Butterfly Kit

Shoppers searched for this 452K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 7.5% of those searches ended in a purchase. Searches in the last 90 days moved +125.3% against the 90 days before. Searches, conversion and average price together put the market at an estimated $649K a year.

Searches, last 12 months

452K

Growth, 90 days vs prior 90

+125.3%

Conversion, latest week

7.5%

Market size, estimated

$649Ka year

Peak month

August5.9× the quietest month

Top search term

butterfly habitat99K searches a year

Listings sell for $19.12 on average, from $7.69 to $46.51. Amazon reports units sold in ranges. This niche sold 30K to 40K a year. The average listing sells 1,250 to 1,500 of them. At $19.12 that is $24K to $29K a year per listing.

Average price

$19.12inside the $15 to $100 sweet spot

Price range

$7.69–$46.51

Amazon United States median price

$24.38across 115,062 niches

Units sold a year

30K–40K

Units per listing a year

1,250–1,500

Revenue per listing a year

$24K–$29K

Returns

1.3%of orders · Amazon United States median 2.1%

96% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 1.4% of listings are out of stock. The average listing ranks #45 within Backyard Birding & Wildlife. It carries 3,882 reviews at 4.60 stars, so a new listing needs social proof before a better product.

Sponsored listings

96%

Prime listings

100%

Out of stock, average day

1.4%

Average rank

#45in Backyard Birding & Wildlife

Average rating

4.60 starsAmazon United States average 4.42 stars

Average reviews

3,882per listing

Listings tracked

28

2 products launched here in the last 12 months. 1 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 34 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months

2

Successful launches

1Amazon's first-year sales bar

Average brand age

34 months