Is butterfly feeder profitable to sell on Amazon United States?

The niche generates $46K/yr across 27 tracked products. 6 of 8 products launched in the last 360 days are still selling. 90-day search growth is +161.8%. Flapen's verdict: Worth a look (64/100).

How competitive is the butterfly feeder niche?

21 brands and 43 sellers compete. The top 5 products take 45% of clicks and top 5 brands hold 53% of demand.

What do buyers complain about in butterfly feeder?

Top complaints mined from reviews: Value For Money, Size-Overall, Advertised Vs Actual Product. The return rate is 1.1%.

When does demand for butterfly feeder peak?

Demand peaks in Apr–May–Jun–Jul–Aug; the busiest month runs 6.4× the quietest.

What does it cost to enter the butterfly feeder niche?

Listings span $2.81–$37.27; the average listing price is $17.73 (sweet spot $15–$100). The average incumbent carries 1,783 reviews — the moat a new listing must climb.

butterfly feeder

Worth a look

Shows demand growing +161.8% this quarter, but a failed launch gate (market size, growth, or returns) keeps it on the watch list.

Growth

Incredible+161.8%

90-day search growth — must beat 0% to launch

Returns

Great1.1%

return rate — above 5% kills the launch gate

Brand share

Great53%

top-5 brand share — no brand owns this niche

Avg price

Great$17.73

avg listing price — sweet spot $15–$100

Quality gap

Great4.2★

avg incumbent rating — lower means beatable quality

Competition

Good45%

top-5 click share — leaders hold, buyers still browse

Price range

Good$2.81–$37.27

cheapest to priciest tracked listing — scored on the share inside $15–$100

Review moat

Okay1,782.59

avg incumbent reviews — the moat a new listing must climb

Conversion

Okay2.1%

search→purchase rate — share of searches ending in a sale

Market size

Bad$46K

$46K/yr · 124K searches

Signals Trending

According to Flapen's Amazon United States niche tracking, butterfly feeder is a $46K/yr Amazon United States market (124K searches/yr). The top 5 brands hold 53% of demand. Demand peaks in Apr–May–Jun–Jul–Aug. Verdict: Worth a look — 64/100.

Data updated Jul 9, 2026 · scored weekly · How we score niches

butterfly feeder market data

Units sold / yr: 3K–4K; avg 100–250/product
Revenue / yr: $53K–$71K; units × avg price
Conversion rate: 2.1%
Avg BSR: #480
Page quality: 0%
Prime: 93%
Sponsored: 81%
Out of stock: 12.4%
Avg brand age: 33 months
Avg seller age: 177 days

Competition & brand share

The top 5 products take 45% of clicks — established leaders, but buyers still shop beyond them.

Brands

21 falling

Sellers

Top-5 brand share

53%

Top 20: 99%

Top-5 click share

45%

Top 20: 92%

Open market

40%

Songbird Essentials20%
Insect Lore9%
BRECK'S9%
Tandefio8%
Abtanx7%
IRmm6%

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — +161.8% search growth over the last 90 days.

Peak months: Apr, May, Jun, Jul, Aug · busiest ÷ quietest = 6.4×

Open Trend

Top butterfly feeder search terms

butterfly feeder75K/yr +147.7%0.8% conv.
butterfly feeders for outdoors27K/yr +180.3%1.2% conv.
butterfly feeders9K/yr +165.0%0.9% conv.
butterfly attractors5K/yr +530.9%0.5% conv.
butterfly attractors for garden5K/yr +102.2%0.2% conv.
butterfly feeder sponge4K/yr +158.4%1.8% conv.

All search terms

Top butterfly feeder products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 24 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

Songbird Essentials SE78200 Butterfly Feeder (Set of 1)

Songbird Essentials$19.964.0★396 rev

Brecks Purple Butterfly Feeder - Create a Haven for Butterflies in Your Backyard!

