“Bad seeds”

Size-Overall8%

“Much larger than”

Value For Money7%

“Way overpriced”

Quality-Overall5%

“Bad quality”

Advertised Vs Actual Product5%

“Looks nothing like the photo”

Durability3%

“dead in 2 days”

Functionality-Overall3%

“I did not get good results”

Moist/Dry3%

“2 of them were dried”

Color3%

“Not purple”

Instructions/User Manual/Troubleshooting2%

“No directions”

Top return reasons

Advertised Vs Actual Product26%

Plant Growth18%

Size-Overall11%

Defective Material/Parts5%

Functionality-Overall5%

Moist/Dry4%

Quality-Overall4%

Material Quality4%

Value For Money4%

Bulb Flicker/Dimming/Color3%

Common questions

Is butterfly plant profitable to sell on Amazon United States?: The niche generates $22K/yr across 50 tracked products. 5 of 14 products launched in the last 360 days are still selling. 90-day search growth is -7.4%. Flapen's verdict: Worth a look (57/100).
How competitive is the butterfly plant niche?: 37 brands and 40 sellers compete. The top 5 products take 33% of clicks and top 5 brands hold 40% of demand.
What do buyers complain about in butterfly plant?: Top complaints mined from reviews: Plant Growth, Size-Overall, Value For Money. The return rate is 0.4%.
When does demand for butterfly plant peak?: Demand peaks in Mar–Apr–May; the busiest month runs 4.1× the quietest.
What does it cost to enter the butterfly plant niche?: Listings span $5.75–$35.65; the average listing price is $17.31 (sweet spot $15–$100). The average incumbent carries 1,584 reviews — the moat a new listing must climb.