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butterfly pea flower seeds

Skip it

Prices mostly outside the sweet spot ($4.82–$8.61) — this niche doesn't clear our bar today.

Market size 7Growth 25Conversion 80Competition 10Returns 99Price range 0Avg price 19Brand share 15Review moat 94Quality gap 99

Quality gap

Incredible3.6★

avg incumbent rating — lower means beatable quality

Returns

Incredible0.3%

return rate — above 5% kills the launch gate

Review moat

Great128.22

avg incumbent reviews — the moat a new listing must climb

Conversion

Great8.4%

search→purchase rate — share of searches ending in a sale

Growth

Okay+0.3%

90-day search growth — must beat 0% to launch

Avg price

Bad$6.87

avg listing price — sweet spot $15–$100

Brand share

Bad94%

top-5 brand share — brand-locked demand

Competition

Bad88%

top-5 click share — a locked-up shelf

Market size

Bad$30K

$30K/yr · 51K searches

Price range

Bad$4.82–$8.61

cheapest to priciest tracked listing — scored on the share inside $15–$100

According to Flapen's Amazon United States niche tracking, butterfly pea flower seeds is a $30K/yr Amazon United States market (51K searches/yr). The top 5 brands hold 94% of demand. Verdict: Skip it — 41/100.

Data updated Jul 14, 2026 · scored weekly · How we score niches

butterfly pea flower seeds market data

Units sold / yr
4K–5K
avg 250–500/product
Revenue / yr
$27K–$34K
units × avg price
Conversion rate
8.4%
Avg BSR
#2,760
Page quality
0%
Prime
78%
Sponsored
89%
Out of stock
7.0%
Avg brand age
51 months
Avg seller age
166 days

Competition & brand share

The top 5 products capture 88% of clicks — a locked-up shelf that new listings rarely crack.

Brands

7 falling

Sellers

7

Top-5 brand share

94%

Top 20: 100%

Top-5 click share

88%

Top 20: 100%

Open market

3%

  • The Lucky Stars43%
  • VISTATU20%
  • Generic14%
  • Gaea's Blessing11%
  • BuggyBeds6%
  • Mai's Family3%
  • Open — no brand owns it (1 brand, 3%)

Demand

Weekly Amazon search volume, last 13 weeks — +0.3% search growth over the last 90 days.
2K1KApr '26May '26May '26May '26Jun '26Jun '26Jul '26

Top butterfly pea flower seeds search terms

  • butterfly pea flower seeds27K/yr
  • butterfly pea seeds16K/yr
  • blue butterfly pea seeds3K/yr
  • butterfly pea flower plant3K/yr
  • butterfly pea seeds for planting3K/yr
All search terms

Top butterfly pea flower seeds products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

0%15%$4K30%$9K45%$13K60%$18K1101001K Reviews — right = deep review moat Market share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 9 tracked products in this niche — three views at once, no toggling.

What buyers say about butterfly pea flower seeds

What buyers praise and complain about, mined from review topics.

What buyers love

Plant Growth59%

“Great germination rate”

Color11%

“Fertile seeds Color as beutiful as the photos look”

Quality-Overall11%

“Great quality seeds”

Ease Of Use6%

“Amazingly easy”

Instructions/User Manual/Troubleshooting3%

“Followed instructions”

Functionality-Overall3%

“Quickly Up”

Value For Money3%

“good value for money”

Strength2%

“Viable and well bred”

What buyers complain about

Plant Growth72%

“Poor germination rate”

Value For Money9%

“No value”

Quality-Overall5%

“HORRIBLE - QUALITY - NOT ONE SEED CAME UP - WOULD NOT RECCOMEND SELLER”

Size-Overall3%

“look like a small pea”

Strength2%

“also one of the them is weak”

Ease Of Use2%

“harder to grow”

Instructions/User Manual/Troubleshooting1%

“I didn't receive any planting instructions”

Moist/Dry1%

“Soaked some, didnt soak some”

Top return reasons

Advertised Vs Actual Product22%
Value For Money21%
Functionality-Overall19%
Plant Growth18%
Defective Material/Parts5%
Moist/Dry5%
Quality-Overall3%
Size-Overall3%
Color2%
Instructions/User Manual/Troubleshooting2%

Common questions

Is butterfly pea flower seeds profitable to sell on Amazon United States?
The niche generates $30K/yr across 9 tracked products. 0 of 4 products launched in the last 360 days are still selling. 90-day search growth is +0.3%. Flapen's verdict: Skip it (41/100).
How competitive is the butterfly pea flower seeds niche?
7 brands and 7 sellers compete. The top 5 products take 88% of clicks and top 5 brands hold 94% of demand.
What do buyers complain about in butterfly pea flower seeds?
Top complaints mined from reviews: Plant Growth, Value For Money, Quality-Overall. The return rate is 0.3%.
What does it cost to enter the butterfly pea flower seeds niche?
Listings span $4.82–$8.61; the average listing price is $6.87 (sweet spot $15–$100). The average incumbent carries 128 reviews — the moat a new listing must climb.