BRECK'S$17.853.9★120 rev

Abtanx 4 Pack Bee Watering Station Bee Feeder for Garden Metal Butterfly Water Feeder with Flower Design Colorful Butterfly Bee Bath Bowl for Outdoor Garden Yard

Abtanx$18.214.8★105 rev

Tandefio Bee Watering Station for Garden Bee Butterfly Feeder Hanging Bath Bowl with Vivid Flower Design 15.75 x 2.56 Inch Colorful Metal Cups for Outdoor Yard Garden Decoration Gifts

Tandefio$14.363.9★19 rev

New Upgraded Butterfly House and Feeder for Outside - Wooden Butterfly House with Metal Stake for Garden Backyard Natural Butterflies Habitat with Puddler on Floor or Hanging on Tree Wall

MUDEREK$28.583.9★68 rev

Newest

by launch date

6 Pack Bee Watering Station Metal Bee Bath Butterfly Feeder with Flower Design Colorful Butterfly Bath for Outdoor Garden Yard Patio Decor

IRmm$25.8380 rev

2mo ago

2 Pack Bee Watering Station Metal Bee Bath Butterfly Feeder with Flower Design Colorful Butterfly Bath for Outdoor Garden Yard Patio Decor

IRmm$9.9677 rev

3mo ago

Abtanx 4 Pack Bee Watering Station Bee Feeder for Garden Metal Butterfly Water Feeder with Flower Design Colorful Butterfly Bee Bath Bowl for Outdoor Garden Yard

Abtanx$18.21105 rev

5mo ago

MYMULIKE Bee Watering Station for Garden 4 Pack Bee Bath Cups for Garden Decor Butterfly Feeder to Attract Pollinators as Watering Station

MYMULIKE$17.8240 rev

6mo ago

Earth Science Butterfly & Hummingbird Wildflower Seed Blend - 4oz - Premium Flower Seeds to Attract Bees Butterflies Hummingbirds & Native Pollinators - Non GMO

Earth Science$19.94136 rev

6mo ago

What buyers say about butterfly feeder

What buyers praise and complain about, mined from review topics.

What buyers love

Quality-Overall12%

“Excellent product”

Color11%

“Vibrant colors”

Plant Growth8%

“Great selection of seeds with a high germination rate”

Fun/Entertainment Experience8%

“This is the coolest family activity”

Assembly/Installation5%

“Assembly is simple”

Strength5%

“The metal feels sturdy”

Value For Money5%

“Good value”

Educational-Overall5%

“Great Educational Tool”

Design-Overall4%

“great construction”

Advertised Vs Actual Product4%

“As advertised”

What buyers complain about

Value For Money17%

“A bit pricey for what youre getting in my opinion”

Size-Overall10%

“they were too short”

Advertised Vs Actual Product9%

“Deceptive Advertising”

Durability8%

“Broke”

Quality-Overall5%

“the quality control is low”

Water Resistance4%

“Very small hard to keep water in”

Strength4%

“Very fragile – breaks easy”

Adhesion/Stickiness3%

“it doesnt stick”

Functionality-Overall3%

“Didn't work for me”

Pest/Insect Control2%

“didn't attract butterflies”

Top return reasons

Advertised Vs Actual Product25%

Value For Money21%

Size-Overall20%

Defective Material/Parts7%

Functionality-Overall4%

Gifting Purpose3%

Quality-Overall3%

Product Condition2%

Instructions/User Manual/Troubleshooting2%

Material Quality2%

Common questions

Is butterfly feeder profitable to sell on Amazon United States?: The niche generates $46K/yr across 27 tracked products. 6 of 8 products launched in the last 360 days are still selling. 90-day search growth is +161.8%. Flapen's verdict: Worth a look (64/100).
How competitive is the butterfly feeder niche?: 21 brands and 43 sellers compete. The top 5 products take 45% of clicks and top 5 brands hold 53% of demand.
What do buyers complain about in butterfly feeder?: Top complaints mined from reviews: Value For Money, Size-Overall, Advertised Vs Actual Product. The return rate is 1.1%.
When does demand for butterfly feeder peak?: Demand peaks in Apr–May–Jun–Jul–Aug; the busiest month runs 6.4× the quietest.
What does it cost to enter the butterfly feeder niche?: Listings span $2.81–$37.27; the average listing price is $17.73 (sweet spot $15–$100). The average incumbent carries 1,783 reviews — the moat a new listing must climb.